Photo Depot in the name of entrepreneurship: A cup of coffee feel the new forces

Because of the visit of the SFC chairman Guo, the recent high exposure of the garage coffee, the reporter went to the garage coffee interview that afternoon, met from the TV station and http://www.aliyun.com/zixun/aggregation/13145.html "> Network media peers. Garage Coffee co-founder Sue told reporters that they now receive 80-100 visitors a day, entrepreneurs, investors, government officials, financial institutions, lawyers, the media ...

In fact, in Beijing's entrepreneurial circle, garage coffee Since the beginning of a year ago, fame gradually accumulated, gradually recognized as "grassroots entrepreneurs gather." Although the coffee shop in Zhongguancun, a hotel in the second floor, there is no street façade, there is no conspicuous signs, but into the hotel, saw the elevator door affixed to the "second floor non-stop" Note that the coffee shop is not to let people "worry".

From the hotel back stairs to the second floor, the view of the coffee shop is very ordinary, bar tables and chairs, simple furnishings, to say there is nothing special, but the door on both sides posted on the numerous bulletin boards, "to seek entrepreneurial partners", "ask investors", and "self-recommendation", from here the reporter has begun to feel the entrepreneurial vitality of cafes, And then a few cups of coffee under the belly, whether it is mocha or latte, the reporter has tasted the taste of entrepreneurship.

The garage, in the name of entrepreneurship

The "Garage", which is the theme of the café, is the starting point for the two it giants. It is said that Bill Gates, the father of Microsoft, initially completed the development of the Windows interface in the garage, and Apple's father, Steve Jobs, also set up Apple Computer in the garage to embark on his legendary success.

It is not difficult to find that this cup of coffee is called "garage" for early entrepreneurs. "The idea of opening a shop was very simple, and some of our partners thought it was a fun thing to do, because Beijing didn't have a place like that. "Garage Coffee co-founder he describes their" careers "," We drive a coffee shop and do business start-up services. "

Yes, entrepreneurs just come to the garage, coffee, a cup of coffee will be able to enjoy a full day of open office environment, there is free network, conference rooms, as well as printing, fax and other office services. Garage Coffee does not have a fixed closing time, that is to say, the entrepreneur "overtime" to how late, the garage will not drive him away. "It's more about serving early entrepreneurs, the early days, the entrepreneurs who are still tackling the problem of food and clothing," he said. They are here to design their products, build a team, finish their initial ventures, have the luck to get an investment here, and then move out to set up a company. He said the current "stationed" in the garage of the entrepreneurial team has more than 10, the basic entrepreneurial direction are concentrated in the IT industry, most of them have many years of work experience, have the ability to operate projects.

If the entrepreneur is compared to the coffee powder, the investor is the boiled coffee water. A cup of coffee is not without the two things, and in the garage, entrepreneurs and investors are also the absolute protagonist. He has met a variety of entrepreneurs and investors. He told reporters that the question that entrepreneurs ask the most is: what about the lack of money? How to deal with the problem when the product comes online? What about the team? The question that investors ask the most is: where are the best entrepreneurs? Where's the Good project? Where's the hot spot? Where is the profit opportunity? ...... They all want to find the answer in the garage, and the garage does, which is why the garage fame is getting louder.

For many entrepreneurs, registered company process long, high cost, garage collection to entrepreneurs this idea reflected to the relevant departments, quickly received feedback, the registered company's process from the previous 2 months shortened to 2 weeks, the cost from 15,000 yuan to 10,000 yuan, which actually helped the entrepreneur. In the process of dealing with the government, he also felt the government's strong desire to support entrepreneurship, "the government also asked: What do entrepreneurs need?" "In February this year, the Zhongguancun Management Committee granted the official plaque of the" innovative incubator "for garage coffee and opened a green channel for start-up companies entering and leaving garage coffee. Sue is proud to say that with this plaque, the entrepreneurial team stationed here can enjoy the same preferential policy of Zhongguancun Science Park.

For investors, garage Coffee is both a human resource base and a project resource pool. More importantly, it's free. ' The investors who came here were surprised at first, ' said he. "Because in general venture capital Operation Process, the broker who acts as the" matchmaking agency "will draw a certain proportion of commission, and the garage as a project and investors between the" intermediary "but dime. Sue? provided a set of figures, garage coffee opened so far, has helped 13 teams to get the investment, each team received more than 2 million dollars. For example, the technology blog that focuses on Internet entrepreneurship 36 Krypton came out of the garage.

In addition to providing office space, garage coffee every Afternoon "brainstorming" is also a "repertoire" that attracts entrepreneurs. In the corner of the café, a shared platform of stage, big screen and projector, every day, a wonderful speech, or entrepreneurs on the platform to preach their wisdom ideas, or investors to "preach" to entrepreneurs, or the successful entrepreneurs to share experience. Sometimes, at night there will be a variety of theme-sharing, attracting the next class of workers to participate, they may have tomorrow's entrepreneurs.

The popularity of the café is growing, he estimates that, from this month, the café will be able to usher in profits, he attributed the success of the "Fortune this point too need this thing." But this "outbreak" of success let Su Ying and he into another kind of distress. They describe the state of the moment: the preparation for the first two years of the shop, but unexpectedly, the coffee shop soon fire, a bit like 22 years old young people do what others need 30 years old to do, from 1 to 5, suddenly jump to 10, they and the garage entrepreneurs as confused. During this time, the most they think about is that entrepreneurs are coming to the garage, and their time to serve entrepreneurs is dwindling. "I've only been home once in the last 11 days." I want to spend more time on the entrepreneur, I fear the customers are all over the top, but I can't get what they want. He's exhaustion was written on his face. How can the garage team improve capacity? Coffee can be supplied in unlimited quantities, but what about entrepreneurial services? How to let the garage mode develop healthily? The garage also wants someone to guide the way for its entrepreneurial path.