Physical shop: Shop, you will never go through me!

Ma Yun has seen this year's retirement video, which I remember the most profound is Ma said they changed people's ideas, so that trust can be developed in the Internet. Compared with a decade ago when most people did not dare to http://www.aliyun.com/zixun/aggregation/39531.html "> Online trading", online shopping has long been labeled as a fashion trend, Become a social mainstream group behavior. Therefore, in Ma Yun led by a large number of electric dealers under the incentive, for this piece has a lot of wealth in the field, countless people with their own entrepreneurial dream began to walk into the electric business. Their participation not only promoted the rapid development of online shopping, but also to a certain extent, the apotheosis of the electric quotient, will shop to the altar, the so-called shop will subvert the entity shop, or the physical store will eventually be attached to the online shop speech is widely disseminated, but when you calmly think about it, whether you can stand in the physical shop point of view, Tell the shop, you will never go through me?

Nowadays, the group behavior of online shopping is favored by many consumers, but compared with the early online shopping behavior, consumers are constantly improving their thinking and behavior, which is mainly reflected in the preparation of consumers before they go to shop to buy goods. Buy clothes, many consumers go to the physical store regardless of the attitude of the sales staff, stir up your favorite clothes and run to the fitting room to try it on, if you like to remember the important information of this garment, and then to the silent or deliberately disguised way into the next entity store, until the brand, style, Models are more thorough understanding, the Internet shop, placing orders, receiving goods, a more perfect online shopping experience is over. In this regard, it is more interesting that some people because of their measurements, weight, height, such as do not understand, deliberately ran to the physical clothing store with the help of the sales staff of the free resources, their own measurements, weight of these basic information are all over, and then a sentence you this clothing I do not feel suitable for my dingy walk away, Left the cost of their own do not know how much energy, saliva sales staff to find ways to resolve their depressed mood.

Consumers do this kind of shopping behavior, although the surface is to tell us that the traditional physical stores in the goods to sell not move, consumers are ultimately trading on the web, but in essence they are telling us that physical stores are important to the development of online shopping, and people hope to experience the real, in a short time to the most "cost-effective "The trade way to buy goods is still not able to change, such ideas for the development of online shop may not be too obvious, after all, shop service is really difficult to let consumers feel the real feeling." But for the physical store, it is their survival to save the strength of the greatest rely on.

Most people are nostalgic, but in the time of irreversible common sense, many of the once popular social behavior or consumer goods, although in today's new mainstream social behavior, with new and more appropriate consumer goods in the era of renewed vitality, But how many more are the most popular social behaviors and consumer goods that can be forgotten from history? When people's nostalgia is broken by reality, a certain nostalgic environment can no longer make consumers obsessed with the social behavior of their former mainstream or consumer goods, The social behavior and consumer goods of the resurrection are once again abandoned in the forgotten corners of history. If there is a Skynet store has really been the entity shop subversion, then the real store is really difficult to embark on the stage of history. So this time, only use the current consumer mainstream ideas, homeopathy development, physical stores are more strength to shop direct competition.

At present, the most appropriate sense of reality and the most responsible for the perfect shopping experience is the real store the biggest weapon of battle. If the shop finally has the ability to subvert the physical store, then the process of subversion should have a longer period of time, the process of subversion is also more obvious. In this shop is extremely hot, if the real sense of the shop and shopping experience is still not able to make users very satisfied with the results, the entity store in this respect will be more prominent advantages. For example, when people buy goods and receive goods on the Internet, found in the layers of packaging below the product is not suitable for their own, this is suitable for the return of such words are more troublesome, and under normal circumstances in the return of no refund of the restrictions, consumers choose a good piece of their own satisfaction will need to spend more time and resources, This and the traditional entity shop carefully selected to try a product, hand is very satisfied with the situation is very different, physical store in this aspect of the advantage will be significantly larger than shop.

In addition, go to the physical store to buy goods in the community there is a very popular word to replace, that is shopping. The real value of shopping is not only reflected in the purchase of a piece of their own desirable goods, but also can be used to social friends, emotional deepening contact above, which for many people's work life can bring great help. While shopping in the shop, although said to others to give gifts, to ask others to choose goods are still able to initial realization, but because the two sides only with the virtual network is unlimited amplification of the space to contact, distance will hinder the exchange between the two sides, and ultimately the effect of the emotional deepening contact is negligible.

If you want to directly relate to the revenue side, then more sales people favor online sales of a big reason is that the network does not require you to spend too much rent, transactions can enjoy a tax-free preferential policies. However, with the development of E-commerce, the involvement of relevant departments, a scale of trillions of units to do the market there will be such a preferential tax policy? If the seller has to pay a certain amount of tax when trading on the Internet, then the shop is equivalent to an increase in the cost of a part of the very large, And in many electric business platform is big store business is good, small store business is poor, the majority of small and medium-sized shop owners faced by the market to eliminate the crisis also become larger, when the entity shop back, become the mainstream way of business operators is inevitable trend. At that time, due to the growing pressure on the internet, the operator in the service and experience in the importance of the degree will inevitably fall, so, even from the operator's point of view, the physical store advantage will be greater than the shop.

Therefore, when I do not seem to believe that online shopping can be turned into physical stores, physical stores because of the real sense of shopping, potential social value, the future competitive advantage, unless waiting until the shop can use the consumer very satisfied with the shopping experience to weaken the real store in the shopping experience this value, And still be able to enjoy the operators are very favorable operation of normal, otherwise the entity store will never be overturned by the shop.

Although the importance of online shopping in the whole still continue to improve, their existence to lead to many physical stores on the road to close, but the most important reason for the physical store closed is not because of the impact of online shopping, but in a competitive environment of the fittest, The concept of good products and services has long been in the traditional physical stores waiting for customers, sitting in the era of profit is neglected, and now suddenly the market has to push the stage of history, many physical stores have too late to adapt to come. So I do not know E road through the above nonsense, you will not give me a webmaster entity shop point of view, the shop said, you will never go through me?

Author, small modest, crazy guess answer station (http://www.ecaitu.com/) webmaster, Micro bo Please @ small Mo Shi (http://weibo.com/u/3131511983)