Physical store talk about the electric dealer: "Like a glass door"

"Local distributors operate locally, stores are divided into flagship stores and franchise stores, the flagship store is the factory and Qi home network cooperation, while local distributors and the local branch of the network to open a direct shop, and the online shop is the local distributor to maintain, and local orders. For local distributors, you can also receive a headquarters order in addition to local orders. But our current state city users are still less, the state city shopping is mainly based on the standard products, non-standard products are generally still not under orders. Standard products are mainly sanitary ware, toilets, hardware this block mainly. Regional ordering, Local users will be ordered locally, basic logistics. "According to Qi Jia Network Kunming branch manager Deng Fulong Introduction.

Generally speaking, do line is the factory, then avoid to open with the dealer of the entity shop competition. However, dealers have their own "pride." Trimebutine a Yunnan distributor said, "The future of the fast fashion light model is difficult to achieve, if you you will buy online, even if it is very cheap things, like online selling cars, cheap, but you will buy?" It can only be a platform, now there is no uniform standard furniture, such as mahogany furniture, consumers even look at the touch is not necessarily able to distinguish between true and false, not to mention the Internet to buy. In addition, the return of goods is not a small amount of cost. ”

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Qi Jia Network Kunming branch Manager Deng Fulong: The network is only platform, the transaction online

We entered Kunming in 2010, the main business has four: building materials, furniture, home appliances and decoration, operating mode is mainly online promotion plus line activities. Qi Jia Network is a platform, business is another role, mutual cooperation for consumer services. Building materials Home and Taobao on the fast consumer goods, for cabinets, floors of these goods, users will not immediately under the single, usually to go to the line to see the real sample will deal, and then back to the online comments. We will record offline orders online, and consumers can see their orders under the User Center. This model is only in Kunming, Chongqing City, Shanghai headquarters model is simpler. Coastal areas of the Internet awareness is strong, so consumers dare to buy things on the internet, so East China, north China in the mall this piece done very well. But Xinjiang, Tibet and other western regions, most will only choose to buy some standard online purchase, and non-standard products are mainly placed orders, online non-standard goods turnover is very small. For example, cabinets, buyers online after seeing the picture generally rarely on the next single transaction, 80 square of the house with 60 square floor, which has more than 10,000 dollars, this 10,000 more you dare to pay online? You must be a free booking this product, and then to the city's physical stores look like, satisfied with the online deal.

Shanghai over there has been carried out to send samples to the door, more than 20 million of users, the sample after the door-to-door measurement, and then according to the actual needs of customers design quotes, to be confirmed after the user to start production. Now Shanghai, Suzhou has begun to do so, Kunming is mainly a merchant Internet awareness is not strong enough, they pay more attention to the line can produce how many orders, and will not pay attention to online customer maintenance. Kunming here are a lot of Fulin, some even computers will not use, how to talk about E-commerce? If you cooperate with us, we will suggest that they recruit a number of specialized electrical talent, then we will be training for them, promotional activities should do, how to maintain the site and so on, but now can only be done after the user set to the physical shop look like, but not as Shanghai and other cities to carry out the sample door-to-door. Information Picture

Kunming new Flying Forest wood-based Panel Material Co., Ltd. Fei Lin Tian Shu Furniture Branch general manager Shi:

Electric dealers have pros and cons, physical stores will not disappear

We have been involved in the electrical business since June 2011, but we are mainly using the Internet platform for publicity rather than direct sales. Now buy a house is not easy, we all want to use space as far as possible, the standard products in the increasingly personalized market consumers are not applicable, we do is mainly custom business, so we can not directly order.

We now have our own team to operate the electrical business, with the cooperation of the home network is mainly through their platform to participate in their activities. Our professionals are mainly doing online promotion to do shopping malls, mainly responsible for the promotion of the online home.

Customer demand in the state market is also a matter for us to think about because custom classes are limited by the service radius. Now is considering the Cabinet this piece launches the standard service, achieves lets the customer measure the installment by oneself, then buys our standard unit cabinet body, this piece completes the market is still considerable. The manufacturers of the standard products, the electrical business for their help is very large, but for offline trading impact is also very large.

now online Some prices are too low or even ridiculously low, so low prices, manufacturers how to provide you want quality products. In the Double 11, a Shanghai Sofa manufacturers order high, causing the manufacturers desperately to catch goods, the quality of natural affected. Do the product sales, for us is also a new topic, if I strictly in accordance with the standard production, that in the price does not have any advantages, the electricity quotient is both pros and cons, must be combined with some user experience.

> In fact, to truly achieve the online sale of the mark, it is still difficult, because we are now the main idea or customization, customers have such a trend of demand. The future of our development direction is gradually set some points in various places, the physical store will be corresponding to follow. Physical stores will not disappear.

Trimebutine a Yunnan distributor: Like a glass door, it's hard to see

Trimebutine in the country have a lot of stores do offline, and the main line is the song of the United States manufacturers in the electricity business this piece to open up a new product line. Our piece is also limited to display, even if the net is only a display on the Web page, and can not bring actual sales, Deal or under the line.

After all, home products are not like clothes, did not buy the right to change, but the furniture is a large commodity, involving logistics, installation and other follow-up services, and return of special trouble, the wardrobe can not be transported over the entire piece, it is scattered. Shipped after the need for users to install themselves, but also involved in after-sales service, if bought in the field, this problem will be difficult to solve. Online sales can only be done well with an offline experience. The electric dealer is only a supplement, to us is one more channel.

If a full range of online sales, there is a conflict with the offline problem. The cost of the home industry is there, mainly involved in too many links, including transport, display, shopping malls rent, tax management fees and terminal after-sales installation, such an industrial chain is not suitable for online sales, online sales are the standard for mass production line of goods, by the amount of increase in profits. But offline sales are more personalized.

The implementation of differentiated competition in fact can not simply say that the protection of dealers, in fact, is also in the protection of their own, if all product lines are only online sales, that positioning is different, giving people the feeling that you are the electricity quotient. And the electric dealer gives the feeling is low price, the product low end, but the high-end customization is most consumer's psychological anticipation. So we also have to do this online, it will look more high-end service quality.

In addition, the logistics problem, by square calculation, a 4-side products, from Beijing to Kunming need 1200 yuan, if the consumer returns, two-way shipping costs will need 2400 yuan. If there is a quality problem in the middle, who will be responsible? Now the trend is to do the electric dealers in the central city has the actual stores, two or three of the city is far from radiation.

If we do electrical business, we need professional people to answer user questions, and interact with users, which requires them to be very familiar with the product, whether it is material or price, which requires a lot of input, is still immature. Manufacturers to do the electricity business is still relatively better, dealers to do is unlikely, such as trans-regional fleeing goods. At the same time, a brand to do the words or some thin, relatively single product, compared to a platform, a lot of products.

Now simply talking about the electrical business does not make sense, it is now only a supplement. Home this industry is low attention and also low threshold. After you buy it, you may not buy it for a few years or 10 years. Taobao double 11 sales, household products accounted for not much, can not go to the volume.

Yunnan development of the biggest constraints from the product, Yunnan Most enterprises are sales-oriented enterprises, the product is not its own, he said not counted, dealers are just selling. In the real economy, factories are very strong, unlike electrical appliances is the final decision, you do not come in there are other suppliers. But home you do not agent, natural someone agent, we are in front of the factory is very weak. Another big constraint is the talent, both to understand the home and the electric quotient, and such a few people, in Kunming, the use of Third-party platforms can still be tried, but also just as a line of supplements.

For electric dealers, we all know the future is beautiful, but like a glass door, can see inside, but it is difficult to enter.