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In the whole "winter" of the clothing industry, enterprises have slowed the pace of expansion. However, compared to Anta, special step and 361 degrees, the store is undoubtedly the most closed. The store is down again. Horse Sport (01968. A report released yesterday showed that, as of September 30, 2012, the authorized retail outlets in China were 6,739, with a net decrease of 1067 compared with the end of 2011. At the same time, the group's order has not improved. The announcement showed that the group's total orders for the second quarter of 2013 (at wholesale prices) fell by a high of 20% to 30% compared with the same quarter in 2012. Among them, the range of the shoe order amount drops, the clothing class order amount falls, and the product average wholesale price is zero. This year, there has been a sharp drop in the number of retail outlets. The latest China Business Report, released in May, showed that as of March 31 this year, the group had 7,523 retail outlets, down from 283 in the end of 2011. As of June 30 this year, the group's retail outlets were 7,059, down 464 from three months ago. From June 30 to September 30, the retail outlets have closed 320 more. According to Pip, the group is planning to optimize its retail outlets. In the May report, the number of retail outlets was expected to be 7,000 at the end of 2012, and in August, the figure was lowered to 6,500. "The overall trend is still down, including the amount of closing." Clothing analyst Magang told the first financial daily. In fact, in the entire clothing industry in the "winter", enterprises have slowed the pace of expansion. However, compared to Anta, special step and 361 degrees, the store is undoubtedly the most closed. According to the announcement, the first three companies reported that as of the first half of 2012, compared with the end of 2011, Anta Sports Shop total reduction of 110 to 9,187, the special step brand retail stores increased by 7 to 7,603, and 361 degrees net increase of 185 to 7,865. In the 2012 report, the company explained that, compared with the first half of 2011, the average turnover per gram authorized to operate retail outlets in China in the same period of 2012 and the average turnover of each unit retail area fell by 30% and 34.3% respectively, which was in line with the decline in Chinese market turnover. The decrease in turnover can be attributed to a reduction in demand for sporting goods due to stock adjustment and weak economic conditions across the industry in the first half of 2012. In this regard, a senior industry analyst believes that the skills of the channel is not very solid. "The management ability is not strong, so the franchisee to flee faster." Of all Fujian (sports) brands, only it closes the number of stores is the most, this can explain a problem, compared to other enterprises, the players in the retention of franchisee lack of means and methods. The person also said that the whole industry is a problem, that isThe size of the inventory. Perhaps the stock of a large, franchisee's profitability is weaker, so they left. In the first half of 2012, the group's gross profit margin was 37.7%, according to the report. But the special step gross profit margin is 40.9%, 361 degree gross profit margin is 42.7%, Anta is 41.8%. Magang that the clothing industry's downward trend will not change much in the short term. "The adjustment of the industry will take a certain amount of time." As for when is not particularly good to judge, because there are several levels of things, such as inventory, whether inventory health is an important indicator. And whether the overall Chinese economic trend will improve, which is also an important factor affecting the industry. "Magang said.
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