Picture Bar Len Lei: Activate the user broken 23 million will increase the promotion strength

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Donews August 6 Len Lei, vice president of the Apple industry chain meeting, revealed that the total number of active users has reached 23 million, the proportion of subscribers to the Android and iOS platform for 6.5:3.5, but the vast majority of free users.

Len Lei to Donews said that the current source of revenue mainly for mobile phone manufacturers pre-installed and App Store pay, is currently testing the water professional navigation free of charge for one months, and then pay the new model, in addition to the professional map according to the city, so that users download the map services on demand, but the price will not be high, is "micro-payment."

Picture Bar Vice President Len Lei

Len Lei Frankly, picture bar in the Map Navigation app product field or novice, in the outside impression, figure Bar has been pure technology company, but at present the company has increased marketing and brand image building, and rise to strategic heights.

The current implementation of a wide range of product lines, covering the PC side, mobile internet, maps, navigation, peripheral, public transport and so on, Len Lei revealed that the map of the data Resource library can fully support each product line, and the figure is focused on product development can be integrated with urban culture. For example, Rainbow Bus, navigation honey, are born under this idea of the product.

Data show, figure Bar Technology was founded in 2005, providing internet-based and mobile phone map inquiries, public transport inquiries and driving navigation services. The current staff size of 300 people, the number of users broken 50 million. In November 2011, the company received a 30 million-dollar C-round financing from all companies.