Picture Bar Len Lei: The Cloud era of vehicle navigation

The first China cloud Computing conference was opened in June 2013 5-7th at the Beijing National Convention Center. The Conference, with an international perspective, insights into global cloud computing trends, and from the application, explore cloud computing and large data, cloud computing and mobile Internet, cloud security and cloud computing industry applications, such as the focus of the topic. In particular, the Conference has set up a cloud computing services display area, exchange the latest research results of international cloud computing, showcase domestic cloud computing pilot City development achievements, share cloud computing development experience, promote global cloud computing innovation cooperation.

Figure Len Lei vice President of Mobile Internet Division

The following is a transcript of the speech:

Len Lei: Good morning! My name Len Lei, from the map. Map is a company based on electronic map services. Today, the theme of my speech is "the Cloud era of vehicle navigation". Today, the theme of the General Assembly is the cloud, for vehicle navigation, it has little to do with the cloud, because whether it is data, or experience, vehicle navigation are biased localization. However, I think there will be a so-called navigation era in the cloud era, or called Cloud navigation.

When it comes to cloud navigation, it must be related to car networking, IoT, automation, and remote sensing. In order to make this clear, I would like to tell you about the life of the driver of the future. Let's feel it together.

Suppose we cross 10 years later, this is a pilot's morning, when you drive on the road in the morning, all kinds of information you customize will be displayed in front of you in voice, image, augmented reality, and even more sci-fi, high-end ways, such as traffic information, car condition, to help you recommend a cost-effective route, To understand the local situation. On the way to work, the cloud will read your schedule, and after calculation, the system will find that you may be late for the first meeting today. This time the system will remind you, based on such user status, is expected to be 15 minutes late, is not to send a text message to all the attendees, through the cloud interaction, you can send full information. You do not give up, you will ask the system there is no other way to go. If a detour, the more out of this part of the road and now congestion compared to the situation, in the end which is the highest cost-effective, the system will give you a cost-effective route plan.

The system will also be based on the current congestion status, junctions, traffic lights, such as the number of recommended one of the most fuel-efficient routes, take a route fuel consumption 3.3l,b route is 3.9L, if possible, I will take a route.

At the same time, motorists can also easily view the past history of fuel consumption, refueling costs, including the previous speed, braking time, these will be recorded. You can set a time period, this one-month fuel consumption is how much, the same model of fuel consumption, slowly help you save money, help you develop environmental protection driving habits.

This scene is my personal most interesting, this is related to parking things. When you have set your destination, I am sure where to go, the cloud will automatically find a suitable car park for you, and automatically plan the route to the parking lot vacant parking spaces. If time permits, the system is also based on your condition to determine whether to wash the car, the tires automatically cheer. According to your schedule, you will also automatically pay the relevant parking fees. If the future of unmanned driving technology is well-developed enough, and the combination of vehicles will be a scene, you may drive to the unit door, after getting off the car itself to drive to the parking lot. When you get off the phone, the car is automatically driven from the parking lot to the door of your building. Here's a video that summarizes the previous concepts.

Another scene is that your car is in the process of failure, the problem is sent back to the cloud, at the same time to the production of vehicle manufacturers, 4S stores. At the same time, the system from the cloud to the same type of fault, such as a concurrent or large-scale general phenomenon, the system will automatically control manufacturers, by the manufacturers send back a recall notice. At the same time, the system automatically to the 4S shop reservation repair and maintenance. If the vehicle has not been able to travel, the system will automatically send a rescue signal, waiting for the arrival of rescue vehicles.

I am the driver, these scenes in addition to our attention, but also business concerns. In addition to bringing convenience to consumers, car networking also brings value to automobile-related enterprises. Car networking not only provides the surrounding geographical information and other line lines, but also integrates the entire automotive industry chain, is particularly important role.

The future of the cloud navigation has four main features: first, it must be a car terminal, as the user's entrance can be at any time from the cloud access related functions and services; the other is the life experience, the car future is not just a so-called means of transport, in the car can meet the needs of entertainment. To give you an example, now everyone in the car to listen to FM or listen to MP3, CDs, of course, this will do, for example, you drive long-distance, I have a CD, altogether 12 songs, I have heard 780 times, very boring. The future is very simple, in the navigation of a cool dog, with you at home listening to cool dog music is the same effect; The third feature is the business experience, in addition to navigation, entertainment, business office needs have been greatly satisfied. For example, I just said the scene, I have a meeting today, but the traffic jam, I was driving, very inconvenient to call, send text messages, I may move a mouth or a gesture, the system will help me to do. I specifically set a Schedule I may be on the phone, on the computer, through the other terminal settings, all settings are synchronized through the cloud to other terminals, the car will automatically know what I want to do; the 4th is based on car networking more intelligent services, greatly enhance the user's satisfaction, enhance the overall value.

Car networking has the following four values:

Value one: Large market space. Of course, the car network is not valuable, this does not have to think, it must be valuable. Domestic car ownership, or sales volume, are already at the forefront of the world, especially some luxury luxury brands have moved the so-called base headquarters to China. The vehicle networking market capacity is huge, but the current domestic car networking has just started, especially in the pre-loading market. The entire vehicle enterprise in just constructs the vehicle networking related service content, domestic car network users are very few, but with the promotion of the market and the increase in user awareness, I personally think it should be within three years of the network will explode explosion, user size will not be less than 10 million, and users will maintain a surge in the state.

Value two: closer to the user. Who is closer to the user? Manufacturers, 4S stores, all the people who make money for cars and cars. The automobile industry chain is relatively solidified, this depot particularly wants to go closer with the user, is because the user's behavior, the experience, the condition and so on information is very valuable to the manufacturer, but also may derive other value-added service, the vehicle networking will gradually become the automobile manufacturer and the user Bridge link.

Value three: For manufacturers to win the right to speak. At present, the homogeneity of automobile brand products is very serious, such as a four-drive SUV, each brand is similar. A compact economy sedan is also similar, even includes the shape. Manufacturers need to think about how to improve the value of products through differentiation, so as to attract consumers. There are already very few other things to play, and the car industry is a very mature industry, but networking is a huge space to play, just like the video you just saw. In the last two years, many manufacturers have begun to act, such as I have seen the SAIC series, the main thing is the so-called intelligent driving, but the scene with me is still 108,000 of the difference.

Value four: The cloud-plus-end model saves costs for vendors and suppliers on the value chain. Car manufacturers are car-building, whether it is the understanding of mobile Internet, or in the development of application software, are inexperienced. Just cloud plus end this way gives them a good solution, the use of cloud technology, one can reduce costs, but also to meet the users of the network application of the uncertainty, such as how do you know what I am in the car to do, I want to see the film, or to listen to songs, or to chat. Samsung has recently made a galaxy camera, and I bought one, which is a completely cross-border thing. Future car networking things like it very much, you say what it is, what it is. I have a bold prediction that the future of Android, in addition to being the main operating system for mobile phones, will also become the main operating system for car networking because of its free and open features.

Through the leasing of cloud services, manufacturers only need to pay attention to the needs of the car users, do not need to focus on development, do not need to focus on the server. Figure is the provider that can provide car networking services.

After talking about the value and opportunity of the Internet, let me say a few words about the problems and challenges of vehicle networking. Every thing has its pros and cons. Car networking faces the following four challenges:

First, the question of payment. Based on the network of car value-added services, since it is a profit model, can make money, payment must be an important link, or how to collect the money? Although the mobile payment has begun to take shape, I often took the phone to Jingdong and Taobao shopping, very convenient. It's like I'm going to go into a park and just drive in as I imagine. Like the so-called etc now, but etc is not networked, it is localized. Another example, China Mobile and UnionPay to push the NFC of low-end mobile phones, this year may be pre-installed in the domestic 50 million, the future of the short distance will certainly become the mainstream.

Second, the network environment problem. Other places do not say, in Beijing's mobile network coverage has been good, but the signal is not good, for example, I drive to the CBD every day, will definitely lose the signal. For car networking, the Internet is a necessary requirement. Now the network environment for car networking, I think still can not be fully satisfied.

Third, the location of security and privacy. Most of the car networking services are related to location, are lbs services. Vehicle positioning is the basis, but this location and mobile phone number, and your mail, micro-mail and so on, as well as all things, is also one of the privacy, the need for national legislation to become smooth.

Four, technical problems. According to the technical problems of vehicle networking, there is a certain gap between domestic and foreign countries. Of course, but also because the previous big environment is not mature enough, everyone in the car networking has not been done. There are not many technology companies and developers involved in this area, and they are not mature enough. With the growing market of car networking, technological breakthroughs, and even the world's leading I think it is just around the corner.

In addition, such as other technologies, like the video just now used a lot of technology, not just car networking, there are things networking, remote sensing technology, satellite technology, all kinds of things are restricting the future development of car networking. I think these four points will not hinder the development of the interconnection of vehicles, but will affect the progress of the interconnection of vehicles.

Graph Bar API fully compatible with Google Map API

Let me introduce the map of the car cloud navigation services. Before introducing this service, let me introduce the picture. Figure Bar was founded in 2004, with nearly 400 employees, is a veteran provider of geographical services. At the end of 2011, we received a 30 million-dollar C-round financing. The current product involves three major areas, one is the Internet, we have a website, is similar to Baidu map operation, can be queried through the Internet map and location. Another area is mobile internet, we have app, across iOS and Android two platforms. The third is the development direction of vehicle networking. We currently have more than 45 million mobile internet users.

Let's say a picture of the vehicle navigation cloud service data content integration capabilities. Chart bar and the domestic top data provider four-dimensional, Igutong reached a cooperation, can achieve POI incremental update.

I want to introduce you to the provincial incremental update, we have used mobile phone navigation or car navigation, recall the experience of their own, that is, maps and navigation data need not be updated in accordance with conventional data, but in the province as a unit, almost real-time with the cloud to maintain synchronization, greatly improve the accuracy of the degree, and significantly reduce the cost of users to do data updates. In addition to money, there is time, I have to spend energy, very troublesome.

This diagram on the right explains the data update principle of navigation cloud service, the high rate of violation of information, the information of electronic eye, the traffic congestion information are passed to the cloud by the terminal, cloud processing and then in a certain form to other archiving terminals, which is called everyone to help everyone. may be similar to a Waze product.

One of the core data of vehicle networking is real-time traffic. We have now covered 38 major cities across the country, and this information is basically updated in 2-3 minutes. Figure Bar After years of hard work with a number of third-party companies to reach a cooperation, to provide users with such as gas stations, banks, ATM machines, hotels, restaurants, cinemas, attractions, group buying, such as a series of geographic-related information and services. Some of the services have been opened, and the user is directly booked through our entrance.

The introduction here is a small equipment odb, it is actually the vehicle on the car computer unified interface. The driver of the diagram is also attached to the assistant. Each installed in the car navigation vehicle has this assistant, through the calculation of the cloud, for the driver to provide a lot of travel advice and driving habits analysis, such as the current speed, speed, temperature, average amount of oil, etc., will be the terminal transmission to the cloud computing.

The ODB can also do one thing, in addition to the offer of travel advice just mentioned, can also be in the tunnel, viaduct inferior GPS signal is very faint, or no GSP signal at all. I often encountered such a problem, suddenly go to a place without a signal, this road does not know, I may be lost. If there are a few more intersections ahead, you don't know where to go. With the navigation assistant of the map, through the analysis of the cloud, the vehicle speed, driving direction, elevation, using inertial navigation technology, can continue to maintain accurate line guidance. When the vehicle oil quantity is insufficient, automatically prompts the refueling time, and recommends the nearby most cost-effective gas station.

We get a model of the data from many partners. In addition to getting a variety of data from partners, it also provides partners with a comprehensive standard interface, or API. Through long-term practice, optimization, upgrade, the current map of the location service platform in the stability and robustness of the performance has been quite good, and has been recognized by partners.

Our API is fully compatible with Google Map's API, feature-rich, comprehensive, and offers Android, IOS, MTK, and so on, enough for a business developer to use.

After several years of exploration and efforts, figure it has found a mutual benefit with the partners and mutually beneficial road. We have more than 3,000 partners. Take the hotel as the class example, the hotel website calls the chart bar the API to form own position service, simultaneously outputs own information and the interface to us, the picture bar in the website grafting Hotel reservation function, the user inquires the hotel when the geographical location can directly decide the hotel. The hotel website will be divided into the plan according to the agreement. The chart also distributed these operational services to carriers or individual developers by using APIs to build lbs platforms.

This diagram illustrates the operational logic capabilities of the cloud platform. This is a few parts, part of the terminal, phone, Pad, PC, car navigation, mobile navigation, call center. These parties have a very valuable interaction centered on this platform.

Here is a description of our service capabilities. Map of the cloud services platform using distributed computing, can be unlimited expansion in accordance with customer demand, the overall stability reached 99.99%, the server is a 7x24-hour uninterrupted operation, no fault running time up to 50,000 hours, in the event of failure, within half an hour to restore, and support a variety of deployment scenarios.

My share is here, thank you for listening.

(Responsible editor: The good of the Legacy)