Picture Bar Len Lei: The iOS group Long Spit event is not marketing hype

Sina Science and technology news May 10 afternoon, figure Bar Mobile internet Business Vice President Len Lei today in an interview with Sina Technology, said the recent sensation of the industry's "iOS Group Long spit" incident is not speculation, but the incident, but the event has been transformed from the negative to the positive.　　Figure The iOS small group leader Zhangxiaoyi because the company pressure is too big, support is insufficient, unauthorized navigation software price from 60 yuan to 6 yuan, and in the software introduction big pour bitterness, said the company treatment is too low.　　Len Lei introduced that the current situation of the protagonist Zhangxiaoyi has been through, the company integrated a number of factors to deal with this matter, the current state of affairs Zhangxiaoyi in the official-inspired situation to continue to interact with netizens. "My personality guarantee is an emergency, from a strictly general point of view, it's a bit negative," he said.　　"Len Lei revealed that within 12 hours of the map bar navigation from 200 to the top of the app Store, after reflection, later found that this thing is very good marketing direction will not stop Zhangxiaoyi behavior." "I haven't seen anything like this in more than 10 years, and I've been on the top of the list for 12 hours on a person's strength for nearly seven days." This is a blessing in disguise. "Len Lei said. (Elwyn) The following is the full text of the interview: Host Zhang Nan: Everyone good friends, we are now in the position of the 2012 Global Mobile Internet Conference site, we now invite the map Bar mobile internet Business Vice President Mr. Len Lei, the recent picture bar has occurred in the industry more sensational events, Our iOS team leader spits up the incident.　　I wonder how far this event has progressed. Len Lei: Everyone network friendly, host good. This thing Zhangxiaoyi has been through, many friends are very concerned about the safety of Zhangxiaoyi, like the official statement, the company integrated a number of factors to deal with this matter, the current situation Zhangxiaoyi in the official benefit of the situation to continue to interact with netizens, in this event harvested a lot of voices, concerns and opinions,　　A lot of netizens about product good suggestions summed up, some time ago posted on the app Store.　　Host Zhang Nan: Before someone said is hype is true? Len Lei: My personality guarantee is an emergency, figure bar in front of the vast number of netizens, not a very well-known company, in the industry existed for seven years. We are a good leader in the map field. The thing is, strictly, a bit negative, at least when we first thought it was a shock. 12 hours We map the navigation from 200 to the top of the app Store, and then things turned sour, a start to pay attention to Zhangxiaoyi rebellion this matter, we reflect, and later found that this thing is very good marketing direction, as the company's head I do not say to pretend. Through this thing we harvest some exposure, see a lot of netizens especially sincere voice, we are interested can go to the app Store to see, there are many netizens feedback true cry, really is touching. I read the most interesting comments, eight.A word, smell sad see tears, even I admire Zhangxiaoyi copy, some netizens have no car, only mobile phone, resolutely buy this thing. And the net friend bought before, the App Store has this stipulation to buy can not buy again, some in order to support the software and continue to buy the software, on the micro-blog has a lot of repercussions, many people say that crying to download the software, many people say that we are sad marketing, indeed, regardless of Weibo or comment, is completely natural state, We study together with experts, and a lot of the industry's peers in this business are talking to us, why there is such a phenomenon, this matter in strict sense, in my own words to describe, I have not seen such a thing in more than 10 years, too strange, 12 hours on the strength of one person to the top, nearly seven days.　　Originally seen in the top of the fruit, birds, and now someone jokingly this thing, made a particularly interesting words, map navigation let Angry Birds (micro bo) more angry, let Fruit Ninja unbearable.　　Host Zhang Nan: We are not particularly familiar with the picture, can briefly introduce the status of the picture bar, including team marketing and the user's main business? Len Lei: The picture Bar was founded in 2004 Strictly, is specialized in the map and the position Service professional company, from 07 08 chart bar to begin the transformation, since then began the mobile internet to be developed, we have invested heavily in the Android to do some things. Divided into two main lines, one is a professional field, for the driver's professional navigation. There is also an area where navigation products are in all apps, strictly speaking is the annual low, not everyone to go to different places every day, not like micro-bo QQ every moment of chatting, we have the idea that in the future, the map of the navigation and map, should have a new look, will add a lot of other elements,　　Like now a good partner for everyone, will add a lot of peripheral and SNS concepts, such as looking at the map when you can see where your friends are, you can know what your friends are commenting on, your friends in a number of comments on what micro-blog to say what words, what people are participating in activities. In addition, we made a great adjustment in our products, from the original because of the traditional first-line professional navigation software system is very large, but also to pay, the domestic environment now like many industry experts described, rely on software to make money difficult, rely on selling software to make money is difficult, in addition to piracy there are a variety of things happen.　　In fact, in the strict sense, can support the development of mobile Internet is not the charging software, but the booming free application, with users will go to think how to make money, advertising or other splitting how to do. This year, the new navigation Secrets, is the iphone lightweight navigation is very light, for the surrounding products, involved in a lot of third-party loco service providers, such as the public comments, Volume said Ctrip, a dragon, similar to such a life provider, netizens very convenient to one-stop experience, On our site in addition to finding these places, you can book directly, download coupons orWe have a deal with a third party to download any transaction. We have rainbow bus, there are more and more vertical people to develop new products.　　However, one thing to emphasize is that the chart does not deviate from the main line of the map's nuclear test navigation, and we may be able to make it better and then derive more services and products related to this thing. Host Zhang Nan: Now we chart the main profit model is what?　　What is the main source of revenue? Len Lei: Figure It began to start a business not long after we began to make money, the initial picture bar to do the Internet, the main revenue channel Internet is advertising, all kinds of advertising. In addition to advertising or advertising, now, strictly speaking, just like once in one other forum, there is a SNS boss mentioned one thing, now mobile internet through advertising is difficult, because by the impact of the screen, the impact of experience, many companies now still although half of the users are from the mobile phone client,　　But the company's 80% revenue or from the Internet, now in addition to advertising money, in addition to Baidu bidding ads Google advertising is more profitable. In the current picture, the last few years from now, the main source of revenue comes from the manufacturers pre-installed, there are more than 50 manufacturers around the world, including motorcycles, Samsung (Weibo), HTC, domestic Lenovo and the new mobile phone market in Huawei (microblogging), there are not many moves, there are many high-end smart machines.　　Pre-installed this software, in fact, is divided into two categories, one is targeted at high-end users for driving offline professional navigation, because the data we are also collecting money, investors charge us money, so users also want to collect, manufacturers to pay us the cost of pre-installed. Now the pattern has changed, a few years ago, few developers, vendors spend a high price to buy this stuff to enrich their own desktop. Now there are some such as HTC like Samsung, their exports are very large, they become a natural app very good promotion channel, there are some very good quality channels, will be divided into profits to manufacturers.　　Of course, also welcome domestic and foreign mobile phone manufacturers to seek our cooperation.　　Zhang Nan: We know that the last year seems to have accepted everyone's relatively large investment, the last two companies have what in the product level, what specific cooperation and action? Len Lei: First of all, we may have all of our maps and navigation software built into everyone's users, third-party landing this is one. The second is that it will be good to borrow the unique resources of everyone, like everyone's micro-comments, photos, activities related to these things, we will have very in-depth cooperation, for example, we will be on the map of the corresponding activities of the superimposed layer, overlay is a thematic map, seemingly ordinary map with a lot of points, these activities or your friends,　　Or what you are interested in will be reflected in it.　　In the next step, there may be some strategic level of cooperation between everyone and the graph, but these are the secret phases of the situation. The host Zhang Nan: ok, thank Shing to share with us very much, also thank everybody netizen good-bye.