&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The following is my conversation in an industry meeting, the topic involves community, E-commerce and the relationship between the two, for netizens to refer to.
Simple to say that there are two ways to make money, either sell traffic, or sell goods, in fact, many of the owners of the project is to sell traffic, and did not really involve the entire transaction process, to sell the words, in particular, to sell some bulk goods, the enterprise capacity and resource requirements are very high. So instead of blindly to do e-commerce, it is better to open a small shop taobao. If adhere to the community direction I suggest that you spend all your thoughts on selling traffic, traffic to sell, here I help Chanyu do advertising, we can learn the experience of the Dragon Alley, they have become a system.
I divide the relationship between community and e-commerce into four levels. The first level is "to make people know", simply to say aggregated traffic, distribution flow; the second stage just Chanyu already talked a lot, I defined as "make people believe", trust letter, belong to the category of interactive marketing, at this time, the webmaster should not only consider the flow size, but also need to consider the flow quality, in order to "make people believe", Interaction can not just stay online, you need to go to the integration line, the so-called "content on the content, the content of people, people to people"; The third level is "make people", so that users can take place on this site specific transaction behavior, into customers, at this time not only to consider the problem of electronics, but also to consider business issues. In addition to the company has a website, but also involved in commercial circulation, and finally, "make people happy", so that customers buy things after the fun, bring him great value, he will be active online under the sharing of consumption experience, which requires you to integrate the supply chain.
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