Pine Wo Capital 20 million yuan to inject music: Bullish 3G era mobile games

Immersed in the game world 56, in more than 40 countries sold games, and then back home, Shen Ye and his partner on the mobile game focus and future direction of judgment won the favor of investors.　　At the beginning of November 2009, Matsumoto Capital injected 20 million yuan to the young team of the domestic mobile game, they are more optimistic about the future of the 3G open users of mobile games demand. Become the object of the channel contention. Shen Ye, CEO of the game, spoke quickly of mobile gaming, he had countless topics, and when he was in the mood, he would bring out the various games in his portable Nokia and iphone.　　Almost all of the games developed by Shen Ye on the phone, and before and after the hundreds game, once made his cell phone "crash."　　He was finally greeted by the "CP is King" (CP is content provider) good time, prior to this, China's mobile games almost always in the "channel King" era, the early carrier download platform is almost the only mobile phone game sales channels, which means that the channel has a greater voice. China's mobile game industry chain is more complex: there are operators, SP, promotion channels and CP game developers, all parties are to be divided, the game company finally obtained a very low proportion, at one point less than 20%. "Good content does not make money, the last CP did not fund a good product, resulting in the past bottlenecks in the industry." Shen Ye said that this led to the domestic although there are hundreds of mobile gaming companies, but very few outstanding.　　"But now the situation is much better, the domestic mobile phone game sales channels are widening, mobile gaming companies are starting to make money." "There are tens of thousands of mobile games on the market, but only the content that really allows users to stand out and become the top of the pyramid" Shen Ye said: "The positioning of the cable music is to do brand boutique mobile gaming company." On the one hand, the product quality needs to do well, on the other hand, a large number of well-known copyright, are already in cooperation with us to develop copyright mobile phone games. In the summer of 2009, the cable music and Hunan satellite TV launched the "Happy Girl" official mobile phone game, indeed a fire. "During the 2010 Shanghai World Expo, we will launch a series of World Expo mobile games; "In the last few years into the mobile gaming industry, many have been back." The software has been expanded in the first place by developing overseas markets. 2007, the company's overseas market revenue accounted for 70% of the revenue. Shen Ye's experience is that not putting eggs in a basket, from overseas operators, to overseas game publishers, to domestic operators, to end vendors, to portals, has become the game sales channel. "We have roughly the same income from each channel and have been profitable in the past two years," he said. "Although the foreign market has a certain basis, the cable music or the focus of the business turned back home." According to the current tens of millions of revenue per year, the revenue of each channel has not yet broken through tens of thousands of yuan. [Page] Wait for the golden eggs of the 3G era, whether it is the pine capital or the music, the eyesLight in the future of the mobile internet era.　　In the view of Zhang Chunhui Capital investment director, this means that there is a huge market space in the mobile Internet, and many consumers who have not yet contacted the computer will enter the network world directly via mobile phone. In the field of PC Internet, network game is one of the most successful sub industries, which has been born dozens of online games listed companies. And can mobile gaming continue to be such a success in mobile internet?　　In Zhang Chunhui's view, with the establishment of online software stores such as China Mobile mobile harsh, China Mobile internet has transitioned from the SP ERA to the CP era, and a quality enterprise like cable music may be the future star of tomorrow. Since the potential is huge, once mobile gaming becomes the next gold mine, a large number of industry giants will flock to the mobile gaming industry. No matter the PC network game giant, the global game company giant, even media Group, terminal manufacturer, are entering this field. In the face of the competition in the future giants, how can we maintain the competitive advantage? The internet is characterized by fast fish eating slow fish, Shen Ye Point of view is, "The thing to do is to study what players need, through technology and innovation, good user experience." Let the player follow us.　　"In the future, domestic operators and portals will continue to become a strong channel, with which the cooperation is much higher than 20%, but the upper limit of the cable music will reach how much, Shen Ye did not disclose, the only thing can be determined in the past CP in the industrial chain is very downstream of the situation is being changed. The impact of the 2009 3G licensing on mobile Internet was like the impact of ADSL broadband on PC Internet in the late 90. Shen Ye's view is that the current mobile phone speed and tariff bottlenecks are being eliminated, "it takes some time, is expected by the end of 2011, the number of 3G users will reach more than 100 million, everyone mobile internet speed and fixed broadband, experience improved, and tariffs can be accepted by a monthly subscription, This time will usher in mobile games, especially mobile phone network game of great development. "With the establishment of online application stores such as China Mobile mobile harsh, China Mobile internet has transitioned from the SP ERA to the CP era," said Zhang Chunhui, director of investment and investment in Matsumoto capital, who is likely to become the future "star of Tomorrow". Therefore, they are optimistic about the growth prospects of the cable music, in this industry to do "professional" is the most favorite investors to see. Pine and hope to continue to focus on the production of good quality game companies, investors optimistic about the future of the market, and the start of the gem also gave them a lot of imagination space.　　In 35 years there will be game companies in the gem listing, Pine wo hope that the first listed companies. The third eye. Chai, senior vice president of Shanghai Joint Intelligence Marketing Consulting Group, believes that the first key element of the success of the mobile gaming industry is the ability to develop continuously. The success of the lottery so far has been largely the success of development and production. If we can't keep searchingFind a new breakthrough, the final may be in the entire industry chain, in a "manufacturer" of the awkward role, at the bottom of the industrial chain. Although, 3G mobile game market is also a big market, but in this market, in addition to the supremacy of hegemony, there are also three-party game (operator, terminal, service provider or CP game). Therefore, no matter what competitive position they want to take advantage of, it is necessary to build their own brand at the consumer level, or establish a brand to achieve competitive advantage, or the use of brands to influence players to counter the channel.