Pinglun: There will be no retaliatory rebound in this round of property regulation

Review of the domestic real estate market regulation process, market prices and turnover many times in the "crackdown" after a retaliatory growth. Yesterday, Wantong Real Estate chairman Pinglun as a guest "Tianjin newspaper Auditorium," in the interview with the reporter said: "This round of regulation and the nature of the past is very different, the latter will not appear retaliatory rebound, we see from the media to the price of the message will be more." "Investment demand will be squeezed out" between 1997 and 1999, the State decided to take residential housing as the pillar industry of economic development, abolished the system of welfare allocation and expanded the amount of bank loan mortgage. Since then, housing has been used as the main force to expand domestic demand and promote the growth of the national economy. As of last year, real estate accounted for more than 30% of the impact of GDP growth, enough to see its huge impact on the economy. "In Pinglun's view, the real estate as a pillar of the national economy of the policy implementation of 10 years, but the recent regulation of the policy face a fundamental change." "This time to reposition the housing into a social security, welfare and the livelihood of the products, no longer as a pillar of the national economy to consider, is to put the investment demand and enjoy the demand for all out of the market." Squeeze out and come back, the cost of investors will be very high. Wantong in Tianjin no reduction plan Pinglun revealed that last year Wantong market share ranked Tianjin second. The current regulation of the policy of intensive introduction, Wantong sales of the project will be reduced? "The price is very sensitive, we are mainly for improving customers in Tianjin products, do not involve too much investment type and enjoy the demand, there is no special pressure on prices." Pinglun said, Wantong in Tianjin project for the time being no reduction plan. "I am not responsible for pricing in the company, the relevant departments of the company did not give me this (price) suggestions, but also did not hear that they have made a decision to reduce prices." In late May, Pinglun said in public that prices would fall 20% to 30% in the next two years. In an interview yesterday, Pinglun said: "I said the decline is mainly reflected in statistical data." Lower sales of high priced homes will pull down the average price of a house. In Beijing, investors account for around 15%, but their purchases of houses account for 40% to 50%. This part of the demand squeeze out, even if all the real estate has not cut prices, the statistics will show a sharp drop in prices, but this does not mean that each property will be reduced by 20% to 30%. The same number, the researchers and the people feel differently. In 35 months, the statistics may show that prices have fallen by 20%, but the house you want to buy may not have been lowered. "Control policy is not perfect the current market is in a game deadlock, which companies will be the first to join the price?" "I think the price of a house depends on the business status, expectations and strategy of the property developers," he said. If the property developers are policy-following, they are more dependent on residential projects and will consider the issue of price reduction in the coming years. However, some companies do not rely on housing, will not necessarily join the trend of price reduction. Pinglun said, "Under strict control, I believe that in the coming period of time, we will see more of the price reduction news from the media." "FengHalf jokingly said: "Recently saw a number of marriage programs, I understand more buyers want to reduce the mentality of the price." But at the decision-making level, house prices are a real problem. For example, 10 years later, now the ' only ' one-child can have several sets of houses. In short, no one policy can be perfect. "The city should find a second income point to talk about land finance and current housing prices, Pinglun said, the current high prices are like acne on the face, endocrine problems. "There are a number of problems in the central and local fiscal, tax and growth patterns," he said. Local governments have very few other sources of income and can only promote urban development with the income generated by the land itself. "In Pinglun's view, the improvement of the endocrine system to solve two problems." "First, urban development can find a second source of income. Shenzhen, for example, because of its rapid technological progress, high economic standards, the reliance on land finance than the rest of the domestic cities much less, this round of regulation of the space will be relatively large; second, the central and local tax boundaries should be reclassified, the central government can give some local taxes, let local governments have more money into the construction of security housing. As far as I know, some local governments only completed 26% of the target of housing construction last year, because it is impossible for them to invest their limited money in the security house. "Green House is very competitive yesterday morning, Wantong in the new eco-City new home to start." Talking about the Low-carbon environment of the building, Pinglun said Green housing will become the next round of attention products. "Green housing is not only a value, but also competitive, healthy, comfortable environment, low water and electricity costs, are beneficial to consumers." "Pinglun revealed that the current Wantong plan to use 10 years to complete the business model transformation, from the simple development, the ability to focus on the scale, cost, speed, and gradually upgrade to the business real estate, and further improve the asset management and real estate management as the ability of real estate wealth. "It's going to make the company's value chain go up, and that's what I'm concentrating on now," he said. ”