Pinterest and "The Age of Reading pictures"

There is an Internet product or new paradigm that is popular every few weeks in the current Internet arena. And the popularity of Internet product model seems to be a few opinion leaders or media magazine Western learning to the east gradually as a foreign star start-up company's entrepreneurial legend. So let's talk today about Pinterest and the "picture-reading age" brought by it.

About "The age of Reading pictures"

"The Age of Reading" (PhotoReading time) refers to the use of information graphs to enrich the essence of the data, and then in the most refined language to tell the idea, with the most elegant graphic interpretation of the reading age of data pictures.

And with the rich content of the Internet, people's reading pressure is getting larger and bigger. Most of the Internet users are three people-"do not read, do not write," and the concept of the internet is also being "browse" the word to take up most of the time. It seems that people are more and more impatient to do "deep reading" calmly, even "shallow reading" is a little, lack of interest. Those who are tired of seeing words need to be constantly stimulated by pictures to stimulate and touch numb nerves. Perhaps these people will be redeemed in the "picture-reading Age".

But do we really go into the "picture-reading age"? I don't think so.

Compared with the text, the picture has its natural advantages: can be intuitive and strong display content. and pictures and words in the process of information dissemination has its irreplaceable role, text is not only the dissemination of information, it also shoulders the statement of facts, argumentation, divergent thinking mission, more rely on the logic of thinking, and the picture more emphasis is intuitive thinking in images, the pursuit of the intuitive image of people feel. At the same time, the text is as long as the literacy can be created and disseminated, and the rich information of the picture is not common people can do it. Although, with the continuous development of network bandwidth, we have bid farewell to the "multi-picture Kill cat" era. But the image of this information carrier, compared with the text, in the dissemination and display has its inherent disadvantage. First of all, HTML and CSS-led web is also the most convenient for text dissemination and display, and the image of such a carrier in the size of the display, terminal adaptation and so on itself is not flexible. Now the terminal size of various, picture reading is far from text to read easily, you can hardly imagine, a picture of 900*6000 can be four inches of mobile terminals to be well displayed and read.

The form of the picture only satisfies a part of the user to the part of the reading needs of information, "illustrated" way to convey information or the best choice.

About Pinterest

In the 2012 Internet world, Pinterest is definitely a dazzling star.

In the past few months, Pinterest has been greeted with an unexpected surge that has made it one of Silicon Valley's most watched startups. Domestic also soon appeared a large number of imitations, Mushroom street, Beautiful said, petal nets, Taobao Wow, where the guests are their faithful followers. I don't think Pinterest is a revolutionary product, is a "waterfall flow" way to show the image of the product, a good solution to a large number of pictures to display and browse the problem, the surface to see only this. But it is such a adaptation of the "map-reading era" design trend of the "waterfall stream" product has become the saviour of the electric business.

With considerable traffic and large registered users of the Pinterest as a tool to provide users with the image "collection" service, but also from the user quickly found their interest point and potential purchase intention. This precise grasp of the user's interests provides the possibility for a more detailed and accurate marketing of the electrical quotient. "Commercial large amount of money to hit ads, transverse scan, too extensive to guide the flow, no matter how accurate you recommend, but it is difficult to solve the flow of the efficiency is too low, intuitive indicators that the conversion rate is too low problem." "E-commerce must return to the essence of business and should no longer be purely a savage ecology of who advertises the wild." If the electricity trader can dig deep into the traffic and user resources by throwing money into the advertisement, in order to complete the potential users of directional qualitative precision marketing, better flow utilization, improve the conversion rate of the electricity, so that the value of the flow is fully released, E-commerce will have a more brilliant future. Crazy Electric dealers must evolve to more rational and more efficient operation, deep management of existing communication channels and flows, so that information can be more efficient to meet and match demand, thus evolving into more advanced e-business patterns. I think Millet has let everyone see the charm of efficient operation.

In fact, all the channels with mass flow and user base are suitable for precision marketing, which is also the success of Google and Facebook, but Pinterest has become the tipping point, causing everyone about precision marketing and flow conversion efficiency of thinking. The value of Pinterest is the precise marketing of distribution flow.