Pinterest CEO outlines growth plan: This year will be the first to receive revenue

Tencent Science and Technology Ming Xuan January 22 compiled social image sharing website Pinterest chief executive Ben Hilman (Ben Silbermann) said in Tuesday that Pinterest will launch its advertising business this year and gain revenue. Less than four years ago, Hillman Pinterest the bizarre online scrapbook website into a social media tool and was immediately courted by one-fifth of American adult netizens. Hillman's next plan is to make Pinterest a sustainable business. Michael Pachter, an analyst at investment firm Wedbush Nomura, predicts that Pinterest will expect to reach $500 million trillion in advertising revenue in 2016 after the launch of its advertising business. The 31-Year-old Hibberman has been a product designer at Google for a while, leaving Google in 2008 to develop iphone apps. Eventually, Pinterest, his social-networking picture-sharing website, earned him a reputation. Today, Hillman must let Pinterest have the advertising business and revenue capabilities to prove that the company's rapid growth can indeed match the 3.8 billion dollar valuation. Pinterest currently has more than 240 employees and has raised 564 million dollars from venture capital firms. Hillman said Pinterest is currently testing advertising with advertisers, although still in its infancy, but Pinterest learned a lot from it. The Pinterest test project is named "Promoted Pins". Pinterst does not allow advertisers to advertise their entire website or Web site, only to allow them to select the good features of the product to advertise. Pinterst encourages advertisers to identify their own brand independent characteristics, so as to better attract users to buy products. He also said that in the past, some internet companies in the early development of advertising business, leading to a deviation in the direction of development, MySpace is an extreme example, because it makes many users feel that their personal home page has been commercialized. If you focus on the most successful internet companies, you will find that they are perfectly integrated into what users are doing and what advertisers want, and they make the advertising business transparent and make it meaningful. Hillman said Pinterest's goal is to start gaining revenue this year, though no detailed timetable has yet been drawn up. To be sure, Pinterest will launch an advertising product this year. He also said that Pinterest has developed a revenue target plan. "It is clear that investing in US is an investment in the future," said Hillman, who is concerned about the Pinterest valuation of $3.8 billion trillion. I don't think the company has been touched by the fact that it's worth so much money now. It's just a bet on our future value, and II think every employee of the company knows this very well. Our investors see huge business opportunities, but for us, it's just a matter of execution. He added that the pressure to recruit a lot of employees and to get a huge amount of investment from investors really doubled, but making the product more perfect day after day was the biggest stress of his current day-to-day work. Mr Hillman says the company is not yet paying attention to the issue of when the IPO will be Pinterest, because it is obviously premature to consider it. He also said the IPO was not the ultimate goal of Pinterest.