Pinterest founder Sieberman: Internet entrepreneur graduated from political department

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Reading] Pinterest online 9 months after barely do 10,000 users, founder Sieberman for Face chose to continue to insist.

Silberman belongs to the founder of a somewhat stereotypical innovation company. He came to Silicon Valley because he wanted to be part of an exciting business.

Prior to the founding of Pinterest, Silberman was an employee of Google (Weibo). The founder of Yale University's political department, speaking softly, is clearly better suited to product development than a whole host of listeners.

The Beauty of Eternity

It was hard for investors to understand Pinterest at first because Pinterest was out of the movement. "When we started Pinterest, people were obsessed with the concept of instant, and everything needed instant text feedback," Silberman said. ”

But Pinterest has nothing to do with speed or massive amounts of information. "For me, Pinterest is a very humane way to look at the world," Silberman said. Users will never look at a Twitter message for more than 48 hours, unless it is cynical. I want to create a service that is not limited by time. ”

Silberman said that Pinterest's biggest idea was to "help people find things they don't know", so beauty and simplicity became Pinterest's top product target.

Worship Technology

Silicon Valley has always admired highly talented engineers, but Silberman is not technically. After graduating from Yale University, he has worked on online sales and operations at Google. "I left Google not because I didn't like it, but because I didn't have a technical background, so it's hard to create a product," he said. "Silberman later met his start-up partner, and they started spending heavily hiring people to develop iphone apps.

The company is divided into three functional departments: Engineering, design and social networking. "Social" employees are good at quantitative analysis or community operations, they analyze how and why users use Pinterest, and study the derivative laws of social groups and social norms.

"I think the engineer is like a chef in a restaurant," Silberman said. "No one will deny that the chef is an indispensable role, but a great meal is inseparable from the efforts of others." ”

Never shrink.

"Failure to be early" is the golden rule of Silicon Valley. "If the first product doesn't have any flaws that you're embarrassed about, it means you're too late," said Hoffman, founder of business social networking site LinkedIn and Hoffman, a pioneering mentor. ”

However, before the introduction of its iconic "network format" layout, Pinterest has carefully studied dozens of layout versions, and each version has a sound coding and design, can be done enough. "The difficulty for me, ' The simplest possible product ' (Minimum viable products) is that I don't know what is ' minimalist ' and don't know what ' works '," Sieberman said. ”

Sieberman said the number of users at the beginning of Pinterest was terrible. 9 months after the launch of the service, only reluctantly owned 10,000 users, including daily Online active users are very few. Sieberman said he had recently read Eric Riss (Eric Ries) 's "Lean Entrepreneurship" (the Lean) and said he was glad he had not read the book at Pinterest's most difficult times, otherwise it might have been halfway.

In fact, Sieberman himself did not understand why he did not give up, he said perhaps because he felt that this is very embarrassing, but also worried that the old club Google refused to let him back to work.

Pinterest different from other Internet start-ups is a feature of the user community-its success can not be separated from the support of women and housewives. But Sieberman has his own insights into so-called "early adopters".

A decade ago, home internet connections and smartphones were fashionable and expensive technology luxuries, when internet "early adopters" tended to dominate the tech elite. However, today's internet and smartphones have already entered thousands of households.