Pinterest just finished an upgrade.

Pinterest has just completed an upgrade that allows users to information more easily by navigating to their site. Unlike previously specific links to source sites, Pushpin (Pins) from one brand now can display more information, such as food recipes, movie previews, and retail product price information.

Brand participation brings new Pushpin forms

Pinterest has collaborated with many brands, including ebay, Target, ModCloth, Sony, and Netflix, and has introduced more descriptive "pushpin". The content of these Pushpin will change according to the brand. For example, a modcloth pin can include the price of a dress, while a Netflix Pushpin can provide more information about the actors in the TV dramas or ratings for the film.

In a statement, a spokesman for the Pinterest company said he hoped that "pinsterest now only look, users will be able to find more useful pushpin, rather than as before, have to dig around the information, or click to other sites." "On the Pushpin, there is the option to list more information." These options will give the brand more opportunities to advertise for the specified product, and more information will be presented to Pinterest users.

After this upgrade, the Pushpin from the brand partner may look like the following image:

In this example, with the help of the brand partner Leite ' s Culinaria, users can view the recipes under the picture, and Pinterest can help you make a tasty blueberry sauce. These easy to understand Pushpin can make the brand better use Pinterest, especially through the user information interface for Pushpin to provide more guidance instructions. In the top-left corner of the new Pushpin, a small brand logo is displayed, which allows the user to determine which brand is providing the label.

If these descriptive Pushpin can make the user stay on the site longer, it means that the Pinterest features more attractive. Future advertisers will want to work with the popular visual network.

Further attention to mobile field

To enhance Pinterest's mobility advantage, the company has introduced another new feature that allows users to set up Pushpin options on many mobile app apps. A "pin it" key will be added to some apps, making Pinterest's content more ingrained in the user's mobile experience. This button will appear on many app applications, such as Etsy,fotopedia,jetsetter, and ModCloth. Last week, Pinterest updated a notice, mentioned many new features, and then completed the update.

This March, Pinterest also launched a new web design. The updates mentioned above all indicate that the company has made many changes. Do you think these new features are useful? You can leave comments in the comments below.