Pinterest model of imitation show Carnival in the country staged

The biggest challenge for them is to find "consumer experts" and "Pinterest" in various areas of interest, so that they will be happy to share their gains and attract more people to participate in these types of Chinese shanzhai business doors.

When I look back on a lot of Chinese internet entrepreneurship cases, Consumer-to-consumer is always a good path choice. And will be a good foreign business model copied to the Chinese market, there will always be someone to pay, because here has the world's largest Internet users.

In fact, such consumer-to-consumer cases are countless, in the 2011 entrepreneurial tide, Foursquare, Groupon, Pinterest and other these based on the U.S. master model, in China can easily find a large number of clones. And among them, imitate Pinterest upsurge is in fact most obvious, and the story of financing and investment can say is endless. After the former community veteran Douban 50 million dollars in financing, Beauty said also completed about 100 million yuan in the third round of financing, even the same kind of petal net on the 5th day after the launch of the first round of financing, the scale of millions of U.S. dollars.

The capital market move seems to be in our description , in 2012,Pinterest mode is still a hot investment, and The imitation show based on the local market has just begun.

Vision and Social

Pinterest was founded in 2011, the site's positioning, pushpin (PIN) and interest (acquires) are literally understood, that is, it is a social web site based on visual sharing, a "personal version of cool hunting tool" that allows users to pin their interest to the nail plate ( Pinboard), or categorized as a collection, or shared with friends. Behind each pushpin is a "story" (Design, product, news, etc.).

As one of the most popular sites in the United States, in Pinterest's latest round of $27 million trillion in financing, the capital market has given the site, which was founded less than a year, to a 200 million dollar valuation.

Interestingly, the 200 million-dollar site is actually rooted in the founder Ben Silbermann's Brainwave, in an effort to solve a real problem. In the process of looking for an engagement ring for his girlfriend, Ben Silbermann found a lot of favorite rings, but the choice was too much to be repeated, and by habit, Ben would then print out pictures of various rings, nail them up and pick them up with his girlfriend--wait a minute, Wouldn't it be better if you had a website that could put all these photos on the same page? You know, digital new generation shopping is online, even with friends to share some beautiful pictures is a good thing.

The idear let Ben Silbermann on the road to entrepreneurship, with an interest-based social network that Pinterest through the waterfall to show the images in the United States, becoming a dark horse in American social networks in the 2011. This also triggered the Chinese side of interest in social networking sites entrepreneurial boom, for a time, know the United States nets, petal nets have been introduced, and even social veterans-Douban also began to be revised gradually closer to it.

Im2.0 is the last big case in 2011 for the entrepreneurial team of the interactive group. And Pinterset's entrepreneurial story is different, im2.0 Group founder of the story can be vividly summed up as: a flower girl, as the market changes, suddenly realized that they should open a flower garden.

2008, Thousand Oak Interactive CMO and executive vice president Xiujuan with her party a Pepsi big China market vice President Dongbenhon, Zheng together with the business, because optimistic about the market business opportunities brought by social media, party A and party B came together, co-founded the im2.0 Interactive group.

This kind of special resource combination determines the initial business development direction of im2.0 Interactive Group--relying on the advertising resources from party A to provide the interactive marketing service for brand merchants in Renren, Kaixin, Q-zone and other social media. In the case of cooperation, there are hundreds of pure fruit music in the Sun Ranch application ads, there are seven wishes for the virus video.

As the business progresses, im2.0 's entrepreneurial team, which does not have social media, gradually realised in 2011 that it might be possible to not just provide interactive marketing services to advertisers just like advertisers, who could even build their own social platforms and have their own social networks.

So, at the end of November 2011, im2.0 Interactive Group's online network of the United States. Similar to their competition site and Mushroom Street, beautiful said, petal nets, they are consistent imitation of the United States Pinterest.

Like Pinterest, a beautiful picture behind, known as the United States network advertised is also "exquisite life." Of course, like many Chinese imitators, the entrepreneurial team does not like to compare the Pinterest to the simple replication, they prefer their product form described as "Sina Weibo + watercress + Public comment" mix-users based on personal interests and interests to choose the goods, Show them as pictures, comment on their strengths and weaknesses, and share interactions with friends like microblogs, which is even better if you can meet like-minded friends.

It should be said that the Pinterest model is not the first, if only from the interest of social networks, watercress community may also be a rare classic model at home and abroad. However, is Pinterest really detonated interest social network entrepreneurial boom, in douban recent revision, we can even vaguely find, its style also gradually to Pinterest closer.

Nuggets social Commerce

According to incomplete statistics, 2011, there are more than 30 similar sites in China, which also includes the Internet fast fashion brand where the "van customers" and rooted in the beauty of Taobao, Mushroom Street and "Taobao wow."

Pinterest is so popular with entrepreneurs and the capital market, the key lies in the future of E-commerce and social commerce vision. Social Commerce is the so-called social E-commerce or community e-commerce, simply speaking, through the social relationship between people to help users solve the problem of business shopping, using the Social method to solve commerce problems. If you do not understand, imagine if you want to buy a pair of shoes, you are willing to choose among thousands of shoes, or more willing to listen to friends recommend? Social Commerce is the latter.

According to a consumer psychology test in the United States, consumers in the network see hard wide and friends to recommend the impact of the effect of the difference between the impetus is 12 times times, people tend to buy goods in favor of friends recommend. It is the 12 times-fold gap that has made Facebook, Q-zone and Sina Weibo social networks see their value. Facebook founder Zuckerberg, the internet upstart, simply called Social Commerce "Facebook Commerce".

From Zuckerberg's remark, we can draw another topic: even in the eminence of the United States, why can Pinterest rise? Or, in the Chinese internet market, when the Giants such as Sina Weibo and Q-zone are racking their brains to try to nuggets social Commerce of the time, know the United States nets, beautiful said, Mushroom Street There is no play?

The answer of Venus, the founder of the US net, is "there is a chance", with different positioning and function, which determines the different development space. Venus believes that Facebook, Renren, Weibo, etc. are social maps, the SNS relationship is very important, they are mostly acquaintances and acquaintances of the social, their professional is social, and Pinterest, know the United States such as mapping is an interest map, more time is the sharing between strangers, Professional is an interest-oriented commerce.

In the view of Venus, professionalism is a social social platform, focusing on social and relational networks rather than social content, and on the platform of Pinterest, social content is the key, such as discussing wine experiences with some wine-loving experts or friends on the platform, and sharing consumer experience.

"In the social networking of Sina Weibo, everyone takes the star, the industry leader as the social center, while the knowledge of the United States on the Internet is based on various fields of consumer experts or expert-centered, such as Senior donkey friend, or decoration experts, or photographers." In this way, otaku women even at home, can also through the recommendations of the consumption of the madman, know that they want merchandise information. "According to the logic of Venus, whether it is Pinterest or its Chinese imitation guests, know the United States, Mushroom Street The biggest challenge of these sites is how to find the various areas of interest," consumer experts "," consumer talent ", so that they are willing to share their harvest, to attract more people to participate in it.

China's e-commerce development so far, perhaps also to the need to dig social commerce stage, online shopping will often encounter such a problem: you know what you want to buy, but to the online search, out of more than 20,000 of the same type of goods, they have different prices, by different vendors to provide, You don't know which product to buy, or you just know you need a SLR, but you don't know which brand is good? which Price is suitable, which is powerful?

At this point, if you know a friend is "consumer talent", "consumer experts", then listen to his recommendations, this kind of shopping embarrassment can be solved. And these are the things that Web sites like us want to do.

In the domestic many Pinterest imitation Guest, where the guest of talent is perhaps one of the heterogeneous. Of course, it is better to say that it is a kind of transmutation inspired by the "Alliance advertisement" in the Pinterest mode, rather than the starting point of Pinterest people.

The way to join every guest is very simple, the user only need to register in the relevant page to open their own shops, and upload their own clothes to wear every guest clothing photos, if there are buyers through the user's talent to buy a customer's goods, users can get 10% of the sales share. Simply put, as long as you can show yourself, you will run your own personal space, you can make money without cost.

According to the introduction of the old CEO, "although the customer is not as good as expected, but has become the most important part of the customer, now has accumulated more than 200,000 of users, each month to the customers contribute nearly 10 million of sales."

If you know that the founder of the United States is running to earn the advertising market, then "Taobao wow", "Every guest talent" is the founder of the original intention can be understood as the electricity business in order to save advertising fees, increase customer stickiness, improve the purchase rate two times. But in any case, Pinterest lets us see a new opportunity for social commerce. The United States has a body forecast, 2012-2015 years, the Social commerce market will grow from 9 billion U.S. dollars to 30 billion U.S. dollars, 2015 this 30 billion dollars will spend the home?

Author: Shep

This article source: South du Weekly