Pinterest Product requirements and logic

After the rise of a product, there will be a variety of different use feelings, everyone will see different things. Using a variety of "Pinterest" at home and abroad, but also a summary of hindsight, as part of the Product Learning Road:

About waterfall flow does not say, waterfall flow is the UI display new way, is the innovation, now everywhere is the waterfall flow, and Pinterest's core is not only the waterfall flow, is it behind the product logic and the demand good docking, shares several points:

1 to meet the desire to collect, have desire. To meet the needs of users, especially the collection of female users and the desire to have good things, in the newspaper era, many people are accustomed to newspaper clippings to preserve good things, online, many people have personal hobbies, like to collect something;

2 to meet the desire to share, display desire. Everyone has a subconscious mind: Who am I? What do I like? If there is a thing to help users express, it will be a lot of people.

3 and if this thing, but also with very low door frames to help users achieve the above two points, users will be addicted. It's Pinterest.

Users want to collect beautiful things, good things through the text to load, too complex, and the picture information is large, do not think, a look can be seen, conversion rate is very high, a friend sent a picture of Wuyuan photography, many people immediately said don't miss, to Wuyuan to see. And if it is text, say again good is not enough, some information is inexpressible, and a picture can achieve second kill effect.

Well, the picture is a good carrier of information. Where do these pictures come from? One is, online stroll, see this collocation is very classic Ah, to collect down; This home design is very beautiful, is yearning, first collection down; this wedding dress is too beautiful, very like, collection down slowly to see ... Second, the computer hard disk and mobile phone also have a lot of good photos, can also put up, show are beautiful things, like pictures. These beautiful things represent personal taste and hobby, is not camouflage natural.

The first is to collect, organize, share, and slowly become the flow of information between users, in addition to the image in the expression of information in addition to the advantages of Pinterest, one of the core is to let this information collection, organization, sharing becomes easy, this time its product logic and Twitter similar, A collection and transfer of information to achieve the dissemination and sharing. Users can share it with others as long as they collect it. Through the transfer of the picture can be transferred to their own picture board, so that when enough people come in, it formed a powerful network of information interaction, the picture on the platform to flow back and forth, many times consumption, and the entire Internet, especially the social network as its entrance and exit, Finally, it forms a huge picture information flow and relational network, and a virus-like information flow system is formed.