Pinterest push self advertising to pay for anyone who can promote pin

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Tencent Science and technology news June 6, in order to further expand revenue, photo-sharing applications Pinterest announced in Thursday that it will open its self-service advertising services to all users. Pinterest last month to complete a round of 220 million dollars in financing, the company's valuation reached 5 billion U.S. dollars.

Pinterest, which was founded 4 years ago, launched a "Push-pin" (promoted Pins) ad last month, which means Pinterest began to consider making Pinterest a sustainable business by acquiring advertising revenues. Pinterest said at the time that advertisers are now able to pay for their pins to appear in a more eye-catching position. Pinterest announced in Thursday that the company was testing a new project in which anyone or an enterprise could pay to promote their pin to be seen by more web users.

Pinterest said the self-service advertising product was used to help companies gain revenue through small businesses and individuals. The company said that the internet giants, including Google (Weibo), Facebook and Twitter, had similar services in early revenue streams, and that the business model was crucial to the early development of web companies.

"This business has been critical to Facebook and will be very important to us now," said Don Faul, Pinterest executive Tang Fal. What people find in the Pinterest is not only the big brand that has already established market position, but also will include some small brands. "By analyzing the image of the user pin, Pinterest will help advertisers locate consumers based on their interests," says Phare.

Pinterest a long time before the launch of the advertising business. The company, founded in 2010, has been closely watched by the industry because, although the number of users is increasing, and constantly attracting outside investment, but since its inception Pinterest has not been to obtain revenue, it is difficult to confirm the company's overvalued value. Ben Silbermann, chief executive of Pinterest, had previously said the company wanted to be cautious in its advertising business to avoid angering users.

Pinterest currently has 40 million users in the United States, most of them women, according to statistics from the Internet traffic monitoring agency emarketer. These users will post any pictures of their interest on the Pinterest. Investors are very fond of Pinterest because they think Pinterest's advertising service can be sought after by advertisers. Up to now, Pinterest has raised 764 million dollars in funds. (Mingxuan)