Pinterest today announced the launch of an analytical service

Abstract: According to foreign media reports, last month, after financing 200 million dollars, Pinterest announced today to launch an analytical service to the pursuit of commercialization of the efforts to prepare. A spokesman for the company said earlier that it would launch an analytical service to help distribute

Pinterest today announced an analytical service to prepare for the pursuit of commercialization, foreign media reported, after financing $200 million last month.

A spokesman for the company said earlier that it would launch an analytical service to help publishers and content owners determine which "staples" of the service came from their sites. The analysis service, called the Pinterest Web Analytics, will be available for free at the outset, but industry followers see this as a reasonable first step in attracting revenue, as the site can expand to provide quality content in the future.

Pinterest is not the first company to provide quality analytics services, and there are many reasons to launch the move. The company's services have been widely used by many large retail brands, including Gap and Dell, and are also very popular with users--pinterest has become one of the top 50 U.S. websites, meaning that further analysis of its users and data may be recognised by other companies.

Kate Li Hu, the company's product manager, explained to Reuters: "Our goal is to help the website understand what content resonates with Pinterest users." ”

Pinterest's valuation is about $3.5 billion trillion, with the exception of February financing, which included $30 million trillion in two sales and a round of 100 million dollars in financing from the Japanese electronics retail giant Lotte (Rakuten). Rakuten's investment has attracted particular attention because of the synergy between Pinterest's image-based services and the retail model adopted by companies such as Rakuten and Amazon.