Pioneering home cover article: Shun Fung Soaring story

Shun Fung Express Warehouse Shun Fung Express courier to find Wei the whole of China has been courier. From Beijing to Shanghai to Shenzhen, all the way looking for traces of Wei, the recent recovery from the story of Shun Fung, we seem to be traveling in a modern river composed of goods.　　In fact, the logistics armies are like capillaries, their mobility and dignity are the barometer of the healthy development of the national economy. Wen/"entrepreneur" reporter Lei Xiaoyu one day, Wei stood in front of the mirror, he saw such a person: as a man, he is young, uttered but only just to 40 years old. He is not much of a figure in his peers. Although very tall, there are always 1.8-meter up and down, but he looks and clothing are too simple. He had a simple flat head, gaunt face, prominent cheekbones, and dark and rough skin due to early toil and later outdoor movement. He is not very well-dressed, a normal shirt can go out.　　He did not talk very much, and when he was silent he looked more serious and preoccupied. You can't imagine that this is one of the most powerful people in the Chinese express industry. 1993, the 22-Year-old Wei in Shunde, Guangdong, founded Shun Fong. At that time, the company counted Wei himself and only 6 people. 2010, the company's sales have reached 12 billion yuan, with 80,000 employees, an average annual growth rate of 50%, profit margin of 30%.　　18 years ago, when Wei carrying a large bag full of contracts, letters, samples and customs data to and from Shunde to Hong Kong's land passage, he certainly did not expect, the future Shun Fung will become the industry champion. Look at these numbers, they are simply Wei's "right to Speak" index.　　At present, Shun Fung's operating scale, network coverage and market share after China Post Group (EMS), in China Express companies ranked second in China's private express companies ranked first. "Shun Fung will certainly become China's FedEx." "It's inevitable that you want to stop and stop it," says a supplier of Shun Fung. It would buy 100 airplanes in 10 years, and he would take up nearly all the land around the national airport. No second family can compare with him. "Such a company, along with its founder, knows little about the outside world," he said.　　When we talk about Shun Fung and Wei, it's like talking about a ghost who can't see, but is filled with air. The end consumer knows little about it. Prior to 2002, Shun Fung Strictly controlled all of its operations within the scope of South China. At the end of 2004, Shun Fung set up a marketing department. We turned on the TV to see Liu Xiang as an EMS endorsement, struggling to run between high-rise buildings, and Fengyi, who was wearing a UPS brown-yellow work suit in a huge warehouse.　　But Shun Fung, so far, the company has never done any advertising. The peers know little about it. Before the reunification of Hong Kong in 1997, the China Railway Express, as a state-owned enterprise, hoped to open the Hong Kong Express market through railways, but the people sent to the talks in GuangdongTouched the nail, was eventually declined by the local customs. China Railway Express understand that there is already a local enterprise monopoly of almost all the Hong Kong business, even if they opened this line, can not get enough supply.　　This company is Shun Fong. Even government departments once knew little about it. 2002, Shun Fung in Shenzhen Futian set up corporate headquarters, almost under the Charter located in Futian Wanji business building throughout the building. At this time, Shun Fung in the country has more than 180 outlets, and has a Hong Kong-Shenzhen freight 70% share. It is said that at that time, Shenzhen leaders to Beijing to participate in the postal department of the meeting, this happened to know that their city unexpectedly has a leading enterprise industry.　　Thereafter, Shun Fung received some preferential policies from the municipal government. Wei and he is too mysterious. For 18 years, Wei never received any media interviews. "You couldn't have interviewed him. "A senior person in the logistics and express industry told me," once, the Postmaster General handed the words, he still politely refused. "Another editor of the industry newspaper said that for many years they had been inviting Wei" to sit in the editorial office, not an interview, an internal communication, "Wei promised, but never appeared. Even the company's magazine "Communication", published 7 years, has never appeared the head of the face.　　There are a few times, the monthly publication of the Wei photos, but are back or extremely vague side photos. So far, Wei only appeared once in the media. This is a dramatic experience. In the spring of 2010, Wei spent HK $300.005 million to purchase a piece of land in the Hong Kong-la-Sullivan Road in Kowloon Tong and built two 4-storey independent housing estates with separate swimming pools. The sale, which broke the record of property prices in the same district, drew the attention of "one weekly" reporter. Dedicated paparazzi not only in the Shun Fung Shenzhen headquarters in front of the office waiting for Wei days, but also infiltrate Shun Fung Hong Kong's Point department, did a day of courier, received more than 300 parcels. Finally, the paparazzi finally took pictures of Wei, the article on the "parallel to buy a house, buy 757 aircraft" as the title of the issue. It is said that this matter makes Wei very unhappy.　　Now, the Internet can also search for this article, but Wei's photos have not been found. It was not just the media that looked for Wei, but the managers of investment banks were looking for him. This time, they are not just out of gossip or curiosity, but plainly smell the taste of money. It is said that as early as 2004, FedEx planned to enter the Chinese market when they had contact with Wei. It was rumored that FedEx wanted to buy Shun Fung at a price of 4 or 5 billion yuan, but was rejected by Wei. That year, Shun Fung's sales were 1.3 billion yuan. Looking for Wei PE and VC more and more.　　A consultancy chairman even revealed that many U.S. investors, including Citigroup, had found him and hoped he would be able to fix a deal that would pay him a 10 million-dollar commission. "But these banks are too stingy," he said. He drank the Longan and jujube tea and said, "theyOnly willing to invest 5, 600 million yuan. Shun Fung which is the price. Shun Fung if listed, the market value should be around 15 billion yuan. That's not a premium part. If the premium portion is counted, the number is multiplied by 8. "It was a crazy age. I was sitting at the SPR café at some corner of Shanghai Hongkou with this senior person, his gaze turned out of the window: there was a chain of storage supermarkets and small shops to repair bicycles, and a large promotional advertisement covered a whole building, and the noisy loudspeakers were full of jubilant cries, but Selling breakfast and fruit vendors because of the location of a motorcycle quarreled, a small spotted dog wagging his tail to watch the lively ... The daily scenes of these Luo-ba-suo make it hard for me to believe his words. I find it hard to believe that in this café, he almost every week to meet one or two of the casting industry, each of them prepared for billions of dollars, eager to cashing. They are ready to make a lot of money to be indestructible.　　They were ready to plunge into the Boiling river, and each made up their mind to believe that at the low ebb they must have been clothed. The express industry is one of the few value depressions in the eyes of this group.　　If they want to play snowball games in the spring of 2011, the Express industry is a favorite playground. "At present, China's express market and the United States in the 8, 90 's very similar, are surplus economy, personalized demand in the growth, will certainly need convenient and flexible courier services." An industry analyst said, "in this explosive period, the industry will be very integrated, through a shuffle process." Like American Express, which was a courier company in its early years, it was not done and transformed into a tourism and telecommunications service company. This period, Wal-Mart, such as the circulation of the Giants also formed a monopoly. "The express industry seems to be a dark continent in the economic field, ready for a secret and dangerous carnival." If a military material is to be prepared for the carnival, the term "regular army, warlords and guerrillas" has been used. The so-called "Regular Army" is EMS and Fung, the two companies are direct business model. EMS has the National Post Office policy support, network advantages No one can and in domestic enterprises have a huge international advantage. Shun Fung has the resources of aviation capacity advantages, and high quality of service, strict management is known. "Warlord" is a rush to send and from the Zhejiang Tonglu "four Tong a Tatsu." Home delivery brand and marketing ability, and manufacturing enterprises good relations, but by 2008, the impact of diversified business failure, has not fully recovered. "Four to one Tatsu" (Shentong, Yuantong, Qualcomm, Huitong and Rhyme Tatsu) are joined the mode of Express enterprises, network distribution comprehensive, there is a large-scale effect, but Taobao business has a path to rely on (these 5 from Tonglu Enterprises have 80% of the business from Taobao). At the end of 2010, the media frequently exposed the "violence sorting" and "burst warehouse" incident, has reflected the franchise Business Management Short board. As for "guerrillas," there are generationsCollect money business of regional distribution company Alliance (COD Alliance), under tens of thousands of, hundreds of thousands of, millions of Fulin. Low threshold, big investment, long cycle, this courier Corps in the next 5 years will be how to integrate? When sitting in the coffee shop, almost every investment banker asks the senior person the question. Every time, his answer is this: "China Express industry in the future there are two major trends." One is intensive, labor-intensive, technology-intensive and capital-intensive, with a large amount of money invested in information equipment, transit centres and airplanes. One is the fittest, the United States before the four major express companies accounted for 95% of the industry share, China's top four express companies accounted for the entire industry share of 50%, it is obvious that the degree of intensification is not enough. The industry will complete a round of consolidation in the next 5 years, and eventually 8 big leading companies will survive. He added: "In these 8 homes, Shun Fung and EMS are certain." The rest are to be observed. ”