Pioneering state: Mobile wallet springtime?

Mobile wallet service provider PageOnce 15 million dollars again, opening up mobile terminals to pay for new areas.　　/gwen Moran Guey Golztan (Guy Goldstein) hopes to turn the mobile terminal in the hands of consumers into a future wallet, and he is trying to achieve the goal of "purse management assistants". He is the founder and CEO of the PageOnce company in Palo, California. A financial management App--money & Bills, named after its company, can help users track their bank cards and credit card accounts via the Internet, IPhone, IPad, BlackBerry, Android or Microsoft (Weibo) Windows 7 phone operating system. This May, the company received a new 15 million dollar financing, led by the United States Morgenthaler Ventures, the existing shareholder Israeli venture capital company Pitango Ventures and board chairman Liron Peter Lavrushka (Liron　　Petrushka) was also involved. But Goldstein not initially focused on personal finance services. Previously, he worked for the IT management and services company, Mercury Interactive, a Mercury interaction. Hewlett-Packard (Weibo) bought the company in 2006.　　After the takeover, Hewlett-Packard shut down the company's mailbox for all the mercury-interacting employees, making it a rush for employees who built their networks on their corporate mailboxes. "Initially, I just wanted to bring all my personal information, account passwords, and so on to one platform," Goldstein recalls, "but soon I realized there was a great opportunity for financial information management because I found that users are very active in using our services." "In 2007, he came up with the idea of setting up pageonce, so he and his team started looking for start-up funds from venture capital institutions." But VCs have repeatedly stressed that no one will use such an application on their phones. As a result, the Goldstein team did not harvest. Fortunately, that year, the world's first iphone launch, the concept of smartphones spawned a large number of apps.　　Two years later, in 2009, PageOnce won $3.5 million trillion and 6.5 million dollars in investment, plus the financing of May this year, so far, the company's total financing has reached 25 million U.S. dollars. The new round of financing will be mainly used by the company as a "future wallet" project research. Today, PageOnce has a lot of skills: smartphone users can manage cash flow through their platforms, carry out various conversion operations, get bills to pay reminders, and more. What's cooler is that it can be used to compare prices for a variety of financial services, and to seek cheaper credit card rates, insurance, and interest rates. Personal finance software This area competition is quite intense, but pageonce undoubtedly opens upA world of their own. Since the introduction of the Money & Bills application in 2008, it has 500多万名 users from the United States and Canada.　　Each year, users use the application, the financial transactions occurred as high as 556 billion U.S. dollars, fixed assets and cash flow management of 55 billion U.S. dollars, 30 billion U.S. dollars. After engaging with a number of venture capital agencies, Goldstein finally decided to choose Morgenthaler Ventures, mainly because the tradition had fostered Evernote (an online note company that could help users record text found on the web), VeriFone (payment company),　　Billtomobile (mobile payment company) and so on, in the field of mobile and financial management has a wealth of experience.　　Partner Rebecca Lynn (Rebecca Lynn) mainly undertakes the job of choosing an investment project, almost glancing at the Goldstein company. "In the past few years, we've seen dozens of companies that want to make a difference in financial management, which is almost the first one I think is going to work," says Lynn, "a hunch that comes largely from a recognition of the level of the team behind the development." Goldstein revealed that the new round of financing will be used to expand the product line and introduce more new features. For example, to provide users with more mobile phone payment options.　　In a fast-changing and competitive market, he admits there will be big challenges, but he says the addition of new competitors will inject more fresh blood into the market, develop more revolutionary technologies and bring more opportunities. "We are sure to be successful in the Mobile wallet field," Goldstein, "because we are among the user's prerequisite applications!" "_/Wen Yue