Pioneering state: Rapid media focus on security kiosks

Pao Anting's been targeted. Where in the world can't advertise?　　No, because even the security guard box is covered. _ Wen/Lingwenting Please note that the residential district parking lot entrance security guard box was unified dress, turned into a new advertising media. A company called Fast Poly Media is doing this, and its founder, Liu, is 26 years old. The specific mode of operation is this: the rapid gathering for the community to build a security box with advertising light boxes, parking entrances each one, each cost about 20,000 yuan. Then free of charge to the property company to use, in order to quickly gather for the right to operate advertising. Hna, Buick, Pudong Hair Bank and other large enterprises have become their advertisers. Property companies are also happy to do this thing, one is the property to save a sum of money; the second is the rapid production of Security sentry box visual effect is good, but also appear to be quite grade.　　The only concern is that the installation of advertising light box blocked the security of sight, how to work? Liu introduced, to this end, they in the pavilion body plus two round of transparent glass, to ensure that the security does not affect the line of sight. But the specifications of the community is also required: the average house price of 15000 yuan/square meters above, households reached at least 1000 households, the number of parking spaces more than 300.　　Fast Poly currently only do residential district, Liu explanation is that the rich access to consumer places are temporary, housing is the ultimate place of ownership, and every day can not not go home. But Liu is not the first person to see the business in the parking lot. The domestic Ma Liang Media is the boss of the advertising in the parking lot, but because of the high rents each year, the annual income of 100 million yuan or make ends meet. It is rumored that Ma Liang has withdrawn from the Shenzhen market.　　And Liu Idea is, a car into the middle-grade district, to enter the car park, you have to pass through the entrance, and Security Sentry box became their inevitable place to stay. Usually, a security guard box has two booths advertising position, average 10,000 yuan per month. Quick gather will they master the Security sentry box, according to the community number of households, parking spaces and housing prices and other factors, from high to low divided into three grades.　　Then the customer's total advertising, according to 20%, 50%, 30% of the rules in turn to high, medium and low three ranks of the Sentry box. There was a company with a security guard box, but they were installed next to a LCD TV screen. Liu said: "We have done the test, the driver from see the box began to slow down to pass an average of 55 seconds, effective time only 19-33 seconds, there is no time to read the information carefully." and the audience general continuous contact ads more than 7 times to produce memories. "So quickly gather their lessons, do not recommend customers do promotions and other content ads, only to do brand image advertising."　　Insurance, automobiles and other enterprises are their key to conquer customers. After a year of happy enclosure, quickly gathered in Guangzhou 157 districts to win more than 300 security sentry box, more than half of which have been completed installation. The end of the advertising has been sold out, this year's revenue of 2 million yuan Target can be completed ahead of time. But they are planning to do 300 in Guangzhou is enough, thisProbably cover 70% or 80% of the total. Next year plans to Beijing, Shanghai, Shenzhen launched an attack, which will require about 15 million yuan of funds. Liu said that they have received 3 million Yuan Angel investment, is currently in contact with VC. But, as some advertisers say, this is a project with little technical content and no barriers. The same as the focus of the year, to the capital and speed first to seize the mountain, and then long-term. If quick-gathering is likely to be the next audience, the latter should be their lesson. What should they do if they can kill a crowd halfway?