"Pioneering Street" garage coffee: the entrepreneurial arena

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3721.html ">2014 summer, as the first flagship" entrepreneurial café "concept of the garage coffee, has been operating for three years, and in this spring" tight encirclement. " Garage coffee Outside is "Haidian Book City Pedestrian Street", this but 200 meters street, just three years have gathered 3W coffee, "entrepreneur" Black Horse Global Roadshow Center, Pegasus Brigade, bingo coffee and garage coffee concept of the same entrepreneur meeting place.

and has been nest in Xin Ding Hotel 2 floor of the garage coffee, appears to be some primitive rough, compared to those who decorate the elegant, location eye-catching newcomers, the garage now appears a bit shabby.

"I think it's good that the garage has nothing to do with them, as long as this street allows the entrepreneur to have a place to congregate." The founder of the garage coffee Su Ying lit a Chinese on the couch, a standard Beijing film said: "I have seen thousands of entrepreneurs, it is interesting, I do not intend to rely on the garage profit, Nor intend to expand. There are a lot of people who want to invest in the garage, but it's good to keep it that way because it's pure. ”

"Haidian Book City Pedestrian Street", in the next few years in the minds of people replaced by "Zhongguancun pioneering Street", and the first in this street to gather entrepreneurs is Su Ying's Garage coffee. In the spring of 2011, Su Ying found Zhongguancun a rent is not too expensive place opened this café, because he found in the investment "Beijing's entrepreneurs are too dispersed, find an entrepreneur you have to drive a few hours of car, Beijing is still a traffic jam, one day can not see two entrepreneurs." ”

Su Ying said that he was a utopian person, he found that entrepreneurs are a group of particularly strange people, these people need a pure "utopia" to grow.

Why the garage?

I black horse Thursday afternoon to visit the garage, 800 square meters of the place is still overcrowded, basic entrepreneurs.

Su Ying seemed familiar with every guest in the garage coffee, constantly introducing "some of them come every day, the boy with glasses programming is only 18 years old, starting from the age of 12 programming, and now doing new projects." The couple used to be in the beef business, and came to the garage and started to do bitcoin media. Here, let me introduce you to an entrepreneur from hit labs, he invented the motor may subvert the electric car industry, his motor bit pull on the motor is still small 20%, last year and I said when I thought he was blowing, I think yesterday has brought the prototype ...

And the entrepreneurs in the café, many of them stood up to greet with Su Ying, called "Old Sue" or "Sue boss." That scene, as if the film "Longmen Inn" in the shopkeeper Wu Ning greeting from all directions gathered from the lake Hawker.

Su Ying also said he was a quack, like to make friends, like chatting, like interesting people and things, and he made garage coffee The most original reason, it is to see a lot of crazy and interesting entrepreneurs-he likes this group of people.

Su Ying is an Internet veteran, the first and four students in Zhongguancun to do PC sales agent, and then in famous's website 8848 work, from the ordinary channel sales, so that Jiangsu province agents, from scratch to establish 8848 Nanjing Branch. Later, 8848 closed down, he went to the ChinaCache blue Flood to do sales.

Su Ying in ChinaCache is doing broadband sales, just do not have the resources, not to the big list, he had to find small internet companies. At that time, Su had contacted no fewer than 2000 internet companies, including the entrepreneurial period of happy net, 58 with the city, auto and so on.

"At that time, I met the happy net, Cool 6, car house and other companies in the small office. I found that these people are particularly interesting, only 7, 8 people, nothing, even broadband fees to be installment, planning to go to the United States in the next few years, to do the biggest car website or anything, I think these people really can blow. ”

Later, Su Ying contact with more and more internet entrepreneurs, found that these people can not only boast, work is also very fierce, many people in the years after the "complete the blow of the year". Su Ying and many entrepreneurs have become friends and are increasingly shocked by what they do. He even began to help some start-up companies to extend bandwidth costs to ease their cash-flow pressures.

Like to be with entrepreneurs, and to make Su Ying's business more and more good, with the rapid development of these emerging internet companies, is responsible for their sales of the bandwidth of the Soviet business revenue also more and more. It was not until 2010, when ChinaCache was listed in the United States, the company's revenue was 250 million, of which 40 million were Su Ying.

After the launch of the Nasdaq in the United States, the company felt that Su You look at the venture company's vision, let him in charge of the ChinaCache Investment department, so that Sue has more opportunities to contact the entrepreneur. At that time, Beijing, then Zhongguancun is not like today, entrepreneurs do not have a place to gather, as well as a shared information circle. Su Ying to find an entrepreneur is very troublesome, talk about investment is, each time to spend several hours on the road, Beijing also often traffic jams.

At that time, the founders were very dispersed, whether in geography or information (I black Horse Note: This is the 2011, the reason for the rise of science and technology blog. The entrepreneur group, the entrepreneur Group and the investor group, the entrepreneur and the outside world, need more "connections" at that time. )

Su Ying decided to build a "place of entrepreneurs" geographically, he quit his investment job to create his garage coffee, and his family and friends were less than supportive of Su Ying, but he said he remembered the words, "some things don't work when you're young, you never get a chance." It's just as interesting to go hiking in Tibet.

Su Ying was 30 and financially not nervous, feeling that he should do something interesting, not to mention a significant and interesting thing.

The core value of the garage: the entrepreneur Community

Su Ying rented the Haidian book City Pedestrian Street on the second floor of Xin Ding Hotel 800 square meters of space to play a café, looking for a few familiar people, the founder of Bao, the vice president of Guanyongqian, Eric founder Yang Weiqing and other 10 investors, cast more than 200,000 in, garage coffee in April 2011 officially operating.

Because Sue has some influence in the industry, CAI and other big guy on Weibo to help publicize, plus positioning accurate, garage coffee soon fame outside. Three months after the opening of the garage, the entrepreneurs have been a constant stream, but the garage is still nest in the second floor of Xin Ding Hotel, the logo is not obvious, this is the intention of the Su Ying "here only to the real search for the entrepreneurs, rather than passing lovers or casual white-collar."

When I first opened the garage coffee, Su Ying extremely excited "that year I at least talked about 1000 entrepreneurs, I have talked about more than 10 pounds, I think the state is particularly good", and then more and more entrepreneurs, Su Ying also can not talk to one after another, now his team has five people dedicated to operating the Café entrepreneurs group.

"I think the most valuable place for a garage coffee is not to provide office space for entrepreneurs, is not to organize activities, but to gather the entrepreneurial community", garage coffee now has a membership system, entrepreneurs can apply to join, accept the garage audit, the annual payment of 1200 yuan can join, After joining, you can share a lot of resources from the garage entrepreneurs community. The garage also has its own entrepreneur CRM system, and all of the "join" entrepreneur information will be entered.

"I do not make money on this, mainly to maintain basic operations." You want hundreds of entrepreneurs, the total can only charge about 300,000 of the annual fee, I recruit a few operators even costs are not covered. ”

But the value of this entrepreneurial community is enormous, and the recent Botong recruitment and other start-ups have been financed in the garage, the entrepreneurial Community system, which has its own circle of communication and organization.

There are also investment agencies looking for Su Ying hope to set up "garage fund", but Su Ying did not promise "I still want the garage to become a pure entrepreneur Utopia, do not ask it to profit, or do something else." It's fine now, and after a while I'm going to set aside the administration and keep it as it is. ”

Although Su Ying does not rely directly on garage coffee to make money, his return is definitely a matter of value. Because the garage coffee platform, the government, banks, investors, entrepreneurs resources are converging to him, I black horse to interview Su Ying, he just came back from a bank. Banks are hoping to make millions of of their start-up loans available to entrepreneurs through garage coffee, and countless investment funds are flocking to garage coffee, as long as they are Su Ying.

Garage Coffee has formed the embryonic form of a good ecosystem-the garage coffee itself gathers the entrepreneurial community (the garage coffee also uses a CRM system to manage "member" entrepreneurs), and then these community resources generate enormous energy to attract investors, governments, banks and other resources.

Su Ying's "Do not rely on garage coffee to profit" thinking is to maximize the value of the garage, the purity of garage coffee, can gather more entrepreneurs community, need the resources of the entrepreneur community will have a strong demand and garage coffee cooperation. This is like the current vertical social network play, the first group of users, as long as a certain level, the vertical community will naturally produce great value, the key is to first consider maintaining the purity of the community, do not have to consider the short-term revenue problem.

Garage Coffee has always been a very open and inclusive model.

"There is an entrepreneur in Anhui who spends 60 dollars a night sleeping next to the lobby of the Golden City hotel and doing his own business in the garage during the day." To be honest, I don't care about his current project, but I think the entrepreneur who has this spirit will always be, and he is happy inside. No matter the final success or not, the feeling of chasing the dream process is the best! and some entrepreneurs rent the house around the garage coffee, and he does one thing so much that they can do anything in the future.

Su Ying contacts Too many entrepreneurs and knows what kind of group entrepreneurs are. Just like when he met a start-up Li, Mao regaling, Cheng, and when he looked at them with a skeptical eye, they always let him surprise, Su Ying also really benefited a lot. So Su Ying that no matter how entrepreneurs look unreliable, there is always an amazing amount of energy that you need to respect.

"So do garage coffee must be inclusive, innovation is allowed to fail, this is I insist that the garage coffee is not profitable, not to do the reason for the fund, it will be stale." I hope that the garage coffee is very inclusive, any entrepreneur can come in, we do not exclude anyone. ”

PostScript

I black horse from the garage coffee to go outside, gradually dazzling sunshine mixed with zhongguancun Business street noise. This street has been very different from three years ago, and gradually developed into the most important entrepreneur gathering place in China.

Three years ago Sue came to the garage to build coffee, a year ago he was in the garage coffee to the government led the proposal to create "Zhongguancun Business Street." Today, Zhongguancun Pioneer Street has gathered the "entrepreneur" Dark Horse Global Roadshow Center, Pegasus Brigade, 3W Coffee Many entrepreneurial services organizations, every day, hundreds of entrepreneurs and investors here to exchange, exchange the latest entrepreneurial innovation message, to facilitate financing, cooperation.

The key to innovation and change, as Kelly in Runaway, is "connecting people and people, connecting people and information"--this is a link between entrepreneurs and entrepreneurship-related people and things.