"Pipeline operator" final redemption

Throughout the communications industry, broadband, mobile, IP, integration of the trend has been explicit, the Internet and telecommunications networks are merging, the rapid development of mobile Internet, but also accelerate and deepen the two industrial chain of different aspects of the business of mutual infiltration, in the creation of this wealth and the demise of the process, If the telecom operators just stick in place, must be constantly squeezed, the end can only become users access to Internet Services Network channel.

In foreign countries, in addition to Japan's DoCoMo is still in the industrial core, Vodafone and other strong operators in industrial cooperation to maintain a certain degree of control, many small operators have been under the impact of Internet companies into pipelines. More dangerously, more and more internet and IT companies are starting to attack the telecoms hinterland. such as Apple, Google, Microsoft, BlackBerry, etc. through the terminal or operating system to the telecommunications market penetration, Skype, Yahoo, softroute through the provision of VoIP (Internet telephony) directly involved in the telecommunications market competition, which poses a huge threat to operators. In China, the Kik mobile Internet applications such as micro-letter and rice chat are becoming more and more popular, because of the substitution of its function to carrier voice and SMS service, the two important revenue sources of telecom operators have been threatened.

It can be said that, whether to accept or not, operators are "piped" is an indisputable fact. In fact, in reference to foreign trade experience, domestic telecom operators have gradually learned to face the reality-not only to be a conduit, but also as a good pipeline, and will look at the "pipeline" after how to continue to maintain development.

However, after a series of mobile internet layout and attempts, operators found that the competition in the face of Internet companies, their performance is not a brilliant, in mobile phone IM, mobile phone, mobile phone video, mobile music, mobile applications and so on in various fields, telecommunications operators frequently attack, but basically no one application, In the user size can be ranked first in similar applications, most of the two or three flow wandering. Many attempts, the cost is very heavy, the harvest, but very few.

Decline, or redemption. Revolution, or exterminator.

Finally, the breakthrough focus falls back to the pipeline advantage of Intelligent pipeline transformation and enterprise-oriented blue sea new business innovation two ways up.

Intelligent pipeline for operator's business transformation

The role of traditional operators is unconsciously changing, first of all, the type of service that it offers has evolved from a single voice to a small number of data communications, to multimedia, IPTV, and other multiple-service superposition models; Secondly, the change of value chain, operators have to face numerous, And in the growing Internet service providers and application providers, it is obviously unrealistic to want to operate directly with them.

Under this big background, the concept of intelligent pipeline emerges. From the function, the intelligent pipeline can be summed up into two major characteristics, eight capacity. The two characteristics are dynamic characteristic and bidirectional characteristic; The eight abilities are flexible access ability, unified authentication ability, strategy control ability, business customization ability, perception ability, QoS ability, security management ability, and partner interaction ability.

From the end of last year to the beginning of this year, Chinese telecom, China Mobile and unicom three operators have put forward their respective strategic adjustment direction. Wang, general manager of China Telecom, proposed that China Telecom should become a leading provider of intelligent pipelines, a provider of integrated platforms, content and application participants. Chang, chairman of China Unicom, said in a new year's address that China Unicom should focus on implementing the new "3G Leadership and Integration strategy" and strive to become an "innovative new service leader in information life" as soon as possible. Mr Wang, China Mobile's chairman, believes on the one hand, the mobile internet has greatly enriched the mobile communications and information services business categories, so that consumers have more choices, on the other hand, also brought a huge industrial adjustment, lead to the development of the value chain changes, the telecom operators as the center of the ecosystem has been seriously impacted. Therefore, China Mobile will in the future "actively to the industrial chain resources infiltration, focus on the advantages of creating high-quality, service, value-added intelligent pipeline." For a time, the intelligent pipeline becomes the common development goal of the major operators.

Enterprise strategy of Operator's business innovation

From the Internet era into the mobile internet era, the rapid development of information services, but also to the entire information services industry, the most heavyweight basic telecommunications network builders-telecom operators-has brought a big problem: from the Internet era operators are facing the "pipeline" threat, more severe. Most of the incremental profits brought by mobile internet have poured into innovative technology companies, and the trend of telecom operators ' pipeline is becoming more and more obvious, the massive data flow has impacted the telecom network carrying capacity, but failed to bring corresponding income and profit.

"Unprecedented challenges", the telecom operators a series of strategies have been introduced: Mobile Internet layout, wireless layout, value-added services innovation ... As well as in-depth involvement in the enterprise market.

And when the advent of cloud computing tide, for operators of enterprise strategy to bring the best opportunity to cut.

In fact, after several years of efforts, domestic operators have developed a series of ICT services for enterprise users, the advent of the cloud computing era, will open up a new space for development.

The growth of enterprises from small to large, inseparable from the support of information, in the business scale is gradually expanding at the same time, information and communication facilities and business development is often difficult to synchronize. At this point, the operator and can be the enterprise needs of information applications, through the "cloud" way to push them. such as, enterprises do not have to build their own computer room and procurement of hardware and software, can focus on their core business focus.

Enterprises need information applications, can be customized to operators, operators, will be a variety of terminals, whether smart phones, tablets or virtual desktops organically integrated, and through the "cloud" will be applied to them. In this way, enterprises do not have to build their own computer room and procurement software and hardware, can focus on their core business focus.

With the help of the enterprise net market of high ARPU value and the solution of the crisis of "being piped", enterprise users can also enjoy the customized information application which is on demand outside the basic telecommunication service--in the final analysis, the carrier enterprise strategy is the total win of the operator and its enterprise users.

will be held in April 17, 18th at the Beijing International Conference Center, Cence China Enterprise Network Communications Conference operators value-added services will be to discuss with you the operation of the "pipeline" era of business transformation and a variety of new applications and service innovation; a deep understanding of operators intelligent Pipeline and enterprise business strategy, Discuss the architecture of carrier Enterprise service solution, showcase the newest value-added service and application innovation. The industry's most leading operators and manufacturers, including China Telecom, China Mobile, Unicom, At&t,obs,ft, Huawei, Cisco, IBM, SAP, Avaya and Alcatel-Lucent, will interpret their latest policies, strategies and experiences to showcase their technology, products and solutions.

As the 1th benchmark exhibition in the field of enterprise network communication--2012 Spring Cence China Enterprise IT Network communication Conference and exhibition will be held in Beijing in April 17-18th. The exhibition will focus on data communications, UC collaboration, call center, operator value-added services and multimedia command and control integration communications and other fields. The same period will also be held in the CCS Summit Forum on cloud Computing.

As the industry's most prestigious exhibition, the Cence and CCS are expected to usher in about 3,000 professional viewers from Enterprise and enterprise clients, operators, channels, manufacturers and media, as well as more than 150 mainstream media partners. Because of its actual combat and good reputation in the industry, the exhibition's successive participating operators and manufacturers of stars, including China Telecom, China Mobile, OBS, At&t, IBM, Microsoft, Cisco, Huawei, SAP, NETAPP, Avaya, Alcatel-Lucent, Oracle, Salesforce, Acmepacket, Radisys, Genband, Genesys and other mainstream manufacturers, these star lineup of exhibitors will focus on the display of data products, UC collaboration, call center, Video conferencing, emergency command scheduling, Fusion Communications, enterprise wireless Communications/ Mobile Office, Enterprise value-added services, and other aspects of the latest products, the most effective technology and practical operability of the solution. Through the experience of the Giants ' product strategy and actual case, participants will enjoy the industry's most cutting-edge product concepts and technology trends.

Visitor Registration: cence.d1net.com (registered in advance for free admission to the Conference)

Exhibiting or speaking: sales@d1net.com

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(Responsible editor: The good of the Legacy)