"Pirate Fighters" fall down, the video industry where to go

Guide: the "last Warrior" in the video industry-the fast-seeding has finally fallen, but the fall of the fast seeding does not mean the entire piracy market has disappeared. In the hands of the user also has a variety of network disk, this article will be from the fast-seeding of the fall for you to analyze the video industry will go.

On the April 16 of 2014, the rapid broadcast on its official micro published the "fast-seeding User book: We are Nirvana", and in this article, the fast-seeding in which mentioned:

From the industry's "one left to the right" mode of survival, we finally know that it is not a safe haven but a utopia, only to make such a determination, we can move forward together, if asked the results, then the industry and user supervision. In fact, we feel quite a bit solemn and stirring, because the "sacrifice" of the fast sowing, in fact, means that "pirated video" the Last soldier down.

A long time ago, including Youku, potatoes, Baidu audio-visual and other video manufacturers have been caught in the pirate video cloud. and December 29, 2013, Baidu announced the cessation of Baidu audio-visual new release film Peer-to-peer function, Peer-to-peer on-demand power can provide a hotbed of pirated video, and after this, with on-demand function of the fast-seeding will continue to be strong, when the rapid broadcast announced "re-sail." I remember writing an article that analyzed the three major battles of video industry for 2014 years--anti-piracy, content, move, that is to say, the entire video industry will start anti-piracy operations, and video manufacturers spend a high price of copyright, how could it allow pirated content to lower its value? In the 2014, video makers were tempted to try to fight a big ambition that would never allow the content of the cornerstone to be hit.

This fast-sowing "death" should be a sign of the event. Does not have the Peer-to-peer function, the video website wants the Pirate the difficulty to be increased, the user finally wants to watch the pirated video channel to be broken, the genuine video power will continue to move along with "the opposite righteousness" the strength.

So what is the impact of the "fall" on the video industry? Who will benefit? Who will be directly affected?

Content for the King

When Sohu video buys "China good Voice" spent 100 million yuan, Archie art to buy a few major video programs spent 200 million yuan, Tencent video and several other major video manufacturers in the content of a lot of time, they have no hope that pirated video can be completely "dead", only to ensure that the exclusive content, The value of the exclusive content they buy at a high price can be maximized.

Fast seeding The fall of the last "warrior" means that the volume of pirated video in the online video world will decline, and users can use pirated tools "no".

The content value of the video itself is fixed, the real value is that the video manufacturer through the exclusive purchase of video content to promote their own brand, the use of exclusive content to bind the video, users will be indirectly with exclusive video content to be bound.

Then, at this time, the content is "King". Video manufacturers have been caught up in the content of the war, content is the first fundamental. Pirated video will somehow weaken the value of video makers (through exclusive content) to build their own brands, so the content becomes more expensive after the fast seeding is "wiped out".

It can be expected that future video makers will also be more willing to buy copyrighted content, because the distribution channel is now left to itself.

Online video, new starting point?

The era of pirated video flies to the end (the same view, see the Titanium Media editor Blade wrote the article "fast-seeding shutdown QVOD server, Internet video Juaco end of the era"). The online video industry will inevitably start a new starting point, and in my view the future will change in several ways:

(1) The market share of pirated video is divided up. Online video of the profit of Three-fourths in advertising mode, more than one video vendor content, means that the profit of video manufacturers are divided, so the end of the era of pirated video, the video manufacturers will increase the advertising revenue. Of course, pirated video "Eat" This part of the advertising value will be divided by all the video manufacturers, rather than be owned by a video manufacturer alone.

(2) Video manufacturers increased competition. Domestic online video manufacturers as many as dozens of, so far, no one video manufacturer can achieve a landslide victory, a competitor, the existing video manufacturers competition will be intensified.

(3) Some third party video site will be directly closed down. Relying on Peer-to-peer technology, many other video sites will use the fast-seeding software to allow users to watch the video, and the fast-seeding of the "closed" will directly let these sites lose the last straw, pirated video content sources disappear.

(4) The movie theater, the on-line video platform simultaneously on-line becomes possible. Pirated video is to kill the latest movie directly through the online video, theater synchronization of the killer, if pirated film and television content has lost its source, users through online video to watch the latest film and television is entirely possible, film and television synchronized release, this part of the profit model can be developed space will be increased.

"Piracy" does not die

As a big video platform, the fast seeding of the "Last Warrior" falls, does not mean that the entire pirated video market will disappear, but the user habits will be part of the change, the large platform of pirated video will no longer exist. The problem of video piracy does not disappear.

Singo want to say is that piracy does not die, why do you say so? At present, the circulation of network disk, personal cloud storage tools are more popular, users download video, through the network disk or personal cloud storage tools to upload the video to the network, and then share the content, in fact, this is a disguised "piracy", It's just not like it was before by a third-party platform through Peer-to-peer technology for other users to watch.

Network disk Tools as a hotbed of pirated video tools, whether it is uploading or sharing, the platform will certainly not limit users to share the content will be pirated, the content of the high intensity audit, will directly affect the user to share content enthusiasm.

On the other hand, at present, several major video manufacturers have UGC function, users are free to upload video, the UGC of the malady is that pirated video content will be directly into the platform, video platform itself in whether the audit of piracy will appear loopholes, because the referee is their own, piracy, but also by the video platform to decide for themselves.

The end of the era of pirated video, the entire video industry will show a new trend, although pirated video will still exist, but the entire video industry has been difficult to form a great impact, video manufacturers to do is to do a good job platform, the development of new advertising mode, open a new way of profit, of course, including the combination of intelligent hardware.