Pirated Windows benefits: Free upgrades to WIN10

Piracy can also be upgraded to WIN10 free

Tencent Science and technology news in Google (micro-blog) and Apple under the Force, Microsoft's software business, embarked on a free value-added model, which WINDOWS10 has announced in the release within one year, free to provide upgrades. Microsoft has officially confirmed that pirated Windows users can also upgrade to WINDOWS10 free of charge.
High-Themmesen (Terry Myerson), who is responsible for the Windows operating system business, published more details about WINDOWS10 release times and upgrades at a conference in Shenzhen, China, according to the US technology news website, "Wired". According to Microsoft's new policy, users who install pirated Windows7 and WINDOWS8 (without formal Microsoft software authorization) can also upgrade to WINDOWS10 free of charge. The
Wired website points out that it is a surprising move to allow pirated users to upgrade to WINDOWS10 for free. On the one hand, Windows is still a very important source of revenue for Microsoft, and in the past Microsoft has spared no effort to fight piracy around the world.
But after Nadra as Microsoft's CEO, many of Microsoft's business models have changed dramatically, including part of the free windows and Office software. Microsoft has announced last year that mobile devices that are less than nine inches in size are free to access the operating system.
at the same time, consumer expectations of operating system software have changed dramatically. Since 2013, Apple has been offering free upgrades to the computer operating system OS, and iOS mobile operating systems have been free for a long time. Apple can compensate for the loss of revenue from operating system software by adding new hardware revenues.
Today, Microsoft has a tablet and smartphone business, and the company is emulating Apple's free operating system strategy.
Google is slightly different, its hardware sales are not large, Google developed an Android system, free of charge to the global smartphone manufacturers open source, Google mainly through mobile advertising, and play digital content mall sales to obtain revenue. The
Wired web site points out that Microsoft offers a free upgrade on the WINDOWS10 operating system, but Microsoft will seek other sources of revenue to compensate for operating system losses.
At present, Microsoft has launched a series of cloud services, such as Office365, chat tools Skype, cloud storage services OneDrive, even if they do not spend money to buy WINDOWS10 users, they can still buy Microsoft's cloud services.
In addition, even if users do not buy Microsoft's cloud services and install the WINDOWS10 operating system free of charge, they will remain within Microsoft's application ecosystem, using Windows apps from other companies.
Software sales revenue for consumers, including operations, in previous quarter earningsand office), accounted for 16% of Microsoft's total revenue, accounting for less than a year ago, 23%.
for Microsoft, it is better to get free users than to have no users in the face of the encroachment of Apple and Google (including smartphones and Chromebook notebooks).
In addition, the massive installation of old version of the operating system software, will also bring security concerns to Microsoft. Without a patched computer in time, it is easy to become a hotbed of malware and viruses, while continuing to provide patches for legacy systems will be a costly burden for Microsoft.
, Microsoft has been calling on users who are still using XP operating systems and IE6 browsers to upgrade to new software. However, in the Chinese market, there are still a large number of users in the use of outdated software such as XP. In addition, some of China's regulators ' policies on WINDOWS8 have also prevented the upgrading of older operating systems.
by generously offering free upgrades, Microsoft will avoid some of the hassle of legacy operating systems, and Microsoft's move will be good news for some pirated software users.
In fact, the industry has a view that since the company has announced the WINDOWS10 of the limited free policy, because of the current China and even the world, still have a large number of users still use XP operating system, so Microsoft should provide a free upgrade from XP to WINDOWS10 option, This will greatly increase the penetration rate of WINDOWS10. (Dawn)
[responsible Editor: Jimmonzang]