Planning content of Search engine optimization

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A lot of people are doing well after the website, just start looking for seoer to do search engine optimization. Although Seoer have a way to improve some of your site rankings, but the individual has always felt that if there is no early good planning, no complete planning, are not cure the table, a good site in the eyes of SEO, should have a strong purpose, good frame and link structure.

Point Shi Xiaopeng think, planning content or column should listen to SEO more in this respect, content planning should be made before the website design, make content become a leading factor. From the SEO point of view, early on into the concept of SEO, to identify some SEO objectives, then the following factors should be considered:
* Careful analysis of the investigation, listen to customer comments, the correct analysis of key words.
* Identify your goals and target groups to build your site content.
* Analyze your competitors, look at your competitors from SE, what are they doing?
* Clearly put forward your purpose, such as (sales or advertising), preferably in a unique way to reflect.
do not have a clear purpose for the site, even if it is not a successful site, Although the internet is now talking about Web2.0 's thinking and improving the user's freedom and participation, it should follow a range of things, such as Bolg's success, with a potentially controversial topic: it greatly satisfies most people's desire to be recognized or to peep at others.
How to set the goal of the site
to establish the objectives of the site, the starting point may be more than one, here write some of the more popular:
       * Sale of goods
        * Sales Service Provider Platform
       * to attract customers to online services
        * Educating clients
       * Providing communication
       * Attract Ads
       * Create a personal or organizational reputation
       * Community Building
        * provides video and broadband services
       These can be seen as the goal of setting up your site, and of course you can define other scopes yourself, These goals should be established more effectively and realistically than the current ranking report on a website.
Here, I can use a business-to-business site to illustrate, of course, I stillis to stand in search engine optimization angle, to determine the purpose of this site optimization, not a number of widely popular ranking means, mainly to ensure that the name of the product and the performance of different search engines, such as the inclusion of problems, it must mean that in order to ensure that the search engine can index the whole station, each page must have a unique title, and content needs to reflect the content of the product, that is to say, a product needs to have enough information to support. When a search engine presents search results to viewers, it is necessary to give visitors enough information to make sure they choose to enter the page, which is the first step towards buying and selling through SE. It is also a valid description of the site's goal for selling products.
According to the previous theory, we should do a lot of research on the content of products and services, the following is needed to answer:
* Whether the goods and services provided by the market needs?
* Should online sales focus on products or services?
* What is an advantage product?
* These products or services have no weaknesses
* If the previous question has the correct answer, then the current products and services to meet the needs?
* Those reasons threaten online sales?
* Is this site available to businesses to meet the needs? You know, customers like to call, also like email, but also may like to leave a message, or through IM, or even personally to see.
* Is there a means of protecting the user's trade secrets, and is there a way to ensure copyright?
* Are there any related products available? Or a comparison of similar goods?
* Are there other people who are also selling their means? How do we go beyond? Do we plagiarize or copy the content of his article or even the pattern? Does this have any effect on our performance in SE?
Some people may say that these things are not already beyond the scope of the SEO, is already a category of network marketing, but I hope to provide more SEO and site owners, these are around with the overall search engine optimization vision to look at the content of the site planning, A competent SEO will be the ranking of customers need to do, an excellent SEO will build a good site, an excellent SEO will use the most effective means to analyze the opponent, analysis of customer customers, to create greater value for customers.
SEO work is to provide customers with a good service at an early stage to help them build a better site, you can use the way of text teaching, to avoid possible technical problems. If you do not solve the good, it is easier to integrate search engine optimization into the site, do a content-oriented site.