Planning scheme of commercial car rental for local automobile network service

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The local car network how to profit, has been debated. Also very few friends are willing to share the operation experience, the Hangzhou automobile net goes to the line, slowly groping, attempts to cooperate, recently discovered the offline activity is a good way out. This article unifies the Hangzhou Automobile Network present cooperation automobile Leasing company's operation Reality, has summed up this plan case, hoped to give the ADMIN5 webmaster friend the necessary help.

1. Hangzhou Business Car Leasing market Status

(1) Commercial car rental companies accounted for the market and regional division

At present, Hangzhou brand car rental companies ranked top six are: 1, Hangzhou Peng Bao Tatsu Car Rental Co., Ltd. 2, Hangzhou Angida Car Rental Co., Ltd. 3, Hangzhou City, as my Car Rental Co., Ltd. 4, Hangzhou Hui Chun Car Rental Co., Ltd. 5, Chun-time Travel Co., Ltd. 6, Hangzhou June is issued car rental company. At present, the rental market in Hangzhou has more than 3,000 commercial vehicles, of which the most favored by customers are Buick GL8, Jianghuai Rui Feng, Guang Ben Odyssey, Ford Shun, popular, Gold Cup, a total of 80% of Hangzhou business car rental market share. Buick in the Hangzhou leasing market is very good, mainly because the Buick GL8 in the business car belongs to high-grade status, ride comfort, stable performance, and affordable, usually to come to Hangzhou to attend activities, meetings of the preferred vehicle.

(2) Traditional light season

Hangzhou Car Rental market in the traditional off-season in 3, April, May due to a number of national holidays began to appear rallying, 6,7,8 months tend to smooth, into the September marked growth in October, ushered in the first peak during the national day, during which to travel to Hangzhou more people. 11, December will be part of the fall, but also maintain a high level, during this period of business car customers Hangzhou attended the majority of business activities. During the Spring Festival will appear hot, generally have to advance half a month to rent the car, 80% of the car rental customers for foreign returnees, 20% of customers for the local residents in Hangzhou, mainly to worship relatives or friends mainly, or the family travel.

2. Business Car Customer Range

(1) long-term car rental

Most of the enterprises in Hangzhou, offices, etc., or to provide commuters with commuting services.

(2) Conference car

A variety of meetings in or near the city of Hangzhou, such as the working car for the Meeting group, the VIP and the conference representative pick-up car, the organization inspects the tour or the collective use vehicle.

(3) Sports vehicles for cultural, sporting and festive activities

In Hangzhou or near the city to hold large-scale cultural and sporting events, all kinds of festive activities, such as the work of festive activities vehicles, VIP reception car.

(4) Exhibition (Expo) car

In Hangzhou or near the city to hold all kinds of large-scale exhibitions or fairs, such as the preparation of the exhibition car, exhibitors business guests pick-up car, the audience to visit the car.

(5) Travel agency chartered

To provide travel vehicles for groups of people visiting Hangzhou or nearby urban areas. #p # Paging Title #e#

(6) Hotel and hotel supporting car

For high-end hotels, hotels to provide supporting VIP car service, so that guests can enjoy or leave the hotel before the enjoyment or to continue to enjoy high-end car service.

(7) Airport shuttle car

To provide customers with the airport shuttle car, and can accept the client commissioned to the airport to meet or send guests.

3, looking for a source of advice

(1), for institutions, enterprises and institutions, office workers rental car

Because these customers are long-term customers, these customers are loyal customers, they are relatively easy to accept the company's information, and often can drive friends around the world to rent the car, so make reasonable use of existing resources.

Recommendations: A, improve the collection and collation of customer information, and a modest return visit, to provide thoughtful service.

B, to provide certain concessions to the old customers, or for the leased business car free maintenance, cleaning.

(2) To seek the cooperation of Conference, event, Exhibition (EXPO) organizers

As such clients are relatively small, but the profits are higher, it is necessary to seek more cooperation opportunities with the organizers.

Recommendation: A, free of charge for these activities to provide stationery, such as special paper, pens, stationery products on the advertising.

B, in the venue to leave the company advertising cards, and to the scene of the personnel issued the company publicity bar.

(3) To strengthen cooperation with travel agencies, hotels and airports

This part of the large number of customers, and most profitable to repeat customers, if the service is better, will give the customer a good impression, the potential consumption is greater.

Recommendations: A, with travel agencies to transfer passenger services, in the travel agency posters advertising, in the business Car on a promotional album.

B, with the hotel, hotel cooperation to transport passengers travel services, and in the passenger room left company promotional cards.

C, in cooperation with the airport, in the airport waiting room, advertising screen to play advertising.

4. How to enlarge and expand the business in the future

(1), seize the opportunity

The 16th session of the Asian Games will be held from November 12, 2010 to 27th in Guangzhou, China, the 26th Universiade will take place from August 12, 2011 to August 22 in Hangzhou, China, the two grand events are coming, although the Asian Games held in Guangzhou, but Guangzhou and Hangzhou are very close, and traffic developed, Many people will visit Hangzhou in the future. And the Universiade, more people from all over the world came to Hangzhou, the survey will have more than 150 countries and regions from the world more than 10,000 athletes to participate, plus other personnel, can imagine this for the car rental market is how huge. This will be a very important development opportunity for the world, and it will be a milestone for the world if you seize the opportunity in these two opportunities. #p # Paging Title #e#

Specific measures: A, to strengthen cooperation with travel agencies, hotels, airports, early signing of cooperation agreements, including passenger transport, advertising and other cooperation.

B, sponsored activities held by the organizers, especially during the Universiade can be free for some event organizers to provide services, of course, only a free day or so, so that they can guarantee the benefits, and advertising can play out.

(2) Promotion of Brand

Business to want to be big, a large part of the dissemination of information, so in the real conditions, the most feasible way is the use of media promotion, in order to let more people understand the company.

Specific measures: A, the introduction of a regular production of exquisite product manuals, the use of magazines, newspapers, radio and other media to make every effort to render rental car selection guide, car rental features.

B, constantly update the company's website information, and encourage the company's in-house writing staff to publish blog posts to attract more potential consumers.

C, e-mail marketing (this is now more popular, the product information dissemination, general e-mail)

D. Use of the Third-party blog platform to launch the article release function of the network marketing activities. (This effect is better, but need to do a long time, in some large portal site to build a blog, it is best to put the popularity of the top, regular send some with enterprise information and links of soft text)

E. Posting with the extranet forum (as we all know, to the extranet forum to post is also a very important online shop publicity, promotional means, but must pay attention to choose the right forum, such as: QQ Forum, Baidu Bar, Tianya, and so on, focus on some of the content related to their online posts posted on the Forum, by the way to link their own website , and also pay attention to the quality of the post to have a point of view, to give people a deep impression, must not publish some spam ads, so as not to attract people's disgust, and then the fate of the deleted posts, wasted energy.

(3) Good service

Car rental industry is a service sector, Word-of-mouth is very important to a company. To be able to retain the old customers, mining new customers, we must bring good service to customers, so that customers feel is in the enjoyment.

Specific measures: A, customer consultation business Car rental, staff must be enthusiastic, the customer asked questions to be patient to explain.

B, customers in the use of business vehicles, such as some problems, such as some maintenance, insurance issues, must be the first time to give a solution, even if not immediately deal with, but also to give a reasonable reason, must not be fooled customers.

C, regular customer visits, and give customers some useful suggestions.

In short, the most need to solve is: to have a car rental needs of the consumer group to convey the company's information, the most important thing is: to ensure the accurate and effective dissemination of information, there is a desire to rent information accurate collection.

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