Plant vs. Zombie Developers Treasure open to join hands with everyone net into China

"Plants vs Zombies" "Zuma" and other famous casual games developers Treasure Game (POPCAP) announced recently, and China SNS website Renren became a strategic partnership, and will be launched in a few months based on Renren platform social Games.　　In the just-concluded China International Digital interactive entertainment products and Technology application Exhibition (ChinaJoy), the game said its development of the social version of the game will be the exclusive global debut for everyone. A strong growth in social games, James Gwetzmann, Vice president of Asia Pacific, said the game will be developed as a vision for the Asian market when it opens its studio in Shanghai in 2008. The chief operating officer of the Oak Interactive group said that the opening of the game login Renren will "lead a new wave of social leisure games." "The game is headquartered in Seattle, Washington, USA and has branches in San Francisco, Chicago, Vancouver, Dublin, Seoul and Shanghai, with more than 300 employees worldwide." has developed a variety of popular leisure games such as "Zuma" "Gem bejeweled" and so on.　　Its casual game, "Plant vs. Zombies", after logging on to Apple's iphone App Store platform, sold 300,000 copies a week, earning 1 million dollars in a new record. Social games have become the new favorite of the entire gaming industry. Zynga, the most popular social game "virtual Farm", has just got 150 million dollars in soft silver. So far, Zynga has received 520 million of billions of dollars in aid, and sources say Google has also invested in it. Zynga has 246 million independent visitors per month, with 68 million loyal "farmers" on virtual farm games, and 4 of the top ten games on Facebook from Zynga.　　By embedding ads and selling props, Zynga has done what many start-up web companies have dreamed of: cash flow is positive. John Plesent, the CEO of social game developer Playdom, recently revealed that Facebook users have 40% of the time they play social games, according to the news. Playdom had just been acquired by Disney a few days ago, and the purchase price could reach hundreds of millions of dollars.　　At the beginning of November last year, Electronic Arts, the gaming giant, bought Playfish, a rival to Zynga, at $400 million trillion. Social games also show strong growth in China.　　From the early "sale of slaves" to the Internet users across the country's "stealing food" game, social games broke the general game of age, gender, occupation and operating platform boundaries.　　On the eighth session of the ChinaJoy China Gaming Business Conference, "SNS and Social Game forum", the senior vice President of strategic development of Zynga, Robert Goldberg, judged that "social games have penetrated into people's minds and people are aware of it". This industry needsTo be creative in the ChinaJoy "the capital operation and process value of social games" forum, many investors said that there are many good projects in the social gaming field, but it is more likely that projects with creative and operational capabilities will be more easily invested. Donshau, a partner at Qiming Ventures, says most games are not very creative, and the industry needs some creative projects to attract people. In terms of operations, social gaming must be promoted on a variety of platforms. Operation ability is also a aspect that VC value. Li Liwei, a partner at the company, said that with good operational ability to have a proper valuation of the project, the focus of social gaming must be on user interaction. Li Liwei also said that there are five key elements of social gaming, namely, diversity, participation, retention, monetization and commercialization. "In addition, we are looking for an investment team that also needs to be original." "(Edit Zhang Xing)