"Plants vs Zombies" evolutionary history: Boring to the world of hot selling
Source: Internet
Author: User
KeywordsSunflower evolution very sunflower evolution very sunflower sunflower evolution evolution very sunflower very evolutionary very sunflower evolution sunflower very evolution very sunflower sunflower evolution very evolutionary sunflower very evolutionary sunflower very evolution very sunflower evolution sunflower Very very much evolution sunflower evolution very sunflowers evolution very sunflowers evolution very sunflower evolution very sunflower evolution very sunflower evolution very sunflower evolution very sunflower evolution very sunflower evolution sunflower very evolution very sunflower Evolution very very sunflower evolution very sunflower evolution very sunflower evolution very sunflower evolution very
"The first version of" Plant vs. Zombies "is called seed, and that game is not fun at all because the process of growing seeds is annoying. James Gwertzman22, Asia Pacific president of PopCap Games, said that "Plant vs. Zombies" was the first PopCap company to make money in China, and that the iphone version of "Plant Wars and Zombies" earned more in China than Japan, Singapore and other countries. But it was "not fun", the creation team after nearly 3 years of continuous changes in the results, is "every three months" of the persistent update to the game's strong vitality. James Gwertzman introduced, in the game's consummation and the renewal aspect, "the plant fights the corpse" the first version is called the seed, namely the player puts the plant in the soil, the plant grows up, then starts to fight with the zombie, the right is the planter, this game is not fun at all, The process of waiting for seeds to grow up is annoying. By the year 06, the team designed a random selection of plants, but the player will wait until the plant card appears on the top of the selection, which is still not interesting. By the year 07, the game has been very fun, then the background is similar to the current version, including pattern design, zombie shape, and so on, but there is a major problem, that the new players do not know the plant icon, price, the first sunflower is 100 points, the pod also needs 100 points, But users do not know to choose the first sunflower or pod to complete the game, so to solve the problem of how to teach new players first sunflower. The team didn't simply set up a word game reminder, because the design is not interesting enough, finally the team proposed the solution, that is, the price of the sunflower into 50 points, the pod or 100 points, so that the new players will naturally be led to a lot of sunflower, and then through the sunflower to earn money to buy a variety of plants, Although this is only a small change in the game, but effectively changed the overall pattern of the game. After that, the plant vs. Zombies developed different versions of the ipad, the iphone and so on, which kept the game in good sales for a long time. James Gwertzman said that in addition to constant updates, "Plant vs Zombies" and the success of a variety of products, more from the PopCap Company's "Innovative, Perfect, updated" business philosophy: First, innovation. James Gwertzman that the best games are always original, innovative, and different from other games, to bear the risk of innovation. Second, constantly improve the idea of innovation. James Gwertzman introduced, PopCap Company spent three years to prepare "Plant vs Zombies", in the second year, the company CEO has said the game is good to quickly launch, but team members think the game is not perfect, after a number of revisions before the final launch. Third, stick to the update. James Gwertzman said, "Plants vs Zombies" updated every three months, and some companies to update faster, such as the current very hot "Angry Birds" is two weeks free update, not to say that the game developed once and for all, to continue to invest.
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