Plasma of the War: only low prices to win the final market

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In order to avoid operating risk, Changhong will give up and Anhui Xin Hao Plasma Display Co., Ltd. to increase capital. From the national level, Plasma TV January-March exports fell 58.5% year-on-year. Samsung, Changhong, those hands also have a large number of stocks of TV manufacturers, how to accelerate the demise of the plasma to respond?

Plasma accelerated extinction

As the first popular flat-screen TV, Plasma TV initially has a clear technical and cost advantages, plasma in the display, color, response speed, etc. are better than the LCD TV. Before 2007, plasma and liquid crystal sales were still close, but plasma TV after the rapid decline in marketing has long been sentenced to "failure", sales in recent years has fallen sharply, until now has been completely marginalized.

Last year, the global plasma TV shipments only 13 million units, and LCD TV up to 200 million units. According to the China General Administration of Customs Data, 2013 1 to March China's plasma TV export volume of 23,000 units, the year-on-year decline of 58.5%. and LCD TV exports to 9.986 million units, Plasma TV is more than 430 times. LCD TV to occupy the absolute advantage of the color TV market, plasma TV and LCD TV has such a big gap, want to make such data gap leveling is almost impossible. LCD TV has undoubtedly won more consumer recognition, consumers have formed a liquid crystal than plasma good consumer impression.

"Big guy" abandoned camp

According to Allwin Consulting (AVC) monitoring data, the 17th week of 2013 plasma TV best-selling models list, ranked first in Samsung Ps43f4000ar, the average price of 2948 yuan; the second is Samsung Ps51f4500ar, average price 4695 yuan The third is Changhong 3d43a5000id, the average price of 3211 yuan. The price of these models is generally cheaper than the corresponding size of the LCD TV 1000 to 2000 yuan. It can be said that plasma TV prices have hit the bottom, plasma TV to retain consumers rely on is not its technical advantages but low prices, this is sad.

In this way, has been adhering to the plasma camp Panasonic announced to give up, but also reasonable. Panasonic has officially announced at the end of 2013 to draw a line with plasma, after its plasma TV assembly plant in Shanghai has been shut down, its plasma business is a complete shutdown is only a matter of time. It is noteworthy that after the Panasonic adjustment, Changhong became the plasma camp "lone man". Panasonic's abstention has also had a direct effect on Changhong. In order to avoid risk, Changhong decided not to increase capital Anhui Xin Hao Plasma Company.

As a cooperative project with the local government in Anhui, Changhong Group has promised to increase the capital by 600 million yuan after the project is put into operation. But in fact, Changhong itself is also Buddha River, its holding of the Sichuan Rainbow Plasma project in the past two years has been a big loss, and still no signs of improvement. Panasonic in the rapid development of liquid crystal background has not yet made a breakthrough in the plasma market, changhong more difficult to be immune. "Big guy" abandoned camp, also means that plasma TV is dying.

Is OLED a new way out?

Over the years, OLED TV is about to popularize news in endlessly. At present, the world's top four color TV enterprises in addition to Sharp, Samsung, LG, Sony, etc. have been layout OLED industry, Panasonic future core products will also be turned to cooperate with Sony OLED LCD TV, and strive to be in 3721.html ">2014 year listing." At CES at the beginning of this year, Panasonic and Sony also exhibited the "4K Ultra High Definition OLED" panel, it seems, in the face of Korean manufacturers occupy the status of liquid crystal field, Japanese manufacturers only hold a regiment to find their way out.

But the current OLED TV is not very mature in technology, and the price is too expensive, still need a long running-in period and adaptation period. Many people think that the current OLED TV is like many concept sedan products, is the general public do not dare to expect. Whether OLED TV like the original LCD replacement CRT, into ordinary people's home, the color TV industry will be plasma and OLED replacement, again to divide the map, still need time to observe. (Sci-fi galaxy/text)

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