Platform bottleneck of "Brand + platform" Business-to-consumer website

As early as more than a year ago, Vancl in the investment, in order to effectively digest its huge flow, I hope more brands settled in order to provide users with a more complete category of shopping options.

The legend ended with the advent of Vjia. This also proves that "brand + platform" the platform of the Web site is a bottleneck.

Not long ago a well-known http://www.aliyun.com/zixun/aggregation/8973.html "> Network brand and Platform to expand their business south, and we talk to many brands have not and their interest in cooperation to ask us why?" In fact, the truth is very simple:

1, do brand + platform E-commerce site as early as their own brand, their own platform, so their own product margin is relatively high, such as every customer, such as wheat and so on, so that their platform to expand the time is often required to be assigned to the brand to 30 percent, 20 percent such price supply, so as to ensure the platform's gross margin, So this is not acceptable for traditional brands.

2, Brand + platform model, like in the field of athletes and referees, when all the data in the industry in your hands, the brand is quite dangerous, if convers, vans and other brands into the van or Vjia, That in Vancl Shanzhai version of the Convers and vans on the market, the original brand consumers must be diluted.

So for VANCL, despite the establishment of a new platform to effectively transform its traffic, but for the brand to stay, consumer data is caught in the hands of every guest, which is not long-term sustainable development of the brand.

Settled for the brand is a kind of adventure, do not stay on the platform is the bottleneck of development. How to break through? Or do the platform to do their own platform, do the brand to do their own brand. Want to do platform and big platform is not realistic!