Platform class lbs future lies in opening data to third parties

August 1 News, the domestic location http://www.aliyun.com/zixun/aggregation/8895.html "> sign-in Service website opened founder Murong said, in the country many people put lbs as MSG, but I take it as the main dish. Although difficult, but I am willing to insist that the direction is not wrong.

Murong said "main course" and "MSG", in fact, this understanding. The so-called "main course", learning the location of the Fouresquare mode check-in service. To lbs for the platform, access to a variety of vertical content, such as catering, tourism and so on. The so-called "MSG" to a vertical consumption of life areas, as the core content, add lbs element is to better promote users in the vertical community content sharing and interaction, such as color, the public comments.

Two modes, the development path is different to understand. However, the location check-in service-the Internet app, which is almost at the same time as the Groupon concept-has been in a different position from group buying a year later. And the local life of consumer services, such as the public comments, as well as domestic group buying, after joining the LBS element, development is at its zenith.

What is the mode of "main course" and "msg" more in line with national conditions?

Keso, a well-known internet source, believes that the Fouresquare mode of Location Check-in service in the future lies in its ability to provide data services to more third parties while allowing more third parties to accumulate effective poi for it. At present, open, UC Paradise has begun to provide POI to third parties.

In fact, after solving the location problem of lbs, the key distinction is in S. Color s In the photography, the public comments on the s in the catering, as well as the recent emerging localmind,s in the Knowledge quiz, while the Fouresquare is to do a platform of S.

However, compared to Baidu, Alibaba and other internet giants, for a third-party independent web site, to do a platform for the location of services, user data, policy risk will face many challenges.

Let Murong Fortunately, judging from the current trend, larger portals tend to do things that accumulate poi and open poi, while independent third parties, in addition to these, focus on O2O services, such as negotiating with merchants, which are not the portals willing to take the effort to do.

Predictably, the growth path of the independent third party that does the platform S is, first, the accumulation of poi, open poi, line sweep Street Talk about cooperation, if you can adhere to 2-3 years, you can access more other vertical service providers, let them do offline for themselves, only open the data themselves. And the vertical s, in the beginning do not worry about the giant's entry, the user influx quickly, but from the vertical platform of development, will be due to the limitations of POI, the transition will be long.

(Responsible editor: admin)