Platform Electric trader unavoidably "pillars"

Reporter Yang Yunlong

2013 the first wave of http://www.aliyun.com/zixun/aggregation/34463.html "> Electricity price war in the days before the formal fight, Xun net, suning easy to buy, Gome online, when, 1th stores and other electric dealers are involved in it." Dangdang CEO Guoqing to the industry and Dangdang opened three guns, predicting the final "pillars" platform electric dealer.

The first three guns

Guoqing The first gun, is "leather own life." He said that mobile phone shopping for all the electricity business is a new challenge, Dangdang tried a year, its wireless traffic accounted for more than 20% of the total flow, he hoped 2013 when the wireless traffic accounted for 60% of the total flow.

Guoqing put the second gun that is one-stop shopping. As an online bookstore to start a platform for electricity, when the book market has accounted for 1/3 of the share, but in the eyes of guoqing this performance is far from enough, how to sell clothing, baby child products sell, daily necessities sell, is this year when the important mission.

"Over the past 10 years, the electricity business has created a price for consumers, the new 10, we hope to be able to in the user a wide range of category needs to guess what users want, with the help of cloud computing, large data analysis and other technologies, the next Dangdang home page will be thousands of people, recommended to users must be the user is really interested in things. "This is the third gun in Guoqing's mouth to personalize it.

The price war will continue

For the current bustling electric dealer price war, guoqing that 2013 the price war between the dealers will continue, compared to last year will not be more brutal, but with the line is still cruel, the impact on the line is still very large.

"Price war or that price war, but there will be differentiated competition, we will not blindly pursue low prices." Guoqing said, and the sky Cat and other platforms, when not to do "all-inclusive" but to do high-end brand and boutique, sales of 70%-80% will come from the high-end brand, and 20%-30% may go to the low-end or to the higher end. "Even if one day the cat is very profitable, shopping search engine is very lucrative, I do not do shopping search engine." I am not a perfectionist, I pursue the high-end brand. ”

A single big one is not a business

Referring to the current competitive structure of the platform, Guoqing said that a single big is not a commercial state, the platform to eventually form a "pillars" pattern, each in a different category of exerting force, in the Platform positioning to form a differentiation. This kind of dislocation competition situation is beneficial to the healthy development of the electric business profession, can avoid the vicious price war, the crazy burning money to squeeze the opponent and so on irrational phenomenon occurrence.

"The scale determinism of electric business is outdated and the scale of market segment is more important." In the future, the platform electric dealer wants to enlarge the competition collection, wants to identify each market segment competitor, instead of several platforms to fight. Guoqing said.