Platform is self-media--neglected operating secrets

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Meiyi subtle, think expensive single-minded, not to be tasted, learn expensive dive, not impetuous people dabble. Finance is like practicing medicine, fear is deep, shallow reader is ignorant. Let us put down the impetuous heart, the end of rhetoric, together to analyze the development of internet finance.

SEO, DSP, interchange links, third party drainage These network operators cordial, financial practitioners dazed Network promotion vocabulary is peer-to-peer industry daily deal with the profession.

The goal of network promotion is to access the traffic of platform website. Traffic, can be bought. For the good development of the platform, who are willing to the real gold and silver to Baidu, 360, in exchange for the rare visit. With the traffic, the conversion rate and user stickiness is the problem that the operator has to face, burning the money but not the proceeds of things who do not want to. Here, I advise you new platform operators do not blindly burn money. Do not consider any promotional issues before completing the platform from the media comprehensive project. The platform itself is Enterprise's "from the media", is the brand biggest medium. The essence of the Internet is a "build" word, the Internet is all man-made created. No platform from the media "made" good, and then more traffic is in vain!

Below, the author discusses how to build platform from the media, improve the user's conversion rate and user stickiness. I hope you predecessors and readers more to make a lot of bricks on jade.

No matter how investors from any channel access the platform, from the operator's point of view must be the hope that he immediately converted into their own investment members, because operators are concerned about the display rate, CTR, registration rate and investment rate, but ignore the most important thing investors are safe first, after the profit (people always hope to be foolproof mentality). Therefore, we should analyze the operation problem from the investor's point of view. First of all, we can determine that the revenue is not the first consideration, the platform most attracted to him is that he can go to "trust" information. A transparent platform for information is often the security, a closed information platform is often the runaway! So, operators, we must let investors see the words and contents of the platform "Trust".

Where does "trust" come from? Trust "information includes brand endorsement, brand slogan, brand concept, leadership charm, but also these factors are constructed platform from the media.

Brand endorsement-the first threshold for investor trust

The brand endorsement is the platform hard strength demonstration, the platform main body enterprise strength, behind the shareholder composition and the operation Capital are the brand endorsement important constituent elements. Investors do not necessarily understand finance, and he only wants their investments to be secure. They do not understand the rate of bad debts and do not understand the flow of funds, but they can see the platform to show the financial strength, strong corporate background, so as to consider whether you have the strength to do capital preservation Pausi (see Lu Jin behind the strong godfather). Therefore, the brand endorsement is the first threshold for investors to trust, bold and a large number of the platform to display the strength of the!

Brand slogan--The psychological implication of investor's action

Emotionally, the active party (generally male) will send out suggestive solicitation information: "The recent new XX film is Good", "so-and-so places have family characteristics hotel", "want to go to where" and other indirect information to guide the invited party. Indirect solicitation can reduce the psychological defense and identity of the invited party and achieve the goal together. Similarly, the blunt recharge instructions on the platform will only add to the resentment and disgust of new visitors. Platform need funds also can not so monkey rush, we need more is to guide investors, not coercion. Glossy brand endorsement can allow investors to produce a preliminary trust, but this kind of trust as the goodwill between men and women fleeting, how to grasp this hard-won first impression? Brand slogan is the best guide to the Platform (brand slogan is to reflect the brand concept and representative of the consumer awareness of the brand language)! Luban Loan- -Dick Silk money, want to take, silver guest Net-everyone is a banker, from the low investment threshold and capital flow and other attractions to hint at tourists, successfully strengthened the desire to invest in tourists, to obtain more investors.

Brand Concept--the cardiac stimulant of professional investors

Investors do not necessarily understand finance, but investors also have financial knowledge. We cannot cheat because the cost of losing credibility is too high. Reputation is starting from the brand concept, Peer-to-peer platform brand concept is the operating mode of the platform. Interpretation of the perfect platform operating mode is to give professional investors the cardiac tonic! Many platforms like the use of television programs or newspaper interviews and other public media to spread their platform, but often futile. Because they lack the brand concept, the presentation platform is not to convince investors to accept the concept of peer-to-peer finance, but to persuade investors, through the brand concept to play moving. Whether it is the O2O mode of everyone loan, Luban loan pure intermediary platform model or the P2B mode of building blocks box. You do, not afraid to show yourself, there will always be someone to appreciate you, you have your audience. Peer-to-peer industry in the future development of towering trees will be magnificent, there will be a wonderful blossom.

Charisma of leadership--the fan effect of platform soft power

Chinese people pay attention to the combination of reality, Peer-to-peer is also so. Objective for the real, subjective for virtual, the above expressed brand endorsement, brand slogan and brand concept can be called objective hard strength, and a platform of the subjective soft power and reflected in where? The answer is CEO. Platform leader is the core of platform operation, it can be concluded that the personality charm of platform leader is also a key link in platform trust, not only is the leader's academic background, the leader's hard background is difficult to make, but the feelings, values, ideas could be well created. People are flesh and blood, people trust better than a platform to build trust. Create the investor to the CEO value of the identity and dissemination, perhaps is the platform difficult period biggest support strength, this aspect, the electric business industry two pioneer Ma Yun, Lei worth everybody study and research.

Above all is the author individual siloed, welcome the profession to carry on a lot of instruction exchange. Regarding the brand, the operation and the promotion and so on aspect content may contact me the exchange.