Platform Network SEO optimization scheme for the first time exposure

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First of all, I am Geomancer, is currently on the Foot Care Health site optimization, 06 engaged in webmaster career, at that time, operating 8888 of the Web site, and later in the Admin5 intermediary 70,000 yuan to buy another website. At that time have written several articles, we can search in A5 to my article, and later I from the positive, is committed to the study of SEO, and A5 including Wang, braised pork are business contacts, but also thank them for my support, just took over the platform network when also exchanged links with A5! Okay, get to the point. A few months ago I work is the platform network for the whole station optimization, and mainly for Shenzhen to optimize. Mainly to share with you, I have SEO insights and some of the optimization of classified information programs.

Platform network, is a set up more than 6 years of large-scale classified information web site, involving the major cities nationwide, traffic every day to maintain around 3 million PV. PR6 included, included in about 500,000. But the platform network mainly in the Beijing area has the very high influence, lacks to other cities deep. Later I took over the work of SEO, mainly in Shenzhen from the SEO aspect to optimize. Optimization before the Shenzhen Baidu included less than 3000,PR2. The Search home page title cannot be retrieved. Let's take a look at my optimization plan.

Platform "Shenzhen" optimization plan

1, the website optimizes from the content, the link double aspect carries on the optimization.

2, content analysis, due to the user's spontaneous behavior, there are many factors that can not interfere with the content, but should be user-starting point, the increase in the tag and the wizard. Use tag as the key word and apply to tag reasonably! As an important basis for the chain! Let the user input tag, or through the program to automatically crawl information content tag!

3, link analysis, the use of moderate increase in the chain, a large number of increase in the chain, give full play to the platform page, include the advantages of high weight, through the chain to determine keywords and significantly increase the Web site search engine import traffic!

Specific inner chain add position:

Home location "No specific location"

List page position "Unspecified location"

Final page keyword Add * requires technical cooperation

4, for keyword selection strategy is as follows:

First. Best lets the user define the keyword, lets the user define the keyword, through the program technical aspect carries on the wizard user to post!

* Need technical cooperation, for example: Add option or rule setting, let the user make tag choice or fill in.

Second. Use the search engine and site search for some of the data, grab more attention than some of the keywords to add a selection.

* Need technical cooperation, for example: To observe the records of the search, select the words of greater attention

Third. Google Baidu through the search index to query, the administrator manually add keywords, through the site search to related posts page, make keywords!

* Need technical cooperation, for example: Add a management background for keyword added

iv. The use of cell Thesaurus, http://pinyin.sogou.com/dict/to the keyword Thesaurus supplement.

* Need technical cooperation, such as: Automatic tracking cell word library, a platform for a library of key words to compensate, set a rule, when the cell Word library in the word in the platform more than 3-5 words will automatically generate keywords, and link to the custom list page

5, for the Site Customization List page to supplement

The website automatically uses the list page to define the keyword tag's link-oriented page, these pages must have the good search engine friendly! The optimization of the custom list page with a large number of internal links to moderate external links, there must be a very good search engine performance!

* Need technical cooperation, for example: the existing keyword page into the above image mentioned in the added related keyword area.

6. External links:

External links are mainly Exchange main pages, such as Shenzhen rental, Shenzhen home, Shenzhen Friends and other traffic concentration, PR focus page! And then cooperate with the internal links to other Word optimization, to achieve the ideal search engine keyword rankings! The last point about the absolute URL, after practice proved that the absolute URL address is particularly important for website optimization, if the long-term incorrect URL address will cause a lot of problems in the site as a whole! About URL addresses and the following factors:

The primary domain name match is better than the directory name or Web page name match. English keywords should be used between-or _ links. For Chinese keywords, Chinese directory names and Web pages are famous in English directory name and Web page name. Google, Baidu can identify Chinese directory name and Web name, but other search engines unknown. The Chinese directory Name and Web page name may cause some browsers to not recognize the URL.

Under the same conditions (outbound links, etc.), URLs are better than Web page title matching (title tag). You can use multilevel domain names to match the keywords. (such as: china.creditcard.apply.cmbchina.com) static Web pages (. htm,. html) are superior to Dynamic Web pages (. asp,. php,. jsp,. aspx).

The less dynamic page parameters the better. Dynamic page parameter names can match keywords and can use pseudo static addresses. (URL rewrite) the same file URL should be fixed. URL jump should use 301 Permanent Redirect, the main domain should not be too long (control in 12 characters characters), the URL should contain fewer keywords than a large number of keywords, the URL can be omitted the ", for, of the commonly used prepositions, articles and so on." The primary domain name should first consider the user is easy to remember rather than search engine optimization.

Google, Baidu can not automatically match the Chinese keyword to use the URL of Hanyu Pinyin. (such as: Users search "search engine optimization", can not automatically match sousuoyinqingyouhua.html) Google, Baidu is not yet recognized Chinese domain name. (such as: extension. com) rather than. com and. NET domain names, Google prefers. org and. edu domain names. Google Adsense first through the URL matching ads.

Sub-domain names should not be too much, can be based on the article category or server use to create different subdomains, hoping to achieve such as Beijing www.zhantai.com keep existing address other cities such as Shanghai http://sh.zhantai.com/sz/11/but the address has to open uniqueness! Not available WWW.ZHANTAI.COM/SH/11 Open, if open need to use 301 to redirect!

Optimization of 45 days, 45 days after the current Shenzhen Baidu included 30,004. PR4. Traffic increased 30 times times, and because of optimization based on user experience as the basic, in the user precipitation has been a great promotion, and in Shenzhen and other southern cities have a foothold.

Shenzhen phased optimization has ended, but in the future, I will be on the Zhao Uncle Network, the site for marketing research, look forward to my second report it! Goodbye ~~~~~