"Play King" of the "new Pearl Princess" online less than a week, ratings hit the way the surge soared

After a round of anti-theft storms, at present, the video site piracy has been greatly reduced, but, in the new "pearl" ratings hot, and the content of the same broadcast in the context of the media, the Sohu video cost of the exclusive purchase of the documentary suffered a network theft. It is reported that the theft of new "also beads" documentary films are well-known in the industry 5 video sites. Reporter obtained the latest news, the documentary copyright Fangjongyao Company and access to exclusive authorized Sohu Video has been jointly launched advocacy action, to the piracy site issued a lawyer letter, and will take legal action.

Exclusive authorized documentary was stolen, Qiong Yao Company emergency rights

"While spending heavily on the new Pearl" feature exclusive copyright, we also purchased a 5,000-minute exclusive documentary, which has a variety of anecdotes during the filming, the growth of the actors to give users a full range of theater services, Sohu video director said, "did not think less than a week, 5 of video sites in disregard of laws and regulations, blatant piracy, which let us and copyright Fangjongyao companies extremely indignant.

The reporter learned that, Qiong Yao Company and Sohu Video in the cooperation, strictly agreed to this 5,000-minute content can only be broadcast on Sohu video, any other video sites are not entitled to use.

"This 5,000-minute content, our company paid a great deal of painstaking production, tracking up to 2 years of time, some video sites to challenge the legal authority, damage to the legitimate rights and interests of the copyright party, we must not sit idly by." "The director of Qiong Yao Company said to the reporter.

To this end, Sohu Video emergency to the infringement of the 5 video website issued a letter of attorney, demand for its cessation of infringement, "any transmission of the exclusive content of Sohu video is illegal, we will see the infringement will be based on the seriousness of its circumstances, the relevant administrative and judicial procedures to maximize the maintenance of the legitimate rights and interests of Sohu video", Sohu Video related responsible person discloses.

In fact, "new pearl" positive flow of traffic at the same time, this capture of the eye of the documentary is also being sought after, less than a week to reach 11,598,520 times.

Sohu Video differentiated content to get rid of Red Sea competition

Previous news showed that Sohu Video exclusive purchase of "New Pearl" new media copyright price as high as 30 million. This hit the industry record of the big, has already caused the whole industry hot discussion, and Sohu video then announced will add 50 million of the funds, resources for the new "pearl" promotion, its network "drama" of the promotion and marketing model has also aroused the concern of the industry.

It is reported that the new "pearl" 50 million yuan promotion in addition to holding various online activities, also includes a large number of advertising resources, including the Sohu matrix includes video, micro-blog, input method, browser, including a large number of resources will be mobilized to Sohu video as an example, in addition to the full broadcast all offline activities, A series of special weapons such as new face and so on will be launched in the near future 8 hours countdown event. One of the key points is the main content of the "differentiated" brand 5,000 minutes exclusive behind-the-scenes documentary.

Industry insiders believe that from the Sohu video in the "New Pearl" media mode of operation, the purchase of exclusive copyright is by virtue of professional vision to take the initiative, a variety of resources strategic integration and promotion, but also highlights the Sohu video operation "Big play Mode" of the unique style. And the New "Pearl" documentary hit, as well as the video site piracy, but also from the side reflects the content of exclusive and differentiated success.