Play Media Network team: Chinese-style split of grassroots entrepreneurs

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Grassroots entrepreneur Li Yihui

What is visible is light, and blood and tears are unseen. In the internet giants have gongchenglvede, industry well-known entrepreneurs "prostitution", those grassroots entrepreneurs also live their own sad and happy life, in 2013 Ashes.

Li Yihui, a network of entrepreneurs in the social wave, over the past years to lead the team experience blog marketing, happy Net marketing, group buying marketing, microblogging marketing, although the road twists and turns, but also strong survived, but in 2013, but not so good luck, in the Internet financial explosion Eve, corporate finance Eve, But because the internal problem team basically dissolved, its individual also far away from home.

Now, Li Yihui in Kunming, accompanied by his girlfriend and a sheepdog for many years, rely on the enterprise to do social marketing consultant for a living. Peng Zhixua, a technical partner, went back to Xiantao, where he helped his parents with the factory and maintained the network's operations.

It is the belief that sustains Li Yihui and goes on. "Our team basically dispersed, but our product is still in, still go up." Li Yihui said, if the final founding team of two people give up, so many years of youth pay will be wasted, investment will be all to zero. As long as the product is still in, as long as the core of two people still adhere to, a single spark can be a prairie fire.

Hard living has been transforming

Li Yihui's entrepreneurial dream began in the 2008, he is not a rich second-generation, but ordinary people.

That year, Li Yihui in the Sohu Wuhan Circle met just graduated college students Peng Zhixua, two people think from the media influence will change the communication industry, hit become "Chinese partner". Among them, Li Yihui is responsible for the market, Peng Zhixua is responsible for the technology, the creation of playing media network.

Play media network of entrepreneurial capital, a small part from the 2007 China A-share "bull", Li Yihui in Shanghai, the accumulation of securities brokers, and most from the Sohu Wuhan Circle of several netizens angel investment. Since Peng Zhixua has not yet worked, there is no savings, so at that time is not a company registered shareholders, the initiator Li Yihui became the company's controlling shareholder.

In the spring of 2009, playing media network from the effect of Marketing Alliance started, the left hand to many like Xu Jing have a cheap flow of blog, the right hand to wave to the swarm of customers such as consumer independent customer, through the link with tracking code to cash flow value. Because the market blank accurate capture, quickly harvested tens of thousands of blog, nearly tens of millions of traffic resources, dozens of electric customers marketing budget.

The summer of 2010, micro-Bo fire, Bo traffic decline, the electricity quotient also successive closures, the situation has changed. Li Yihui tried to lead the electrical business customers to eat micro bo This "crab", but the ROI is not high, but play media network microblogging marketing exploration has won several 4A advertising company's appreciation, and was fortunate to take the Qing, Aupres, Buick and other well-known brands of marketing budget. At this point, the playing media team really tasted the benefits of social marketing, small earn a few pens.

Just as the company began to get on the right track, Li Yihui a sense of crisis. He realized that the company has to do a long time, still have to do products, platform, and to quickly establish the entry threshold for the industry to play media network to "farming-type" sustainable development. The research paper published by British and American scholars, "predicting the stock market with Twitter sentiment", gave the media network a transformation direction.

Lack of trust in internal conflict

From 2012 to 2013, Li Yihui's career went from dawning to total meltdown.

The spring of 2012, known as "play to the media," the social communication service provider-play Media network experienced a bold transformation. Play media network to do microblogging in the financial intelligence "spy", mobile internet era Reuters.

The ideal is plentiful, but the reality is very bony. Build platform to do products, means more talent and research and development costs, play Media network team This is only a drop in the bucket. The only way to play the media network is to find investors, but it is also the transition and financing experience for the network to gain new development opportunities, but also experienced the most serious crisis since its inception.

Li Yihui had a few times northward with the Angel Will Lee, Shire, Cai and other people to communicate financing failed, in the company "fodder" left stall, playing media network financing PPT moved around the real estate friend Gary and the rich second generation William. Li Yihui, not with two people to invest in entrepreneurship this "escape" the risk of in-depth communication, also did not consider whether the two people are suitable for entrepreneurship, values are consistent, we can coexist harmoniously, gladly accept their money and people.

"Escape" behind, Gary sold a house with his wife, responsible for personnel and finance, William against the parents against the idea of his own in New Zealand when the diving instructor saved money, responsible for market development. The media network to adjust the ownership structure, Li Yihui also finally solve the technology of the founding partner Peng Zhixua is not a shareholder's historical legacy, but also set 24% options pool standby.

The new resources inject and the responsibility power allocation, brings a leap development opportunity for the play Media network, the play Media network socialization computation core algorithm quickly takes shape. Play Media web App as early as the release of the time, quickly by the mobile phone browser welcome, easily settled UC, QQ, 360 and other mainstream platform of the Web App Store, one months there are about 100,000 users.

See everybody is about to "cock silk reverse attack become Gao", the team inside but the twists and turns. In the spring of 2013, Gary resigned for family reasons. The hundreds of thousands of yuan in the gaming media account will soon burn out, and negotiations with investors such as the Ping An innovation fund have been without substantial progress. At this time William's girlfriend Xiao Huan think the media team is good, and more recognition of the media network of this product, ready to invest 300,000 as a small shareholder, to solve the immediate.

Xiao Huan before investing only a small condition, inventory the company's accounts, to see why money spent so quickly, this is the boyfriend William's doubts. Li Yihui think the new investors want to understand the company's financial situation, but also reasonable, the two sides at the end of the stalemate: found about 50,000 dollars in the absence of invoices, and thus the outbreak of fierce contradictions.

Li Yihui explained that as a start-up company many systems can not be so normative, the entrepreneur is "a radish to fill a few pits", playing media network can not have a special person responsible for finance, Gary after leaving, but also a lot of expenses no one records, there are unclear accounts are expected to the matter. But William contended the money was stolen by Li Yihui, had to be returned to the company, and he was asked to send a letter ready to sue.

Li Yihui Anger, the lawyer letter to all shareholders immediately, shareholders are hoping not for such a flaw impact development. Li Yihui that the detonation of this "bomb" it is due to the negligence of their own work and mismanagement of the management, there is an unshirkable responsibility, and in the play media network of the key nodes, should be the overall situation, the individual willing to bear the tens of thousands of dollars in the deficit, the next stage from the monthly salary deduction.

But William's appetite seemed greater, and he "ammunition" that Li Yihui had no leadership, Peng Zhixua's technical strength is also questionable, so that the play media network nearly a year is 0 output, must redistribute equity, he and small Huan joint Holdings, he was chairman, otherwise small Huan not investment, the two sides from this relationship thoroughly, Completely unable to clean up.

In the summer of 2013, both sides of the peace talks broke down, playing media network also consumed the last penny. Eventually William returned to New Zealand, and Li Yihui and Peng Zhixua with a broken entrepreneurial dream, had to fly solo.

Entrepreneurship for 5 years, Li Yihui almost capture every opportunity, but not a chance to succeed, why? Li Yihui that only a "hunting-style" social marketing service is not reliable. Wuhan group buy net at first dominating Wuhan, such as the United States, such as the group network holding a large amount of capital venture capital, with the price war to Wuhan, but because the purse in the shy finally had to voluntarily give up buying business.

For Li Yihui, the Curse of "no transformation is death, transformation is death" seems to have been repeated. Interestingly, playing media network last year when the scenery, no venture capital, now suffered a slump, but by the "internet finance" Dongfeng, once did not look at the fun media Network Angel Bay Investors also actively negotiate, but whether the ultimate success is unknown.

Interview notes:

Most of the Internet companies were merged or invested in the 2013, and the Big three giants that star startups sell to bat seem to be the best way out for internet start-ups. Yet there is a group that is simply unable to enter the giant's vision of a more massive grassroots entrepreneurial community in China's Internet market. Countless internet-rooted enterprises were destroyed and sunk in the 2013.

The internet has become a traditional industry, become a tool of Chinese society, its transformation of the financial industry, change the taxi industry, and pure Internet entrepreneurship seems to have "died", only people who understand the internet, in the real barriers to encounter more challenges.