Play to Buy Chi Feng: replication million online games success rate is not high

More Play Network (Reporter/Zhanglili) June 25 news, more play "Masterpiece Visit" weekly column launched a lot of industry famous attention, the first issue of the "Dream West Tour" of the report and interpretation of the release, together with the president to buy Zhi Feng said, to achieve a millions game, products, packaging, services, three parts of the overall sound , perfect and efficient is the inevitable condition, in addition to need an indispensable condition--luck, of course, this luck behind is also inevitable.　　"Dream West Tour" in the operation of those unknown, and not be attention to the link, in fact, it may be more than we see the characteristics of millions of online contributions, such as: a stable technical framework, good customer support, stable and secure network environment, point of cultivation and accumulation of the promotion and market operation and so on. Buy Chi Feng Think, millions of the game can be copied, but the current success rate is not very high, there are too many factors to control the point.　　However, after all, the network game is an emerging industry, but also in the process of growth and improvement, along with the development, the industry will gradually improve, sound and form a mature rules, then the possibility of successful replication is getting higher. A lot of work to visit: Play more recently visited the Chinese variety millions, through with a large number of players to investigate and producer dialogue, trying to find the millions behind the success of the law. We found that China's millions online games is only a few, only the Dream West Tour, the journey, through the FireWire, Dungeons and Warriors, asked, legends and other few of the masterpiece has been such a success, and these games still become a large number of major companies now the main source of income.　　In your opinion, what are the factors that make the Chinese millions game a masterpiece? Buy Chi Feng: from a macroscopic point of view, the operation of the network game includes: product, packing, service three integral part, "product" means the game that produces from research and development angle is competitive; "packaging" refers to the market, publicity, promotion and other enterprises and product image of the link; "Service" Refers to the action from letting the user see the information to solve all the obstacles of the user playing the game.　　To achieve a millions game, these three links of sound, perfect and efficient is the inevitable condition, in addition to need an indispensable condition--luck, of course, this luck behind is also inevitable, it refers to the above three points and the current society, users and other key points of the ingenious match.　　A lot of fun to visit: In addition to Tencent's several games, in recent years, rarely appeared millions, you think the reason? Buy Zhi Feng: First of all, appear millions is an inevitable objective law, after all, China's current online users are only more than 60 million, from the support of the number of members on the line, the current same time point of the domestic million online games products are not likely to exceed 5, then a few years down the cumulative no more than 10; From the answer to the first question, we know that good operation = product + packaging + Service + luck. There are very few millions. Another obstacle is that many people in the country can do one or more of these four factors, but withis very small.　　Play a lot of interviews: more play launched the first period of the visit, we have the most successful domestic game "Dream West Tour" did a survey, found that the economic balance of Dream West Tour and community viscosity, so far in the country has not been surpassed, their success what can be worth learning?　　Buy Chi Feng: Online games within the economy and social networking in fact constitute the basic living environment of the virtual world, just as we human survival of the world, there are living resources to ensure survival, and then the community can communicate with each other, which constitutes a human society.　　The two conditions of virtual world also constitute the basic of virtual society, these two unbalanced circumstances, of course, can not create a successful online game.　　In particular, "Dream West Tour" in the operation of those unknown, and not be attention to the link, in fact, it may be more than we see the characteristics of millions of online contributions, such as: a stable technical framework, good customer support, stable and secure network environment, point of cultivation and accumulation of the promotion and market operation and so on. How do you think the success of China's millions masterpiece can be reproduced or transplanted? Which games do you think have the best chance of becoming the next millions?　　Which companies rely on a masterpiece to become a new generation of game stars? Buy Chi Feng: should be able to be replicated, but the current success rate is not very high, there are too many factors to control the point.　　However, after all, the network game is an emerging industry, but also in the process of growth and improvement, along with the development, the industry will gradually improve, sound and form a mature rules, then the possibility of successful replication is getting higher.　　In China to meet the Chinese players habits, cultural products more opportunities, in addition to the current trend to have or can run a good social platform of the product opportunities will become larger. Business, concentration, use of the most powerful resources, not scattered experience, these more attentive companies are more likely to rely on the masterpiece to become a star bar.