Playdom buys social game developer Merscom amount is unknown

Beijing Time April 27 news, according to foreign media reports, social game developer Playdom Monday announced that the company has acquired another social game developer Merscom. Playdom did not disclose the amount of merscom acquisition.

Merscom has been created for 16 years and has developed more than 250 games, including 30 leisure games. In this regard, the industry pointed out that Playdom acquisition of Merscom, is mainly to fancy the latter's game development talent and brand game business.

Playdom announced in Monday that he had hired David Sobiski (David Sobeski) as chief technical Officer of the company. Prior to joining Playdom, Sobiski was a senior vice president at Yahoo, in charge of Yahoo Open strategy, the development of data platforms, and the promotion of company products and innovative strategies. Prior to joining Yahoo, Sobiski was a Microsoft General manager who was responsible for several projects such as the Windows Vista operating system user experience, Exchange server, and so on.

Playdom's recent series of mergers and acquisitions shows that the integration of the social gaming industry is intensifying. Earlier this year, Playdom announced the acquisition of the headquarters in Buenos Aires, the Argentine capital, three melons, a game development company. In mid-March, another Argentine social-gaming development company, Metrogames, announced that the company had just won 5 million dollars from its first round of funding. Participating in this financing is playdom. In early March this year, Playdom just announced the acquisition of Facebook game development company Offbeat Creations.

Playdom completed a round of $43 million trillion in financing last November, which was valued at $260 million for playdom. Playdom expects revenue to reach $60 million trillion this year. Like other social-game developers, Playdom mainly earns revenue by selling virtual gifts to gamers. Playdom was previously a company that developed gaming apps for social networking sites MySpace. The scale of the line before the Playdom, respectively, are the industry's leading Zynga and Playfish.