Playing games is no longer a male patent

In traditional times, playing games seems to be a male patent. However, in the age of mobile gaming, "men and women are the same". The latest agency report shows that women have accounted for 48% of American gamers. The global gaming industry is adapting to the changes in the player's structure and chasing the new business opportunities brought by female players.

The Cologne International Games Show (Gamescom) is one of the world's largest game shows, and for many years the show has been a male world. However, looking at this year's show, more and more developers are targeting female players.

Fredrikrundqvist, the development director of the massive studio at game developer Ubisoft, says the percentage of female players in a variety of game categories can be seen rising sharply.

A recent report by the Entertainment Software Association of the American Games industry organization shows that women account for 48% of all gamers in the United States this year. In contrast, in 2010, the proportion of female players was only 40%, and men remained dominant.

The game industry pays close attention to boys under the age of 18, and statistics show that the number of female players over the age of 18 has surpassed that of boys under the age of 18. This change in user patterns will have a huge impact on the gaming industry.

Another recent survey by Nielsen Company shows that American gamers like to play games on PCs, mobile devices and Nintendo's Wii. In addition, the ratio of men and women on the Wii device is basically the same, and the same is true for the players in the iOS device.

Nicolepike, an analyst at Nielsen, said many women used to play games only with their families, but now they regard the game as a means of personal recreation.

According to the analysis of the game industry, the huge increase of female gamers, the original motivation lies in the development of mobile leisure games in the past few years, women are the loyal fans of these games.

A large number of mobile game developers are targeting the emerging market for female players, including King, Glumobile, and Finnish supercell.

For example, King's "Candy Smash legend" and Supercell's "cartoon Farm" are popular among female players. The "Kimkardashian:hollywood", developed by Glumobile, which is closely related to women's themes, has also recently been selling in game shops.

In addition to moving casual games, another factor that drives female gamers to increase is the couple playing games together.

Alaincorre, an executive at the Ubisoft company, said the company had done some research in this area, and interestingly, more and more couples like to play games together, such as the Assassin's Creed, so even though the Assassin's Creed game is predominantly male, But it doesn't mean that only male players are playing the game.

The US veteran game developer Electronics Art Company, which recently released a new series of Sims 4, said that half the players in the Sims series were women, saying that female players would bring huge business opportunities to game developers.

However, in the game industry, men have long played a leading role in the face of the rise of female players, game developers need to do more work.

Titanfall, the community manager of the game, said that today many of the games in the portrayal of women, so that she is very dissatisfied with the image of some female characters, the role of the game can not be directly to the point.

In the era of mobile devices, the gaming industry is also launching a shift in mobility. and women's preference for mobile casual gaming may be one of the most easily mined gold mines.

Earlier, Flurry, a mobile internet market research firm, reported that female players had surpassed men in the amount of mobile game spending.

The company's research found that in the game of virtual props to purchase the amount of consumption, female players 31% more than men, the time to run the game software, more women than men 35%. In addition, female gamers are more loyal than men, and one-week retention rates are 42% higher than men.

Flurry's report shows that men and women have different preferences in mobile games. For example, women prefer runners, simulator games, poker games and more, men prefer sports games, castle Defense, shooting games and role-playing games.