Playing internet marketing? and learn from the sex industry.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the 2008-year sale of sex.com to 13 million U.S. dollars in the price of the Guinness Book of World Records, become the most expensive domain name, of course, sex translation than everyone knows, is "sex." When the Internet has become an indispensable tool in people's lives, the "speculators"-the network marketing industry began to develop, now around the network marketing has spawned a number of broken down the industry, but in the entire Network marketing field, play the best when the sex industry.

According to Google DoubleClick's Ad Planner service (via cookie-tracking netizens), there are dozens of adult sites in top 500 sites around the world. The world's largest pornographic web site xvideos a monthly Web browsing Volume (page VIEWS,PV) as high as 4.4 billion, 3 times times that of CNN or ESPN news sites, and twice times Reddit. Livejasmin is also not small. Besides Google and Facebook, other sites are dwarfed by YouPorn, Tube8 and Pornhub.

We just see their high flow, part of the flow from the user initiative, part from the external guidance, the sex industry network promotion in the traffic played an important role. When it comes to network promotion, I have to say that some of the most common ways to promote the network: blog marketing, mail marketing, search engine marketing, community marketing, chat tools marketing, image marketing. In these common network promotion means, whether is individual stationmaster or enterprise, these basic promotional methods should have been tried, some are effective, some are ineffective, bad will receive a variety of selling God medicine, selling shops, selling gold telephone, and even a variety of small sister QQ add in, the sex industry itself is a demand relationship , so even if the guidelines are used, users will not normally turn them off immediately.

The following author on the interception of pornography industry more excellent marketing tools to share:

Question and Answer marketing

Question and answer marketing refers to such as Baidu know, Sohu question and answer, Tianya question and answer these platform marketing. Some PR companies in planning activities, in addition to the normal hard wide, soft broad aspects of the promotion, will also add a certain number of questions and answers marketing, the importance of the question-and-answer marketing.

The graph above is the data of the traffic source of the query and answer website using Webmaster tool flow statistics.

The graph above is the data of the traffic source of the query and answer website using Webmaster tool flow statistics.

We looked at the data and found that they would use the hot long tail keyword to leave a message on the question-and-answer website and import the traffic through questions and answers. Of course, some of the other popular question-answering websites also contain traces of the sex industry's web-pushing hands, and I'm not going to introduce them here. The question and answer website is designed to provide users with a platform for questions and exchanges, The main reference in China is the model of Ask.com and Quora, unfortunately, the domestic question and answer website in the anti-cheating ability and filtration ability is still poor, of course, including Ask.com and Quora in dealing with these include pornographic content, it seems a little weak, but more than the domestic such as the wild horse rampant situation is relatively rare.

Blog Marketing

China's blog emerged in 2002, by Xingdong, Wang launched the blog China website, opened the blog in China's comprehensive enlightenment and promotion. 2005, the domestic portal sites, such as Sina, Sohu, the original not optimistic about the blog business, but also joined the blog camp, began to enter the era of blog spring and autumn, and then to the later light blog, until the user's enthusiasm for the blog gradually declined.

The graph above is the data of the traffic source of the query and answer website using Webmaster tool flow statistics.

A lot of the traffic from the blog, many of the keywords contain pornography from the hands of those who do the blog. Dot Blog is a light blog representative, the domestic light blog sprang up in 2011, one of the famous little blog, push him, including everyone station, watercress station similar to the light blog mode, and point blog is undoubtedly one of the representatives, according to the point of the network data, in 2011 after the on-line, The number of users on the dot-dot network is currently up to 6.04 million.

As for the portal blog, the sex industry's network push hands are mainly used to comment on the use of the method, through the bulk of well-known bloggers under the blog post, to achieve promotional purposes, blog is their home Oh.

Mail Marketing

Why do QQ mailboxes and 163 of mailboxes in recruitment and other formal occasions not to be seen? QQ Mailbox and 163 mailbox as a user of the most widely used mailbox products, its open form, it is easy to be found by other users e-mail address, especially mass mailing, all kinds of messages containing pornographic ads in the endless, even if refused to receive group mail, Speculators will also pass this information to QQ mailboxes in other ways. Over time, the so-called QQ mailbox has become a "garbage dump" pronoun, the user if the QQ mailbox exchange, then directly into the garbage bin.

You can not know what the source of this spam, sometimes QQ mailbox, sometimes even email address do not know where, anyway it is so silent to come to you.

Search Engine Marketing

Search engine marketing is considered to be one of the most accurate network marketing means, because it and the user is the direct demand relation, the user take the initiative to request it, its accurate flow source, let many network marketers flock to.

The image above shows the search results for the word "erotic May days" after searching for "color" in Bing search engine, leading to a popular search on the right.

According to the results, many of the search results include naked pornographic content, Google search is directly shielding some of the results of the inclusion of pornography, and the hands of the hands know how to use other search engine to promote. Search engines provide all the Internet content with a platform for development that embraces everything, even the pornographic content, which is the paradise of the "God of the Gods".

Everything has its bad side, so does the search engine. I was in the "Internet" destroyed three views, you are afraid? The article wrote in the search engine bad place, let the negative information on the Internet exposed to users, which is one of the search engine evil-"paradise of the Fallen".

Community Marketing

The upsurge of BBS has never ended, from the place to the individual, from the comprehensive type to the professional type, dazzling. According to the author survey, the north-canton deep such a first-tier city has at least more than 10 local forums, and such as Qichun mountain areas, there are 35 forums, and some even subdivided into town-level, village-level has a forum.

Do the forum is a very easy thing, but the management of the difficulty is relatively large, almost a few large first-line forum in the recruitment of moderators, owners, management is too tight, easy to cause users to reduce activity, management is too loose, a variety of ads, pornographic posts flooded with them.

The sex industry in the forum is more common operating methods, one is posted top stickers, this is very easy to be sealed, another is through the station letter way, Mass contains the website introduction as well as the site of the station letter to induce users to click into. Now many forums like to use DZ procedures, directly with QQ registration, they bind can be used directly, so that the ID becomes very cheap, sealed a change to continue to get up, and some forums are the forum register to kill directly.

Chat Tool Marketing

Chat tool equivalent to the bridge of the Internet, it is a tool to connect people and operators did not allow users to go closer, the internet has done, which is one of the charm of the Internet.

As of the end of June 2013, China's Instant communications Internet users reached 497 million, compared to the end of 2012 growth of 29.31 million, the country's new office in the first half of 2013 Industrial Communications Industry Development Conference, announced that China's micro-letter users more than 400 million households. The sheer volume of users provides a fertile hotbed for speculators. including micro-letters, MO Mo, including several mainstream chat tools have been exploded out of the bad users inside.

Chat tool is most of the Internet products focus on the final user, the user guide to some pages, the need to communicate with chat tools, and then generate economic benefits. The sex industry is a pioneer in this, and they can always seduce you with some means.

Image Marketing

The picture brings is the visual impact, far more than the simple text to come readily, a beautiful picture must be more attractive than a long article. The pornography industry mainly uses the watermark on the picture, including some picture website to attract the user to enter the specialized pornographic website. There may be blogs, forums, question and answer platforms, and all the places where users can upload images may be used by the sex industry.

Of course, there are many outstanding network marketing methods They also do a good job, the author is not listed here.

The internet is a very good tool, on the one hand for the popular life, work, learning, etc. to help, on the other hand occupy the user's surplus time, it allows users to form the use of its behavior habits, it changed a lot of industries, including television, reading and so on. People no longer need to buy some pornographic discs, Playboy and other products to meet their special needs, the Internet can make this easier, the sex industry is a change in the use of Internet users one of the pioneers.

I think the sex industry in the network marketing operation above have the following points can learn:

(1) Full coverage. Push hands from the blog, community, chat tools, mail and other aspects of open marketing channels, from the face to cover all the network, rather than some enterprises in the marketing process to do only a few points, their characteristics is that people have their traces of the place.

(2) Quantity exceeding quantity. A drop of water is difficult to shake a house, but the sea, but the whole house can be submerged. Perhaps many Internet products will focus on the quality of marketing, in terms of quantity does not pay attention. Pushing hands are telling us that when the number reaches a certain extreme time, the same can achieve a strong impact, the quantity is beyond the quality.

(3) Creativity. Compared to some of the more blunt marketing methods, they can break through the existing pattern both in marketing methods and marketing methods. For example, in the question and answer can not be brought to the Web site, they will use Chinese characters and letters to answer the question; In the picture, they will use the watermark to achieve the effect of drainage.

(4) People-oriented. Many of the Internet's products have social attributes, including blogs, communities, and even news, and comments are given to users, so that they can communicate with each other. Hand-pushing people know where to let their information unfold and spread the human center. Like classified information website, business-to-business platform This kind of blunt advertisement although achieves the marketing effect, but did not establish the people-oriented platform.

The nature of internet marketing in the sex industry is the combination of traditional industries and the Internet, users through magazines, audio-visual products to understand the way the information is replaced by the internet, and push hands through the way of the Internet, so that users more convenient to understand the required information. Even on the internet, they are still not visible, but in this adversity, they can still do well, offline products can also take this as a line with the combination of online cases to learn.

Whether it's a traditional industry or an internet industry, network marketing is a very important link, the vast internet ocean let "wine is also afraid of the alley deep", perhaps a lot of people look down on the sex industry, but in some marketing skills, we have to admit that it does very good, and these are also worthy of the relevant industries to learn and reference places.

Text/Guo Jing. Freelance writer, focus on the Internet and focus on TMT. Personal blog: http://www.89guo.com public number: Guo Jing Internet Circle. Tencent News Client Subscription: Guo Jing-Male. Weibo @ Guo Jing-Male

Today, I began to provide small and medium enterprises to operate network marketing services, including micro-blog, micro-letter SEO and other network marketing services, welcome everyone to work together to exchange. For more information, please click on the broken Pot network to enter.