Plays in the Internet Conference China E-Commerce conference did not appear too many familiar faces

Unlike in previous years, the electric dealer big fight scene is different, this year, plays in the Internet Conference of China E-Commerce Annual Meeting (hereinafter referred to as "electric business Annual Meeting") did not appear too many familiar faces, only Alibaba, litters group, such as a small number of electronic Business enterprise debut, replaced by the branch of the group, special step, Tencent, wide point pass, product wins electronic Chaoyang Grand Hyatt City and the first business group, such as traditional retail enterprises and services industry. These people were just onlookers in the previous annual electric dealers ' meeting. According to Beijing Business newspaper reporter understand, this is also the first time in the annual meeting of the Electric dealers invited a number of traditional business executives to talk about the operation of the electricity business.

Branch through the core City Executive Vice President Zhu Jizhi is not the first time to participate in the annual electric business representatives of the traditional business, as the IC Components Distributor branch to enter the business owner of the electric dealer, he had delivered a speech last year. Zhu Jizhi that the electricity business is no longer just a consumer goods retail category, when E-commerce becomes an infrastructure, more industries, especially those engaged in enterprise-level transactions, will increasingly use the online trading model. "Because of the growth of the industry as a whole, coupled with the high growth of resources and e-commerce in traditional industries, there will be more opportunities for electric operators to move upstream to manufacturing." Zhu Jizhi revealed that, based on the support of the electric business, the group will be in Hong Kong next year to split the electricity business of the IPO.

Compared with Zhu Jizhi, Chaoyang Big Yue City general manager Zhou Peng is less and e-commerce ties. Zhou Peng, the first to participate in the annual meeting of the electric business, Chaoyang Big Yue City, although it is the main experience of shopping malls, but also in O2O (Offline to Online) made a lot of attempts. "Internet technology is an important part of the current consumer experience, and as a shopping center, we have no reason to shy away from the needs of our customers, but we should be in close contact with the electrical business." "In Zhou Peng's view, it is an indisputable fact that the speed of development of electric dealers exceeds retail growth, but from" double 11 "when every day cat, Taobao data and Chaoyang Big Yue City data, although the electric dealer in the sales scale ahead, but in the customer unit price and replacement rate of these two important indicators, shopping malls still occupy an absolute advantage. Zhou Peng that the electric business and traditional enterprises are not antagonistic relationship, the birth of new technology is not to destroy traditional capacity, traditional enterprises on the Internet and mobile internet exploration will continue.

And for the effect of marketing and network advertising provider Tencent wide-point product director Zhao, even if not to do the network retail, but to participate in the annual electricity dealers to explore the opportunity of social marketing is also very rare. Because the goods in addition to sell out, but also hope to get the spread of social marketing, and thus promote the further increase in turnover. In fact, as a representative of the Internet advertising to participate in the annual electricity business, Zhao is not random. Data show that millet Company's latest red-meter mobile phone is also only the sale of electricity, 1.5 of the time through QQ space sold 100,000. Taobao is known to have another layer of identity: is the second largest network advertising platform after Baidu.

Beijing Business newspaper reporter learned that, over the past few years, Alibaba has been a regular annual meeting of the Electric dealers, Dangdang, Amazon, where customers prudential products such as pure electric business are the annual meeting lead. The outside world also pays much attention to this kind of enterprise to the price war, the development direction and so on electric quotient trend judgment, but rarely links to the traditional channel, the manufacture enterprise and so on ecological environment construction. In the industry's view, although the electric quotient before the "rhetoric" scene is quite eye-catching, but the conference will allow more industry and e-commerce ideas for confrontation and collision.