"Pleasant Goat 3" 10th broken billion first warm Spring Festival file (map)

"Pleasant Goat and gray Wolf of the rabbit is very good" spring Thank you will Sina Entertainment news with the Year of the Rabbit and the Chinese new film in succession began to reflect, the film market again heats up, "pleasant goat and ash too Wolf of the rabbit is superb" and thousands court hundreds of millions of children as promised, since the release on January 21,　　Only 10 days of box office results to break the billion mark, and then create a domestic animated film "10th Broken billion" new record. January 31, held in Beijing, "Pleasant goat and gray wolf in the Year of the rabbit is very good" spring Thank you, the film produced by Shanghai Xuan Dynamic Communication Co., Ltd., Guangdong original Power Culture Communication Co., Ltd, Beijing excellent Yang Culture Media Co., Ltd. jointly announced the success of the box office.　　As a domestic animation of the tripod, "pleasant goat 3" First Preheat Spring Festival file, the year of the Rabbit National Film early to force. It is understood that "pleasant Goat 3" currently show more than 80,000, the number of people near 3 million, compared to last year's "Pleasant Goat 2" in advance a week to break the billion mark. Its brand and popularity effect of the industry in the future generally bullish. Zhang, general manager of Bo na Film Group, said: "With the arrival of the spring holiday, as well as the rapid accumulation of family shadow groups," pleasant Goat 3 "will usher in a real sense of the film boom, the year before breaking billion is just a starting point, the content of a new, marketing is surprisingly ' pleasant goat ' series of films continue to create the industry benchmark of the hard truth. The success of the ' pleasant goat ' movie lies not only in the box office itself, but also in the innovation and development of self duplication. "Pleasant goat" series of movies in the frequent cultural events, at the same time, almost also become the Chinese children and their families in the new year indispensable entertainment required items. "1+x" (that is, a child holding hands X parents) + "Y" (young, younger groups) of the audience structure, but also to ensure that the number of viewers of the year increasing. According to the film's first production party Shanghai Dazzle Moving Communications Co., Ltd. deputy general manager, the head of the animation Investment Center Fish Jie Introduction, "Pleasant goat 3" In addition to the continuation of the previous marketing practices, but also to promote the strategy and marketing cycle of a comprehensive upgrade. In the six months of promotion work, "pleasant goat 3" more than the top two vertical single transmission, and more inclined to interactive two-way transmission, through the film levy name activities, poster design contest, happy goat movie baby selection, looking for gray wolf and other activities, so that more people participate in attention, intervention experience, and then, to create a set of "interactive ·　　Participation "as the core concept of the event-style film marketing model. With a good reputation and high attendance, "pleasant goat 3" in the row reflects in the country's major cinemas have always been the top three. And in the face of the upcoming spring holiday, the hospital line managers have said, "pleasant Goat 3" will still be the main force in the film market. Wanda Cinema Line Co., Ltd. Deputy general manager Liu Ge said: "Family-type audience has been the Spring Festival stalls Film market, the most important consumer groups, for parents," pleasant Goat 3 "is undoubtedly their first choice to share with children. "Colu/Text and diagram