Please be optimistic about SEO optimization personnel's future

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Today, a child shoes again complained to me: "Do SEO for a period of time, feeling very confused, also do not know where the future, do not know where to go to the development." and found that SEO more and more difficult to do! Do search engine optimization personnel and tomorrow? In fact, I would like to say that this is really an alarmist idea. Work is not a step to take a step to goof off, you should understand your future positioning in where! Let me talk to you about my future of SEO some views. First of all, we first look at the domestic SEO personnel are the status quo:

Status: Low salary One person doing a few people's work

Let SEO personnel feel no future is the reason is now do SEO wages are generally low, the job is written recruitment is SEO, in fact, is to edit + promotion + optimization work, and salary is less than three jobs of the comprehensive salary of One-third. This makes the SEO staff can not see the hope of tomorrow, feeling that this is a chore, tired and Wood has a future. Because of the low threshold of SEO, also caused a large number of people to engage in this work, and the technical level is uneven.

In addition to some SEO training institutions put this position to the myth, claiming to master this technology can make you eat and drink not worry, a monthly salary of 5000 +, so you can learn how many hours to the first page of the key words. This exaggerated publicity also let learning SEO staff found that dream and reality is a very distant gap. The thought should be sitting in the spacious and bright office environment, doing a desirable SEO work. In fact, just go to a common enterprise do some chores work, the goal expected to reduce a few steps, huge contrast and boring tedious work, make SEO personnel feel miserable.

Does SEO really have no future?

This also led to this article described earlier, many SEO practitioners because they can not endure low treatment + boring workflow and chose to give up the road. In fact, this can not blame enterprises, you think, a business owner of your past to do the optimization, to give you 4000+ (Zhengzhou local wage level) wages, you can use SEO to bring the enterprise how much profit? And how long can you make SEO effect? If you do not want to do editing, promotion, hair outside the chain of work, Then ask you, you are checking a website data every day, the website has no unusual, this is your day work? If you do three months to the target keyword to do up, three months you can help the boss earn 12000 of the salary? If the fourth month your website inexplicably again by K, this you should give the boss how to explain?

Then do SEO personnel is not really there is no way out? We should know everything must learn to insist, Master is also from the rookie over, but you should give your future to determine a turning position, to include SEO, but not limited to SEO, such as website operation. Or you can try to challenge some high-level positions such as SEO Manager, SEO director. However, before you do these jobs should you think about what you should lack of ability, now put you in this position, you have the ability to lead the team out?

There are search engines where there will be SEO

Someone once said, SEO future will be killed in the web3.0, I do not know his basis from where to come, but I believe that whether it is web3.0 or 4.0 is 5.0,seo people always use the value of existence. There is a saying that said: "There are people in the lake." "And do for SEO, please believe that there are search engines where there will be SEO."

Just imagine, if there is no SEO, the search engine will become what? An advertisement flying in the sky? An artificially controlled interface? Are those Google engineers supposed to go home and farm?

The future of SEO is still polarized

In fact, many industries have polarized phenomenon, and SEO this circle also exists in this phenomenon. Of course, we do not talk about national conditions, if you seriously understand the ZG national conditions, it is also a polarized state. In SEO practitioners, master that is necessary, but few, you can call up the name of a few. And they are mostly multiple habitat development, did not say only research seo. And the backbone needs to be improved. We can go to ask around to do SEO personnel, see what they are professional, in fact, most of them are not art and programmer origin, and do SEO personnel are a number of computer networks, E-commerce, network marketing and computer personnel to learn the SEO.

Why is this happening? Answer: not enough energy. I asked some people who do the program, ask them why not learn seo it? Part of the feeling that SEO does not have any technical content, on those few points, it is not worth seriously to learn. And the other part of the people that can be proficient in the process, enough to eat their own, why do you have to do a lot of work to do SEO?

In fact, think, seemingly their argument also have some reason, this can explain why SEO backbone will be relatively few. Because learning computer network, Network Marketing, E-commerce professionals in the learning of SEO, but also to learn basic HTML, some common PHP programs, some network marketing ideas. So want to become a master seo, then you basically have to master the site front-end, backstage, network marketing, SEO and other professional skills. This is why many SEO personnel are General "master".

Don't abandon don't give up learn knowledge good transformation

I was impressed by the "soldier assault" that sentence: "Do not abandon, do not give up." "For SEO we should still have such a thought, perseverance, study hard, in order to better the future transformation lay a good foundation." Below I will give you to share under SEO should go to which aspect to transform.

The same post transformation: SEO Director/seo Manager/seo Director

About the size of these three posts I'm not going to say much here, but I can also imagine the higher the position with my feet, the more you ask for, first of all, these positions on the working life requirements are generally more than 3 years, and basic requirements can be independent production site, on this one request in fact, the site program + front-end design to include. Of course, if you are strong enough, some enterprises can still give this one a relaxing position. This is also most have a certain work experience, and then do not want to change other jobs of the personnel must go a process, so, study hard, uninterrupted to learn new SEO technology, while taking into account your weak links to supplement learning, which will make you in the same position between the competitive.

Training guidance Category: SEO consultant/seo Lecturer

I have seen a lot of this transformation, most of them have a certain working experience, theoretical knowledge is relatively rich, and personal understanding and communication skills are very good, many people have chosen to transition to become a lecturer. Of course, go to some network marketing training institutions, there are some large vocational education training institutions. And do the basic SEO consultants are part-time to do some corporate website consultant to the enterprise to do optimization guidance, salary is not high, but if you do several enterprise optimization consultant, plus your job, that salary is also very expensive AH. However, it is necessary to pay attention to, do SEO consultants, need to give their own brand to play, no fame is largely neglected state.

Different posts: website operation/Network Marketing Personnel

I believe that a lot of people like me, willing to choose to do the site operation, relative to the site operation of the treatment will be better than SEO, but the site operation of individual capacity requirements are relatively high. Do SEO you just have to be responsible for the site ranking, do the site operations, you have to the overall operation of the site is responsible for the results of the company's website, whether to make money, do the site operation of the person is very key words. and network Marketing I feel that a lot of enterprises are network marketing personnel as a network of sales staff, this is completely ignored the real meaning of network marketing Ah, relatively speaking, network marketing personnel should be closer to planning, not every day to take a phone call using QQ to do sales.

Do-it-Yourself type: Be your own boss

The people of this transition believe that many of you have seen it, too? A lot of network studios or network companies are created by technicians, why is this kind of person consistent with the creation of such a company? It is very simple, I have mastered some website construction, website optimization technology, for the recruiter is also very beneficial, It can also reduce the payroll costs of technicians. In the early stage of entrepreneurship, staff wages are the bulk of the start-up costs. As for what I want to master what knowledge I will not say more, because every entrepreneur want to be the boss, need to master what basic knowledge is that they should learn, online search!

Summary：

For the future of SEO, I still optimistic about the future, there are so many jobs to choose, you are still afraid of what? Although you may be a little confused now, some hesitation, some tired, some do not, please remember: "The sky will be reduced to the people also, must first labor its bones hungry its body skin." "For the SEO personnel who need to change, please go to the recruiting website to look at the requirements of recruiting this position, and then you will know what knowledge you have not learned, and finally the measurement of their own, where they can be competent." It's nice to be confident, but if you're arrogant, it's not flattering. Analysis of some shallow, welcome everyone to shoot bricks criticism!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang SEO blog http://www.fdyseo.com