"Please eat": The fire of the gun app

"Please eat" app is now a very popular about cannon artifact, its promotional card is also very exquisite, funny cute logo next to a very seductive copy of "Only food and girls can not be betrayed", while hitting two goods cargo and literary single soul, so carefully prepared the icon and copy, this seemingly ordinary The app is not a small, ah, is not want to classic marketing case "about cannon artifact" The MO Challenge?

Small series of decisive click "Please eat" Sina Weibo advertising card, jump to the App store.

Enter the App Store's "Please eat" page, a bright orange flashing small titanium alloy dog eye. Here copywriting, design is also very important, small set rubbing eyes carefully: "A person to eat is feed, two people eat is rice." I often eat with my dear mobile phone to cover the knee and then look down: "You can eat in order to meet new friends." Well, good, first with the perceptual, incitement, the temptation of the copy to attract users attention, and then with a concise, sharp, the content of the text to introduce themselves, this copy won the marketing three taste ah. The next two text is "active attack, to make new friends", "Registration date, chat Unlimited", the continuation of the previous two text and micro-blog ads in a word copy of the high standard, the former help want to date the single men and women summon up courage, the latter is to tell the otaku women "as long as a meal dating, immediately can chat online" .

See here, cargo heart of the small series has been sad and happy mixed uncontrollably. Sadness is sad--the holy food is obviously defiled and trampled! This app is obviously "rejection" where! Hi is happy--mo Mo's "about cannon artifact" marketing success in the front, "please eat" large success of the visual inspection is not far.

In the heart of the "please eat" attribute from "Food sharing social application" to "innovation about cannon application" after the small series of download Open "please eat."

Flower arrangement here, if the small series is "please eat" product design, will be in the invitation to dinner page for Congome women labeled "This invitation sent from the IPhone 5s", stone, can be a low-key install X (emphasis, we all understand), but also to help the handsome girls to identify each other is not a person, Fruit food robot What is not often in the network of any corner of the encounter may be a disorderly war. The flower arrangement is finished.

After changing the psychological expectations, the small weave very smoothly accepted the "please eat" complicated registration process, verified the mobile phone number, entered the verification code, uploaded photos, fill in the nickname, sex, birthday, height, and fill in the monthly income, work area, occupation, marital status, whether smoking, alcohol, personality signature ... After that, the small make a long sigh of relief, mercilessly click "Save".

Although several times in the input process to do not work, anyway, there is no notice of the manuscript, but small cargo heart, vanity, lucky heart, greedy small people heart in the open app is seen in the temptation to invite the invitation card to eat.

By the way, did you not mention it before? Please eat "open only after you need to locate your location, do not need to register to login, you can see the local city of the invitation to dinner, most of the other party treat OH."

Although there is no perfume and seductive photos of the dishes, but there are restaurant names and cargo heart of the food map.

Although there is no restaurant average consumption reference price, but the other party OH.

Although the card design is not so cool, but the important thing is the function.

Although the cell phone number is filled with concerns about privacy disclosure, only a successful date can see the other person's mobile phone number.

Although not before the invitation to see the income of each other, but from the other choice of restaurants can be seen one or two, for example, please eat at the Diaoyutai guesthouse must be suitable for friends tyrants (pure examples, if the same, purely coincidental).

Although the contact can not be imported QQ, micro-letter, Address Book, Micro Bo friends to meet with acquaintances about dinner, but people are obviously eating to about cannon 419 well, rabbits do not eat Waterloo, let go of acquaintances.

Yes, it is estimated that everyone can see, not "Please eat" cargo small series of the target user has been dejected, we do not always pay attention to strangers social, acquaintances social networking also need a good use of "please eat" application AH-it is best to import QQ, Tencent, mobile phone address Book, microblogging, bar Group, forum friends, etc. three Yuan , two times Yuan acquaintance contact information, to share the water for the food picture, can set up a discussion group together we discuss where to eat on weekends, can invite cargo enthusiasts, can share their real-time location information to help meet, can provide nearby cinemas, shopping malls, game halls, K-Hall, bar information to let everyone enjoy, can provide driving , carpool, play the service to let everyone have no worries, can book seats, can order meal, can settle, can a AA payment. Now these features are all in a lot of apps, want to eat dinner with friends on the weekend, first through QQ, telephone, micro Bo letters about friends, and then through the QQ group discussion where to eat, and then check the public comment network screening candidate restaurants, and then check Baidu Map, and then ...

Dating application "Please eat" creative thinking in addition to enlighten the small brain hole of the above "eat together" application, the same, there can be "together to see a movie", "Bubble bar" and so on and so on.

The current diet, film, map app continues the internet era of creative thinking, are too functional, very objective, very rational, very cold.

"Please eat" creative thinking is very human, very interesting, very love, very warm. Believe that future mobile applications, whether mobile applications or portable device applications will tilt to this idea. Only in this way can we always be around.

Finally, back to the original topic, small set believe that "please eat" this new thinking, grounding gas dating app will fire, maybe after the fire will inspire a series of new ideas functional app. Fang, what do you think?

Attached: "Please eat" official website

PS, "Please eat" in the official website and the Apple App Store a word copy-to dinner members. (too subtle, easy to cause false expectations to users.) )

The small series attracted to the download of Sina Weibo ad copy-only food and girls can not be betrayed. (Strong Praise!) both literary and violent. )

"Please eat" PR, if you see this article recommended to Sina Weibo advertising copy of the author of the increase in wages, the other place a word about the proposed change to the same ad copy, do not thank.