Please share the experience before the forum marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do Network marketing friends know that the vertical forum focused a large number of accurate customers, so the forum marketing has become a lot of friends pay close attention to a promotion. However, while some people use the forum to promote achievements, it is not difficult to find that up to now, there are many forum posts, and every day in the continuous production of the sales of certain deleted information.

Do you post regularly every day, you can access the forum's accurate customers? I disagree. So how can we do the promotion of the Forum? The key is to understand the basic features of the Forum:

The forum is the focus of a certain range of enthusiasts

A long time ago, when the chat tool was not popular, there are a group of people, they will use their own 28kModem through a software called Telnet, and then log into the BBS to browse the information, this is the earliest forum.

For example, 2000 ago NetEase community as China's first forum platform, every day, a lot of network worms here chatting, sharing their own experience, if someone published a strong reading of the article, will be added to the essence of the region, through the increasing number of points, netizens can be promoted from a small cleaner to "the founding of the old", After all, only in their favorite suites constantly post, replies, only to have such a level, so many "founding big old" are different plate moderators, they are often a range of opinion leaders, such as food, tourism, sports, digital ... The biggest feature of these people is that they can continuously provide all kinds of information help for the new users.

Second, the earliest O2O marketing model

O2O business model was born at the Forum party. As long as the popularity of the forum must be someone to broker the Forum party, they will assist the moderator to choose some familiar merchants to negotiate concessions, when the form of the party, we will communicate in the forum. No matter what the form of the party, will be unified online payment, when the party, people will be in the forum to discuss the events of the party lively. This pattern, which goes from line to line and back online, is very similar to the O2O pattern we are now pursuing, so we can think that the first O2O marketing model was born from a gathering of such a forum.

However, in the Forum, the active version of Friends will further strengthen communication, mutual understanding of each other's working environment, to see if there are opportunities for cooperation and so on. Although this is a more traditional forum marketing activities, but it is an acquaintance as a link and expand marketing activities, has a certain reference significance.

Please share the experience before the forum marketing

When the forum is promoted to become a part of the forum, which allows their products in imperceptible to become the altar friends to accept things. When I was tinkering with a tablet a few years ago, at that time the market in addition to the ipad, only the Shanzhai Android tablet, in fact, these Android tablet work quality is quite good, but because of the low CPU core, some video can not play smoothly, thus becoming a lot of altar friends to buy obstacles. After all, many people buy tablets for the purpose of some are chasing the tide, some are reading e-books, and many of them can be used as video players, so when they know that these shanzhai tablets don't support certain videos, their impulse to buy will be reduced, thus constantly weighing whether they should be purchased.

At that time, the author to play a common video format of the Shanzhai tablet computer shooting, then put the relevant video to the forum, so that other altar friends to realize that they often see the video format in the tablet more than Zhuo Zhuo, and those unsupported video format, first, the capacity of large beyond the support of SD card, the second tablet computer screen is not supported. That is to say, the video format we watch daily is well on that cottage tablet. Send such information to the altar friends know, although there is no hard sell, but let a lot of people understand their actual needs, but to promote a lot of people to buy that product.

The same method can also be applied in other forums, no matter what we promote anything, as long as in advance to become a part of this forum, often posted mixed face cooked, then the promotion will be twice the effort. In fact, many forum moderators also want their own layout to maintain a certain degree of activity, appropriate promotional activities not only can be active layout, but also to attract accurate customers.

Third, the forum marketing needs to raise the high level account number

Raising an account in a forum is a very important thing, because in the process of raising an account, you can interact with your potential user community. Many people do forum marketing, just blindly post, and then do not smell, in the next day and run to post, every day is such a lot of forums left a lot of promotional posts, but never and forum users to communicate.

In the face of this machine-like post, not only the post is easy to delete and also let people feel bored. In fact, as long as we treat the forum promotional activities, others will take the initiative to add you as a friend, and all this only requires you to be willing to interact with them.

Case: Forum 28 principles

In some audio-visual forums, there are a lot of sales of hard drive friends often actively help friends, in order to be able to successfully sell hard disk, they will often copy some 3D movies in the hard disk, and then give red and blue glasses, because through the QQ audio and video format conversion, We can see the red and blue 3D movies on a normal monitor or TV, although there is no polarization or active 3D TV, but at least we can see the 3D movies at a good price, and the friends who sell the hard drives are using their expertise to help the users in need.

Who would like to go to the forum? At least a friend interested in the topic of the forum, is willing to be a part of this forum. At the same time, the Forum also has 28 principles, that is to say, the forum reached only 20% of the forum, the remaining 80% of the altar friends are more easily guided by others.

According to this principle, when we do forum marketing, first of all, packaging themselves as a forum opinion leader-type existence, the advantage is that you can let more people know you, by reading your words, so that they can understand your position and attitude. At this moment, when you help other users on the forum, or when your essence is more and more, then your image in this forum will gradually build up, then many friends will actively add you as friends, because they want to get your help.

At the same time, when we are in the forum raises the account, actually also is we accumulate the industry knowledge the best time, because we can understand the consumer more demand anytime and anywhere. As long as we have a thorough understanding of the customer's true ideas, then the introduction of a reasonable forum marketing plan will come naturally.

Iv. understand the actual needs of the target users through the forum

Many friends have thought that their actual demand for consumers is not enough, because do not know what they want products and services, in fact, through the forum, we can easily know the actual needs of these consumers.

In the forum, although many netizens like irrigation, however, as long as we observe carefully, it is not difficult to see a lot of novice to consult a variety of industry issues, in the eyes of many old birds, these problems are very simple, but for those who do not understand these are very difficult things, in fact, they often can be found in the past posts in the answer , as long as we know how to search the essence of the region will have a very perfect solution.

Whenever we help beginners to answer the relevant questions, even if it is easy to make them grateful, think you help. So we can from the Forum channel, on the one hand understand their common problems, on the other hand help them solve problems, erect their overall image in the forum. As long as friends with these beginners, you can invite them into their Q group or micro-credit account, follow-up marketing work will be able to further development.

V. Summary

Because of the professionalism of the forum, often attract a lot of people to come here, hoping to help them solve the problem through the forum, at this moment for our promotional work brought a breakthrough point. We can choose to be indifferent to copy sticky posts, still regardless of whether the posts will be removed by moderators, only to complete the post task assigned by the superior. can also choose to use their brains, into the forum of this small circle to become one of the children, and actively strive to help potential users, and let them actively add you as a friend.

For the latter, I agree with the attitude, after all, no matter what we do any marketing work, it is necessary and customers to maintain good relations of cooperation. And based on the characteristics of the forum, we should make good use of its interactive function to actively help potential users, so when these friends need, the first time will think of you. It is this simple and true cooperative relationship, so that we can continue to look for opportunities in the forum, therefore, we need to let the forum marketing to innocence, not only blindly post and ignore the various real needs of the forum.

The author of this article Dengjianfeng, reproduced please indicate the source, thank you for your support.