Please implement 8 questions before you run the website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China's Internet growth in the course of the victims too much, laughing to the end of too little, do not want to be sacrificed, let us implement the following issues together!

The internet gradually recovered from the depression of the 2000, the main force of the Internet companies and individuals are enthusiastic about the Internet, we began to crazy Internet, a large number of individuals or enterprises or capital began to create more kinds of web sites, a time to blossom, it seems that the spring is infinitely good, but from the real situation From many web site entrepreneurs to communicate with the situation, many entrepreneurs on the Internet or do not understand deep or not, and must have their own stones, the site business prospects are more worrying; recall 2000-2002, there have been too many web site failures, the ultimate reason, And now is not much worse: the site target market environment is not mature, the site investment and return plan is not clear, the site management experience less, concept and consciousness or belong to singles alone, idealistic state.

Facts tell us that China's Internet growth in the course of the victims too much, laughing to the last too little, do not want to be the victims of the peers, operating the site before, let us implement the following issues together!

1, the original characteristics of the Internet you clear?

The essence of anyone doing business on the Internet, running a Web site, or making a personal friend is to achieve its goals by playing the essential characteristics of the Internet, including:

1.1, resource richness: Only China has 87 million internet users (according to the first half of 2004 CNNIC statistics) activities on the Internet, visible Internet actually formed a resource-rich virtual world, waiting for us to dig; we need to analyze, we are prepared to run the website, What is the proportion of its target audience in this world? What are their characteristics of age, behavior, education, social class, etc.?

1.2, no regional: the Internet Without Borders, the United States and China's two businessmen can communicate directly through the Internet, so that the communication cost is low, the spread of information widely, labor-saving and other obvious benefits. Can we run the site to play these advantages, how to make the site itself to expand the influence of the customer's preferred site for information exchange?

1.3, Instant interactivity: Send a letter to Hubei through Guangzhou, at least 3 times, and through the e-mail delivery will only need 10 seconds (or even less) time can be successfully delivered, if it is through QQ or MSN Exchange, 1 seconds can be interactive exchange. Visible, the Internet has brought us the convenience of communication, improve our communication efficiency, save time cost, more through the information barrier, fundamentally solve the information imbalance, information transmission is not timely problems. How do we run the site to play this advantage? Does the website platform have enough influence to bring the target customers up? Does the website platform effectively solve the problem of communication between customer and customer, website platform and customer? These excellent values have you successfully marketed to your target customers, And let them pay for the service?

1.4, Technical: The value of technology in the Internet reflects incisively and vividly, it effectively helps us to achieve the ideal Web site business model, it effectively transmits information through text, graphics, voice and other means to the target customers, and realize the interaction between the two sides; it can enable the realization of powerful statistics, monitoring, analysis, Provide us with scientific, effective, instant and sensitive decision support. So, has our website fully transformed technology into commercial value? Does technology help companies improve their work efficiency, whether to help the website salesman successfully achieve the key customer personality tracking, ordinary customer tracking? Does technology help target customers communicate effectively and efficiently?

2, what is your website positioning?

Site positioning in the Investment management site is a strategic decision, site positioning we need to consider the following issues:

2.1. What are the basis of site positioning?

A, the impact of positioning factors: market capacity and development potential, individuals or enterprises in this field of experience, individuals or enterprises in this field of rich resources, national or local policy tilt.

B, use the actual market research to verify these factors: Please prepare a market research plan immediately, and organize people to implement, come up with reliable data to prove these factors feasible, it turns out that many entrepreneurs have not succeeded in the main reason, that is, not doing market research or do not do market research work, based on personal intuition or outside influence to make decisions , we have a lot of blood lessons in the industry (including myself).

2.2. How big is the website positioning?

How much ability to do, pragmatic is the key. Please refer to the following indicators:

A, geographical characteristics (national, regional?)

B, type characteristics (all-inclusive and deep?)

C, the level of characteristics (high-end? midrange? Low end?)

3. What resources do you have available?

Qiao Fu is difficult to do bricks, visible resources are important; the definition of resources should be divided into two categories:

3.1, the existing resources: refers to what resources have been available for the use of the site? including: human resources, financial resources, industry resources, government relations, regional resources, network resources. In the development process of these resource sites, what are the stages that need to be used effectively? Human resources, financial resources is the site's early management of the most critical resources, these resources can support the operation of the site how long? What stage of these resources can generate profits, to help the site to the benign operation?

3.2, potential resources to develop: refers to the Web site in the course of development, what resources are available for the use of the site? Among them, government resources, trade association resources, exhibition resources, venture capital and other uncontrolled resources, the site has the strength to attract and use?

4, the target audience group characteristics?

4.1, the target audience group age, education, behavior characteristics;

4.2, the target audience groups in the Internet market scale now how big? [can be obtained from industry Analysis report]

4.3, with the site positioning, thinking about what the target audience may often do on the web, in line with the essential characteristics of the Internet?

5, the website profit model is?

5.1, incisive to a sentence to explain the website's profit model and the ultimate goal of the website;

5.2, listed around the profit model generated profit points, you can think of the profit points are all listed, and combined with resource characteristics, target audience group analysis, site positioning and other content, one by one, to generate short-term profit points and the growth of profitability points, so that you have a macro of the management of the site; now the website profit model has the homogeneity characteristic, Please consider whether your market can generate revenue through these homogeneous profit models, and there is no new profit point to dig! business-to-business in the industry there are many with the traditional resources of the combination of profit points, we should learn, such as: The network under the combination of online trade, extraction sales commission model; Around the enterprise export or domestic production of the collection of translation fees such as value-added income model and so on.

6, the site's investment income plan is?

6.1 Overall investment Income plan: This is whether you do the key to the site management, no boss in the unclear where the money to invest, how long it will produce a return on investment, to blindly invest! Therefore, according to the short-term and long-term profit points, calculate the investment and return ratio.

6.2 Operating investment plan for the first year of operation: it turns out that the first year of website operators is the most critical year, whether this year can ascertain the road, the future of the operation has a key impact. Please specify the first year of the business plan, including: investment, potential income of the project amount, personnel, capital, market size, site rankings target, website brand influence ... Wait a minute.

6.3 Operating plan for the first quarter: This is the first step in the operation of the website, this three-month operation properly, can completely make the brand start to the right track, if the operation is not proper, will waste at least two months of time, this is the test your idea is clear key indicators, if you have concerns, you can find professional Internet consulting company assistance.

7. Is the business plan ready?

In fact, the purpose of writing a business plan is to care about the operators themselves, if you want to make a big investment, write a good business plan is very necessary, the big investment will produce high risk, no mistakes; If you are short of money and think your ideas are enough to do a great job, write a persuasive business plan now. To make it easier for you to pull venture capital; But more people will choose to do it first, then write the business plan later, at this time, we still suggest you have to write, we download a "Business plan template" will find that it is actually helping us to organize their own ideas, this is the crystallization of thousands of people's experience wisdom, We learn from and improve, we will make our own business mind clearer, operating more closely to the market, the probability of success will be improved.

8, perseverance and efforts is the key to success!

Entrepreneurial process is very difficult, if your model is feasible, but also to support the operation, never give up. Many markets are required to experience cultivation, now the environment is not the future environment is not good, which requires us to firmly believe in their own beliefs, in the case of ensuring their short-term operation, to adhere to the end, perhaps you are laughing to the last one.