Please play the former song with the timeliness of the topic to seize the user

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When it comes to search engine Web page value judgment standard, Baidu Research and Development department Bowen "Shallowly discusses the Internet page value" 4th is "This page timeliness characteristic strength". May 2012, Baidu official issued the "timeliness of resources to include problems", especially to remind the Webmaster, seoer attention to timeliness information, which indicates that "timeliness information" on the importance of site content construction-especially for those who can not use conventional means to broaden the content of the corporate web site, more must be paid attention to.

"Timeliness topic" is an essential part of the composition of all website content

The reason why Baidu stressed "the timeliness of the page characteristics of strength", first of all, with the rapid development of science and technology, people's needs are constantly changing, your site must keep up with such changes, with the times, to truly meet the needs of users, in order to truly achieve "the page (information) of the scarcity degree (alternative)" requirements.

Second, life is always in the present, people for the immediate side of what happens, not only more attention, but also more easily resonate. Therefore, the site must meet people this "new" psychological characteristics, and constantly find users interested in the site of fresh topics, fashion elements, to get the user's approval.

This, the Qing Dynasty poet Zhao "on the poem" said very clearly--"Liduven biography, has not felt fresh," Shixian "Li Bai," Poet "Du Fu's poetic attainments for everyone's recognition, can even du of the psalms we all feel tired of hearing, not fresh, all need to" please play the former song, and listen to the renovation of Willow Branch ", not to mention in The "information explosion" of the internet era, the need for fresh data has reached a point of modern people.

Therefore, a Web site only constantly from the user's mentality, and constantly provide other sites do not have, but also meet the real-time needs of users, meeting the immediate needs of the potential user information, your site can really from the homogeneity of the phenomenon of similar sites to stand out.

The so-called timeliness of resources, Baidu "timeliness of resources included in the problem" it is defined as: "To meet the users of the Internet to add valuable resources needs (content)", including "emergency news reports, the latest episode of the series, the latest chapter of the serial novel, the most new software and other content."

In a broad sense, the timeliness of resources should also include a variety of different festivals, seasons of new information-such as "2012 a certain winter women's trend forecast", "2012 Mid-Autumn Festival Moon Cake Market Outlook", "Spring XX patients should pay attention to what" and other industry resources information.

Such "New timeliness topic" Not only for the site to effectively break the original content writing bottlenecks, improve content readability, effectively increase the site audience is very meaningful; and it is easy to be included in the first Baidu, "timeliness of resources included in the problem", Baidu included timeliness resources not only and fast, but also included in the source is very broad- -"The fastest can be completed in a few minutes, including but not limited to news, forums, videos, blogs, novels, downloads, classified information and other content (web)." Therefore, this should be suffering from "original content difficult" business site content to expand a focus.

"Timeliness topic" article is easy to be included in Baidu and recommended to users

Imagine, a business site if the industry is constantly related to the "timeliness of resources topic", has been Baidu's first time included, the first time to display to search netizens (although Baidu did not explicitly include the purpose, but its purpose is self-evident). Such a situation as long as a period of time, the site is the weight of the promotion is the matter.

Moreover, all promotion is content promotion, when a corporate website has more such more time-sensitive information, corporate web site lack of more effective ways to promote the problem will be solved-because the actual content can meet the immediate needs of users, can produce a better effect of promotion, Will certainly be welcome to other web platforms. As long as you stick to it, the entire site will gradually enter a content construction and promotion of marketing to promote each other, the virtuous circle of complementarity.

June 2007, Haier computer to seize the film version of the Transformers will be the opportunity to open the world, and "Transformers" cooperation in the network to establish a "graffiti museum", so that users freely express their minds in the "Transformers." and Haier computer poster is preset for the background, because the "Transformers" will be released, inspire the vast number of netizens to participate in "graffiti" enthusiasm, better reach the Haier computer brand elements and participate in the perfect combination of the marketing effect. Borrow "Transformers" This "Timeliness topic", Haier computer and the vast number of netizens had a close contact, to the potential user groups to better display their own brand.

"Durex Silk rainy Night" fully demonstrated the timeliness of the topic of marketing power (network picture)

On the basis of discovering and using the ready-made "timeliness topic", must go further, the initiative to meet the user's psychology, to create our own "timeliness of the topic", the most classic example is last year, "Durex Silk rainy Night" microblogging marketing, it borrowed "rainy night How Not wet shoes" This topic, will "Durex Silk" product excellent performance Cleverly presented to a large audience.

Creating "time-sensitive topics" is not a professional patent, Tianjin Farmers Guo Zhizhen not only created the "old Guo Online radish" "timeliness of the topic", and he through the business card, his own walls and other forms of publicity, will be "old Guo online selling radish is I" this "timeliness of the topic" The publicity function played to the extreme, And then sold the radish to thousands of kilometers away in Xinjiang.

However, it must be admitted that, although the "timeliness of the topic" Easily favored by users, search volume and clicks are very large, but most of the "timeliness of the topic" Business value is very low, and the website professional information does not have a real relevance (at least on the surface is such), which requires the relevant personnel with "through the appearance of the essence of" professional skills , must be in a relatively short period of time, the formation of people feel not only not far-fetched, but also reasonable, popular content release, can really let "timeliness topic" better for their own site core value services, in a wider audience groups, find more of their own site potential users, At the same time constantly deepen the original users of their own site impression.

So, when you're working on the "time-sensitive topic" content, corporate website must be closely linked to the theme of Web site marketing, on the one hand, to do a good job related to the actual content of the industry-such as "2012 a spring women's fashion Trends", "Spring XX patients should pay attention to what"; on the other hand, we must choose the topic of choice, Do a better audience group of some "timeliness topic article" to "timeliness of the topic" as Yaoyinzi, naturally lead to professional topics, so that others to your marketing objects or even the site impressed.

Otherwise, if just what hot turn, "for the ' effectiveness ' and ' actual effect '", such a site in the search engine and the hearts of users no value can be said, will not leave any impression, even if there is a netizen to enter, but also only greatly proposed the site bounce rate of garbage flow.

Therefore, the corporate web site around the "timeliness of the topic", the prerequisite is that the site operators must have such awareness, and must have the ability to find topics and integration to deal with the topic, this must be in-depth understanding of the overall development of the industry, know what kind of "timeliness topic" their own site can be used How to use the effect will be better; Secondly, we must always pay attention to, tracking network hotspots, timely discovery of available information and timely integration of the release-not only in time to find a hot information on their own marketing objects of value, and choose a better information display angle, in-depth display of the information contained in the expertise, In order to achieve their desired purpose-"better show their marketing theme."

For the vast majority of business site operators, such requirements are somewhat harsh, need to consciously cultivate and constantly exercise, allow failure, learning war in the war. This is a difficult task, but as long as we value it, adhere to, in the practice of continuous learning, practice, really mastered the "timeliness of the topic", its power is really big, it is worth those who want to make their own corporate web site to create brand site business Good research (this article by "SEO Yunnan" original starting, copyright, Wenzing , reprint please bring the website http://www.gouyn12.com/wzyy/317.html).