Please understand the website optimization correctly

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With a very complex mood, I wrote this article. As an employee who has been optimizing the industry for many years, I will now share this article with the industry practitioners and share it with all the customers who need optimization of the website. Hope that after reading this article, the optimization of this industry, the optimization of this post, to optimize the process, there is a rational, comprehensive understanding, do not misunderstand the optimization, do not blackmail optimization, do not harm the optimization.

First of all, what is optimization?

Optimization is a process, refers to the optimizer to the designated site for internal and external updates and adjustments, so that the site's user experience to improve the site's search engine keyword rankings continue to improve, so that the site to play a greater and better more faster effect.

Optimized English abbreviation is SEO, is the English search Engine optimization abbreviation, the direct meaning is the search engine optimization. But now we have sublimated the concept of optimization from search engine optimization to user experience optimization. The center of the optimization work, nor is it for SE and O, but for the user. When more and more users recognize the site, the role of optimization will be more and more recognized, the work of the optimizer's value is also reflected.

But in real life, many customers do not understand the optimization, do not understand, do not recognize, to optimize the process there are a lot of misunderstanding, today and everyone chat, strive to solve the doubts.

Some of the most common misconceptions about optimization are as follows:

1, I will give you to optimize the site, you just optimize the ranking is good, other Web site, ah, space management These can not give you.

Diagnosis: Website optimization needs both internal and external repair, internal not adjusted well, external optimization will be less.

2, today the site to you, tomorrow rankings can go up?

Diagnostics: Optimization is a process, especially for different keywords, different site conditions, optimization needs of the time is also different, optimization can not be immediate, pay attention to long-term cultivation.

3, our annual only Spring Festival, 51 festivals, National Day is the peak season, can only optimize these 3 time points? (Can you only pay for the 3-point optimization fee?)

Diagnosis: Many customers because do not understand optimization, think optimization and promotion is the same truth, so often have customers to the optimizer to put forward such a request, this is really ironic ah. Optimization is a long-term process, pay attention to the continuous, positive maintenance and update. If you want to achieve the effect of which to play, that is not optimization, it is paid to promote.

Optimization Midway is not stop, stop optimization, will allow the quality of the site, freshness, information, the breadth of the halt before being peers, by competitors beyond.

The optimization work must be carried out before the business is carried out, not cramming. (except for Black Hat optimization, not within the scope of this article)

Say here, I make analogy, this is like we go to rent a year of house, we can not tell the landlord, Spring Festival I want to go home one months, this one months I don't live, you don't charge me rent ha. There is a more exaggerated argument is that I just live in the evening, the day does not live, then you only accept my evening rent on it.

The above example is a broad family smile, I hope we can correctly understand the optimization, do not make such a joke.

4. What do you do all day? Don't post, first optimize the site rankings to say.

Diagnosis: The site rankings, by a number of factors together, the optimizer through internal and external adjustment, so as to enhance the site's keyword ranking results. And this process, specific how to arrange the work content, the optimizer will have a scientific co-ordination arrangements, customers just wait for the results of the site rankings.

5, you optimized for so long, how I still did not deal ah?

Diagnosis: The premise of the transaction, is the user to the site recognition, corporate recognition of the company, the business content of the recognition of the reception staff to the business personnel recognition. In the process, the site is only one link, is only a start. The focus of the optimizer's work is not how to achieve a deal!

Today to talk about here, I hope we work together, so that the optimization of the industry to long-term benign development.

I wish you a happy New Year's Day!