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Now the micro-letter so fire, marketing staff also on a surge, can think of marketing means are sent to the game, all kinds of Daniel, the great God of the road, together in the public number, friends circle.
Especially the circle of friends, simply chaos, all kinds of advertising, desperately push, they forget the micro-letter marketing premise is marketing people!
Micro-Credit marketing, the most important thing is not to sell products, in fact, the more hard to sell the less, counterproductive.
Micro-letter design, basically are acquaintances or some contacts of the circle of people, most of them are not familiar with, these people can be your potential customers, can also be your potential customers referrals. However, if you show them daily products, it will inevitably cause resentment.
Now there are a lot of things to sell in micro-letters, and you may have some experience. One kind is in the friend Circle sends the product advertisement, every day hair, always sends, had to let the person shield him. Shielding also count face, directly delete the possibility also have, but due to face-saving keep you, only shielding friends circle more. In this way, your propaganda basically becomes oneself to see oneself play.
There is a letters advertising, this is more stupid, the other is a long-term not contact, suddenly find you point of praise, praise you head Ah, wish to strangle him.
Some people will retort that there are many successful examples of selling things in a circle of friends. The success of this case is too much, but we should remember that in the short term your friends will accept your "cooked" ads, there is a need to take care of you, this time period you can make some money; but the time is long? You are advertising every day, this does not kill their own rhythm, who would like their own circle of friends covered with advertising? Think about it and understand.
Therefore, Liu Yufan that: Friends Circle hair Advertising-style selling products in the short term friends may be acceptable, but long-term down, friends will slowly away from your circle of friends. It's only a matter of time before it pulls black!
These are basic considerations. Good friends Circle, we do not block you, and occasionally send an ad everyone understand, so as to play a promotional effect. Your content is good, your new plus friends will not leave you, but also facilitate you to expand the number of micro-trust friends.
The circle of Friends is important in content. Content is the root of everything!
However, micro-trust is a tool that is generally difficult to open because your number of friends is limited. So on the one hand to expand the number of friends, on the other hand to combine micro-blog.
Micro-letter is a friend to see, message release to be accurate. Weibo is for all, so it is the meaning of the advertising. A noodles small, a noodles big. But on Weibo you have fewer fans and poor quality fans. So micro Bo also want to do well, the key is content.
I have not sold anything in micro-letters, want to try, and then experience may be more practical. But I see some drawbacks from other people's practices, I think, avoid the malpractice is the first, and then develop the appropriate way.
Both online and offline, in fact, is in your circle of friends how many people, this is kingly. And these people will support you, never leave.
In addition to these, product selection is also critical ah. Your product has the best characteristics, a bit unique place, just easy to arouse interest.
In the final analysis, micro-mail or micro-Bo Hao, do not sell goods sold, is a person. The first thing to sell is your trust. As long as everyone trusts you, even if your goods are similar to others, everyone will buy you.
In addition, you want to launch a new product, micro-credit hardcore friends will not forget to trust your product quality without trying. This trait also comes from trusting you. Therefore, honest management, do not disappoint everyone's trust, is the basis.
Summed up a sentence: in business, goodwill is the market.
The content of the article is from Horse Maxima Circle Group, by Liu Yufan (micro-signal: LIUYUFAN24) Finishing release.